New Duracell Smart Power Commercial

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Published 14 Jul 2010
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Fresh off powering the 2-0-1-0 numerals in Times Square on New Years Eve with human-generated power, Durace...
Fresh off powering the 2-0-1-0 numerals in Times Square on New Years Eve with human-generated power, Duracell continues to affirm the brands dedication to the new generation of power by unveiling its newest commercial today as part of its Smart Power initiative. The 30-second television spot highlights Iowa Lakes Community College in Estherville, Iowa, and its nationally-recognized wind program, where tomorrows wind power technicians are trained to build and service the structures that will power the future while using Duracell rechargeable batteries. This spot will be the first to feature Duracell rechargeable batteries.
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