Budweiser Ads Aim to Calm InBev Transition Fears

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Ads Advertising Anheuser-Busch Beer Brew Brewer Budweiser Commercials Drinking InBev Bud Light Marketing Spirits
AdAge
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    AdAge
  • International International
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  • Added: 26-Sep-08

NEW YORK (YouTue.com/AdAge) -- The $52 billion acquisition deal that will make Anheuser-Busch part of the Belgium-Brazilian company InBev has a lot of people wondering about their beer. What happens to iconic U.S. brands like Budweiser once Anheuser-Busch is no longer a U.S. company? VP for Brand Management Keith Levy admits there are fears about change and that Budweiser's new advertising campaigns are being carefully tailored to address those concerns.

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Budweiser Ads Aim to Calm InBev Transition Fears

3 Comments | Add Comment
  • You can spin it any ...

    You can spin it any way you want , but this deal S**ks for Joe 6 Pack.

    the good thing is the deal is not done yet , the Euro is down the cost is about 61Billion right now , Inbevs stock has dropped by almost 50% AB has a larger Market cap than Inbev and this is an all cash deal so it might be wise to take your profit and run doesnt look like this is going to happen at this point banks arnt in any hurry to dish out 60 billion to a company that in it self is only worth 34 billion .

    By jeffwest617 [Affiliate User] 1223755507 Reply Spam Moderate Up Moderate Down
  • Brazil Bought the ...

    Brazil Bought the BUDWEISER !!!!!!!!!!!!!!

    By nandacalmeida [Affiliate User] 1222655151 Reply Spam Moderate Up Moderate Down
  • Still makes me want ...

    Still makes me want to cry.

    By TheRundownHeadsUp [Affiliate User] 1222582040 Reply Spam Moderate Up Moderate Down
3 Comments | Add Comment
 
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