4.1.5 Rob Gruhl - How to Buy a New Car - Ignite Seattle 2007

Isn't that the job a finance manager is supposed to do for a customer, regardless his/her credit. If you think that's a difficult job, worthy of complaining, then quit that job and find something else to do. Also, don't say that GAP or anything is designed to save ME money. That's only a half of it. The other? YOUR profit. BTW, I found them useless.

Many do when competetive bidding is involved.

I disagree about the "ninja salesperson." That's the finance manager and he is in charge of getting a bank to approve you if you have lousy credit or if you haven't gotten a loan already. That's not exactly easy.

Don't buy any extras? What about GAP insurance on a lease? What about wear care? Not even extended warranty? Sure, skip the sealants and accessories, but important stuff, especially the warranty, is designed to save you money.

Very good point. A salesperson goes through a lot to get you a car. Buying a car is not like buying a toaster. The Salesperson is not a cashier.

He needs to know the product inside and out and be able to communicate that info to the customer. He needs to fill out the paperwork and communicate your wants and needs to management. He needs to prepare the car, get the car if it's not in inventory, and prepare it for delivery. When the deal is done, he needs to be available to answer questions.

I am an honest salesperson. If you haven't found one, you are a fool.

Raises wider issues around the relevancy of sales people, and whether when I buy something with my hard earned cash whether I should be caring about the dude on the other end of the deal and his right to earn hard cash.

(does my employer/client care about my right to earn cash? and if not, then why I should care when it's my time to be handing out the cash?)

I have to say, though, the advice here seems kinda obvious. Standard stuff for any purchase negotiation.

Lulz, this is actually pretty funny, the number of people saying how he's a jerk. First, car dealers make a killing. They screw people over all the time. And if the dealer is getting screwed, G - E - T S - M - A - R - T - E - R! Look, I spelled it out for you already, so you don't have to figure it out, realize you're not nearly intelligent enough, and then ASK! That's how -I- feel about it.

There are a lot of angry car dealers posting on this video. It's a real shame. And how is calling him a jerk going to make you sound like a credible sales person?

So then don't sell to him. You're under no obligation to sell to him, just like he's under no obligation to buy from you. If you are selling cars that you're losing money on and getting 'screwed', then you're not running a very good business.

Or you're making up the margin by screwing everyone else.

When you get your loan from the bank include the amount needed to pay off the loan and fully own your old car.