Tata's Nano: The People's Car

Tags:: Cars In India Kamla-show Nano People's-car Tata Technology

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KamlaBhatt

International
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Added: 21-Jan-08

In early January 2008 Ratan Tata unveiled "Nano" in New Delhi, India. Dubbed as the "people's car" Nano is priced at $2500, and has created lot of buzz and interest in India and at the international level. Suddenly buying a car is no longer an expensive proposition for many in India. The launch of Nano has also put a spotlight on innovation and entrepreneurship in India and marketing to the bottom of the pyramid, a term that is strongly associated with Marketing guru Prof. Prahlad. It should come as no surprise that Prof. Prahlad was an advisor to the Tatas Nano project.

I was in New Delhi the week Tata's "Nano" was unveiled. I caught up with Dhiraj, who lives in New Delhi to find out what the thought of the "Nano." The "nano" is India's equivalent to the American Model T introduced by Frod Motors exactly 100 years ago. Just like Model T revolutionized the USA, I bet the Nano will herald a new age in India.

This video is recorded in Hindi.