Tata's Nano: The People's Car

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Cars In India Kamla-show Nano People's-car Tata Technology
KamlaBhatt
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    KamlaBhatt
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  • Added: 21-Jan-08

In early January 2008 Ratan Tata unveiled "Nano" in New Delhi, India. Dubbed as the "people's car" Nano is priced at $2500, and has created lot of buzz and interest in India and at the international level. Suddenly buying a car is no longer an expensive proposition for many in India. The launch of Nano has also put a spotlight on innovation and entrepreneurship in India and marketing to the bottom of the pyramid, a term that is strongly associated with Marketing guru Prof. Prahlad. It should come as no surprise that Prof. Prahlad was an advisor to the Tatas Nano project.

I was in New Delhi the week Tata's "Nano" was unveiled. I caught up with Dhiraj, who lives in New Delhi to find out what the thought of the "Nano." The "nano" is India's equivalent to the American Model T introduced by Frod Motors exactly 100 years ago. Just like Model T revolutionized the USA, I bet the Nano will herald a new age in India.


This video is recorded in Hindi.

  1. Categories: Science & Tech
Comments on

Tata's Nano: The People's Car

3 Comments | Add Comment
  • Thanks TATA..

    Thanks TATA..

    By racitalal [Affiliate User] 1210679812 Reply Spam Moderate Up Moderate Down
  • Cool Video! I ...

    Cool Video! I though it was really good! Make sure to come check out my cool car site at CarCommunities . Com

    By oraleepettietdu [Affiliate User] 1208939876 Reply Spam Moderate Up Moderate Down
  • now friends like ...

    now friends like dheeraj can also think of car which makes me full of joy :), great recording buddy

    By rakeshsoni [Affiliate User] 1204327579 Reply Spam Moderate Up Moderate Down
3 Comments | Add Comment