Sol Sender - Obama Logo Design Part 1 of 2

Tags:
Barack Obama Design Logo Partners Sender Sol Vsa
VSAPartners
  • Affiliate Submitter:
    VSAPartners
  • International International
  • Comments: 0
  • Views: 124
  • Added: 23-Dec-08

Part 1 of 2

Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (http://www.vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.


--

  1. Categories: News & Events
Comments on

Sol Sender - Obama Logo Design Part 1 of 2

1 Comment | Add Comment
  • This is a ...

    This is a fascinating glimpse into the process of identity creation for the Obama campaign. As someone in the branding industry, thanks for opening up and sharing the alternatives and your thinking with us. Shows how some of the most successful elements were there from the beginning.

    By eftsoons [Affiliate User] 1231462490 Reply Spam Moderate Up Moderate Down
1 Comment | Add Comment
 
kpins