Digital Marketing Sc's Videos 19 videos
Niall O'Driscoll from vStream discusses QR codes and their place in the marketing mix for the interactive elememt of the Irish Marketing Journal. www.vstream.ie/qr
  • 8 Mar 2010
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vStream's IMJ Interactive article piece on QR codes. Check out www.vstream.ie/qr
  • 5 Mar 2010
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Niall O'Driscoll introduces QR codes from the Interactive Article from the Irish Marketing Journal. www.vstream.ie/qr
  • 5 Mar 2010
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This week, we have a great case study from one of Irelands best known marketing broadcasters, and multiple award winning podcaster Alex Gibson. Alex is looking at how the travel and hospitality industry have been using social media to promote themselves, and deliver unparalled customer service. There are some great examples that could be applied to many different industries.
  • 6 Nov 2009
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www.digitalmarketingschool**** In this episode we’re looking at blogging – its different platforms, from text through audio to video and the nature of its content from product placement to citizen journalism. A blog is a contraction of the term weblog, a webpage most commonly populated and updated regularly by an individual with varying content from commentary, opinion and news to online diary entries.
  • 6 Nov 2009
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Digital Marketing School is in Japan, and caught up with Natsuko Kimura from KDDI Designing Studio in Toyko. Kimura San is the General Manager of KDDI Designing Studio, which showcases some of the innovations and future concepts of KDDI, one of Japan's largest mobile phone companies, employing 16,967 people in Japan. Kimura San shows us some fantastic innovations ranging from Mobile Phone musical instruments, Solar phones and phones with 3D video screens. A must see for all technology fans!
  • 6 Oct 2009
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This week we have a great example of a brand using a social network campaign to add value to their target market. Philip Macartney, Bebo Ireland Head of Sales, talks us through a recent campaign by Meteor, which shows some great examples of engagement and best practice for online marketing. *******www.digitalmarketingschool****/
  • 2 Oct 2009
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This week, we have a great case study from one of Irelands leading Digital experts, Mark Congiusta from Irish International. Mark is looking at a campaign that uses best practice across a number of digital marketing disciplines and gives us some great insights into why this campaign was such a success. If you have any questions about this tutorial, drop us a line at questionsdigitalmarketingschool.ie
  • 2 Oct 2009
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Philip McCartney - Head of Bebo Sales in Ireland - discusses the social network's use of music and social media production, the company's plans for Ireland and the fruits of their partnership with RTÉ (Ireland's state owned national broadcaster), to be launched on September 10th, 2009. Keep an eye on RTÉ's iPlayer and Bebo, of course, to access the content. *******www.digitalmarketingschool****
  • 2 Oct 2009
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Digital Marketing School catches up with Mike Hughes of www.xtranormal**** at Ad:Tech, New York, to get an insight into their interesting new offering. *******www.digitalmarketingschool****
  • 2 Oct 2009
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This is the second episode on Conversational Marketing. In the preceeding episode Niall looked at the changing structure of communications to the ‘many-to-many’ model, as identified in Joseph Jaffe’s book 'Join the Conversation'. In this episode, he looks at the changing role of the consumer within this new structure.
  • 26 Aug 2009
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In this episode we’re looking at Online Reputation Management, or ORM. Andrew Jenkinson explains why your online reputation is so important, shows where your online reputation comes from, and gives some tips and tools to help you monitor and track your brands reputation on the Internet. If you have any questions about this tutorial, drop us a line at questionsdigitalmarketingschool.ie
  • 20 Aug 2009
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This is the first episode on Conversational Marketing. As a term within the digital space, the principles of Conversational Marketing were first fully identified and outlined in serial blogger Joseph Jaffe’s book, Join the Conversation, published in 2007. The author looks at the context within which conversational marketing derived, the birth of the ‘many-to-many’ model and its relevance to traditional marketing principles. In this first episode, we’ll look at what this new model means. If you have any questions about this tutorial, drop us a line at questionsdigitalmarketingschool.ie
  • 12 Aug 2009
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In this episode we’re looking at social networks. The type of social network we are most familiar with, such as Bebo, Facebook and My Space are available to all web users to communicate. In general, social networking services allow users to create a profile for themselves and build communities of people. If you have any questions about this tutorial, drop us a line at questionsdigitalmarketingschool.ie
  • 28 Jul 2009
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Andrew Jenkinson and Niall O’Driscoll introduce Digital Marketing School, a free online video resource for anyone who has an interest in the world of digital marketing, from a beginners level, right up to seasoned professionals. Subscribe to recieve weekly video updates as each new episode goes live.
  • 20 Jul 2009
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So, what is VSEO, or Video Search Engine Optimisation? Put simply, it’s the optimization of your video content for a particular term, to increase the likelihood of it being picked up by Google Universal. In this episode of Digital Marketing School Andrew talks through a number of tips and techniques in this hugely growing area of digital marketing. If you have any questions about this tutorial, drop us a line at questionsdigitalmarketingschool.ie
  • 20 Jul 2009
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In this episode of Digital Marketing School Niall is looking at viral video. There is a common misconception that by simply creating a video and putting it on YouTube it will turn into an overnight success. This, of course, is not the case. When it comes to viral video, there are a few things to take into account. If you have any questions about this tutorial, drop us a line at questionsdigitalmarketingschool.ie
  • 20 Jul 2009
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Display advertising is one of the most common and longest standing formats in online advertising, and in today’s episode of Digital Marketing School, Andrew talks through some of the basics or how to set up and run a display advertising campaign, and some of the terminology that you’ll need to know. If you have any questions about this tutorial, drop us a line at questionsdigitalmarketingschool.ie
  • 20 Jul 2009
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