Mother and JumP Open It Up To Full Throttle - To The Line [18+]

By: trustcollective


Uploaded on February 17, 2009 by trustcollective Powered by YouTube

The Brief:
New York-based creative editorial company jumP recently collaborated with Mother on a six spot campaign showcasing a behind the scenes racetrack view for the energy drink Full Throttle. The :30 and :60 spots pique our senses as various types of race inspired music sets the tone for the high-energy build up. Flashes of Full Throttle are intercut throughout, showing how the drivers and their entourages get "fueled up" for the intense races.

Editor Luis Moreno keeps us on the edge of our seats by jump cutting from one scene to next. By creating discontinuous scenes, Moreno creates a form of emotional continuity that makes us feel like spectators.

The Creds:

Client: Full Throttle
Spots Title: Good Morning :60; The Faces :60; The Machine :30; Left Behind :60; To the Line :30; Legend :60

Agency: Mother New York
Art Director: Mat Driscoll
Creative Director(s): Linus Karlsson, Paul Malmstrom
Copywriter: Greg Hunter
Agency Producer: Michael Aaron

Prod Company: Greencard Pictures
Director: Linus Karlsson
Director of Photography: Crille Forsberg
EP: Nick Kadner
Producer: Hend Baghdady

Editorial: jumP/NY
Editor: Luis Moreno
Assistant Editor: David Bryen
Managing Director: Dee Tagert
Producer: Jenna Louie

Telecine: The Mill
Colorist: Damien Van Der Cruyssen

VFX Company: Manic
Artist: Eddie Reina

Finishing: Manic

Sound Design: Manic
Sound Designer: Stephane Guyot

To view all six spots visit:

Trust, Jump, Commercials, Racing, Cars, Full Throttle, NASCAR, Indy 500, Racetrack, NHRA, Don Prudhomme, Tv, Spot, Wheels & Wings
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