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When looking at the issue of sustainability, being green is just not good enough says Kevin Roberts, Global Chief Executive of Saatchi & Saatchi. In this upcoming yourBusinessChannel show, this mogul of thought leadership talks about the need for a dramatic shift in the way business people think about sustainability, and why going green is last year's news.Due for release soon, shows featuring interviews with Kevin Roberts will be available for viewing at http://www.yourbusinesschannel.com
I think I am living through my 4th 'Depression' - the end fo the world is far from nigh.... remember the dotcom crash? Seems likely only yesterday!
By businessadvice [Affiliate User] 1218095223 Reply Spam [+0] Moderate Up Moderate Down Removeor just a smarter world. I am not a die hard free-marketeer myself... but I do think this is an area where positive focussed business people can make a difference where negative politicians and the doom and gloom crowd achieve not much (as usual).
By jittyslitter [Affiliate User] 1217533629 Reply Spam [+0] Moderate Up Moderate Down RemoveBeing an advertising guru in an industry that likes to accentuate the positive, I think Kevin Roberts is hoping to reassure companies that the end of the 'business world' is not nigh - and that he, in the words of another famous US leader, 'has a dream' that climate change could open up a brave new world for business.
By CATHRAFFLE [Affiliate User] 1215340750 Reply Spam [+0] Moderate Up Moderate Down RemoveI agree with Kevin Roberts - the green movement always seems to be doom and gloom.
I don't necessarily think Al Gore is all wrong but we need new ideas and possibilities, not limits, if businesses are to be sustainable and have the ablity to grow.
Great video and I completely agree with Kevin Roberts on the issue of sustainability.
Its far better to see a bigger picture and keep a positive outlook on things and try to be one step ahead of things so that there is always more possibilities.
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