Boubacar with Hit Web Design's Technical Support Department gives some great tips on how to make sure that your website is giving direction to your site visitors!
Tip 1: Your site should be visually engaging. This means that people should be able to figure out what your site is about in 15 seconds or less.
Tip 2: Clear Navigation. At first glance your visitors should now how to navigate your site and quickly get to where they need to go!
Tip 3: Page Flow. Remember that people read from left to right so the most important information on your home page should be in the upper left hand corner and the least critical information on the bottom right.