November 2008 will see the launch of the 22nd Bond movie, 007s brand new adventure Quantum of Solace.
For Quantum of Solace, James Bond teams up with Coca-Cola Zero. This is the first global promotional partnership for Coke Zero since its successful launch in 2005.
To promote this unique partnership, The Coca-Cola Company rolls out a fully integrated marketing campaign across 40 markets to support the partnership including print and outdoor advertising as well as retail, packaging and in-cinema activations.
Wieden + Kennedy, Coca-Colas global advertising agency, also created a high-impact TV/Cinema spot to support the partnership.
The James Bond meets Coca-Cola Zero commercial begins with a nod to the familiar gun barrel sequence that traditionally opens every James Bond film, with Bond as a silhouette walking through a barren landscape. As Bond approaches a mysterious woman in order to retrieve the bottle of Coca-Cola Zero she holds in her hand, the earth cracks beneath their feet and the bottle is tossed into the air. The bottle and silhouettes, evocative of the famous Bond girls, swirl across the screen with images of bubbles and the bottle lands back in the womens hand as she races off in a sports car.
A chase ensues and the sports cars crisscross the landscape forming the familiar contour Coca-Cola bottle shape. Bond next overpowers several villains in an attempt to reach the girl and achieve his goal of recovering the Coke Zero bottle.
The Coca-Cola Zero Zero Seven commercial also features an instrumental version of Another Way to Die, the Bond theme song by White Stripes frontman Jack White and R&B/pop goddess Alicia Keys.
You can read the full article about the Coca-Cola Zero-James Bond partnership on the "Coca-Cola Art" blog: