A Japanese company is promoting air-conditioned jackets and shirts. Self-cooling clothes may seem like the stuff of science fiction, but for this company they are good for business.
Shirts and jackets made by Kuchou-fuku -- meaning "air-conditioned clothes" -- keep the wearer comfortable even in sweltering heat.
Two small fans sewn into the back of each garment are powered by a pocket-sized rechargeable battery pack. The fans circulate air across the wearer's skin, evaporating perspiration and keeping temperatures down. And all this while only using one-50th of the energy of a small air conditioner.
This is a welcome respite from Japan's mid-summer humidity where the temperature has hovered around 38 degrees Celsius recently.
[TORU ICHIGAYA, KUCHOU-FUKU OFFICE WORKER]:
"It feels cooler when you're wearing this jacket than when you're not wearing it."
Another worker, Yukie Asano, agrees, saying that the bulky jacket allows her to work comfortably.
[YUKIE ASANO, KUCHOU-FUKU OFFICE WORKER]:
"It almost feels like air is circulating inside my body."
The Tokyo Company invented the air-conditioned garments eight years ago in a bid to help fight global warming.
[HIROSHI ICHIGAYA, CEO KUCHOU-FUKU]:
"I worry about global warming as the number of air conditioners in the world continues to increase. I'd been trying to invent an air-conditioner that would require little energy, and reached the conclusion that air-conditioning does not have to cool the whole room."
The self-cooling clothes come in 10 styles and a variety of colors. They sell for about $96 US dollars.