By Bad Seed
G.V. Florida Transport, Inc. was incorporated in 1999 by the brothers George and Virgilio Florida, Jr. That time the now defunct EMC Transportation, Inc. was the largest bus company operating in Cagayan Valley. The company operated formerly as Florida Liner, which was founded by Virgilio Florida, Sr. at the end of the 1970s. Even as a new player in the industry back then, GV Florida has attracted the riding public with its ultra-luxury buses; with the distinctive flowery livery, on a pink body color, their company color, adorning the all sides of their buses. G.V. Florida Transport ferries goods and passengers from Metro Manila to Cagayan Valley Region and Ilocos Region. Also, it operates inter-provincial routes between neighboring provinces in Cagayan Valley.
G.V. Florida Transport started its Ilocos Route when they acquired F.Franco Transit and B.Trans. It expanded more with the acquisition of Autobus Transportation's Ilocos line. They also expanded its Cagayan Valley and Isabela route when they acquired Viva Alladin, Ballesteros Express, and Dagupan Bus' franchises. With the acquisition of the remaining of Autobus' routes, GV Florida will commence its Baguio City's route.
G.V. Florida Transport is noted for being the first Philippine bus company to introduce the "Sleeper class", with Higer and Golden Dragon sleeper buses currently servicing Manila-Tuguegarao,and Manila-Laoag routes.
A sister bus company, GMW Florida Trans Inc., is being operated by the other siblings of George and Virgilio Florida. This company serves the Santiago-Cauayan-Tuguegarao-Laoag and Tuguegarao-Abra via Bantay/Vigan routes.