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GM’s OnStar today announced a significant milestone for in-vehicle safety and emergency medical response. Over the course of the past 12 years, its Automatic Crash Response technology has aided subscribers and others on the nation’s roadways in more than 100,000 crash incidents. The ability of OnStar to pinpoint the GPS location of the crash and convey to emergency responders the magnitude of the incident has assisted in the dispatch of the appropriate level of response from emergency service personnel. OnStar’s crash response capabilities have evolved significantly over the past 12 years. The enhancements to the service now allow the technology to provide real-time data about the type and severity of the crash to OnStar’s dedicated emergency team. OnStar advisors relay this crash data, including the number, direction and severity of impacts, airbag deployment, and rollover information to the appropriate 911 emergency call center. Produced for OnStar
  • 16 Jan 2012
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System Helps Increase Rescue Response Time and Helps Determine Injury Severity The Centers for Disease Control and Prevention (CDC) have released the findings of a two year study of automobile crashes involving vehicles with Automatic Crash Notification systems. The research showed that the systems can in fact improve patient outcomes. The technology, developed by OnStar, transmits exact locations and the characteristics of the crash from the vehicle to emergency personnel. This crucial information helps rescue crews to administer the right type of aid at the scene and provide the trauma center with valuable information as well. The system can also be used to help determine if the occupants need to go to a Level One Trauma Center or if they can get the right care at a typical emergency room. In the last four years over seven million GM cars have been built with this new technology. And since 1996, OnStar has responded to over 100,000 crashes. Source: General Motors
  • 28 Apr 2011
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Top Animators Create Exclusive The Legend of Zelda Clips with Nintendo DSi Clip 3 The Legend of Zelda(tm): Spirit Tracks recently launched for the Nintendo DS(tm) and Nintendo DSi(tm) system, adding an extraordinary new chapter to one of the most beloved video game series of all time. To help celebrate the game's release, Nintendo worked with Aardman Animations (the creators of Wallace & Gromit) to create three exclusive animations, each featuring scenarios inspired by the game and starring its iconic hero, Link(tm). These three animations were created with Flipnote Studio(tm), a zero Nintendo DSi Points(tm) downloadable application for the Nintendo DSi system. A wireless broadband Internet connection is required for access to the Nintendo DSi Shop. With Flipnote Studio, anyone can draw a series of images using the Nintendo DSi touch screen to create their own custom animations, just like flipping through a series of drawings on a notepad. Nintendo's The Legend of Zelda video game series has captivated generations of video game fans, and these Flipnote Studio animations really show off the spirit of fun and adventure in the new game. Plus they're just cool to watch, and serve as inspiration to non-expert animators who want to try their hands at creating their own animations with Flipnote Studio. In The Legend of Zelda: Spirit Tracks, heroic Link teams with Princess Zelda(tm) for the first time in the 23 year history of the series, embarking on an original quest to save the land of Hyrule from ruin. This unforgettable saga allows players to navigate perilous dungeons, solve mind-bending puzzles and explore a massive world on Link's customizable train. For additional information about The Legend of Zelda: Spirit Tracks visit www.zelda****/spirittracks. For additional information about Flipnote Studio visit www.nintendodsi****/flipnotestudio.jsp.
  • 20 Mar 2011
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Allure Magazine 14th Annual "Best of Beauty" Awards Narrows Down the Best of 2,500 Beauty Products, So You Don't Have To Nothing can get in the way of women and their favorite beauty products. In fact, the $50.4 billion beauty industry is going strong, launching thousands of new products this year. Women continue to purchase beauty items, because it makes them feel good and gives them confidence. With so many products to choose from --Allure Magazine's annual "Best of Beauty" issue takes the guess work out of beauty shopping. Now in its 14th year, Allure has tested more products than ever before, consulting cosmetic chemists, dermatologists and hair and makeup artists to find the best lipsticks, nail polishes, lotions and shampoos. They have also identified the biggest beauty breakthroughs of the year-the products that really solve problems or utilize the latest in anti-aging research. As the coveted Consumer Report for beauty, Allure's "Best of Beauty" issue, which hits newsstands on September 22nd, 2009, has become the ultimate shopping list. Last year, over 91 million products were sold as a result of being chosen for the "Best of Beauty" issue. Talent/Guest: Kristin Perrotta/ALLURE's Editorial Projects Director Kristin Perrotta is the Editorial Projects Director at Allure, where she oversees coverage of the beauty market, as well as the cultural relevance of beauty and the trends surrounding it, including Allure Backstage, the bi-annual beauty trend report from the runways of New York, Milam and Paris. Perrotta works on special issues like Allure Spa, as well as television, book and internet projects. Perrotta has appeared on national and local television (including Good Morning America, the Early Show, Extra, Access Hollywood, E! Entertainment's Style Star, Inside Edition and WNBC'S Today in New York). Perrotta has been on staff at Allure since 1996. Produced for: ALLURE
  • 30 Jan 2011
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NASCAR stock car racing superstar Greg Biffle serves as spokesperson for SPAY/USA, a nationwide network and referral service for affordable spay/neuter services and a program of the Animal League. Biffle is championing the prevention of unwanted litters, convinced that by raising awareness more pet owners will follow his lead and alter their pets, in hopes of leading to a dramatic decrease in shelter euthanasia, of which there are approximately 4 million each year. A passionate advocate for animals, Biffle has set an example by neutering and spaying his own dogs. (SpayUSA****)
  • 21 Jul 2010
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The Qmotions Xboard is a full motion Game Controller that translates your body movement and converts it into fluid action within your favorite snow or skate boarding game. Plug and play for your PS2, this unique game controller can transformer your living room or den into a skate park or snowboarding slope. Compatible with a variety of EA skating and snowboarding games, the Xboard even comes packed with SSX 3 to get yourself up on the board right out of the box. For more information, please visit qmotions****. Produced for Qmotions
  • 24 May 2010
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Moms Want to Make an Informed Choice RED BANK, NJ - November 30, 2009 A national survey reveals the majority of mothers know breastfeeding is ideal for their babies and themselves but at the same time want the right to decide what works best for them and their families. The survey of mothers of children aged 12 months and younger found that most mothers (83%) made their infant feeding decision prior to going to the hospital to give birth. The vast majority (82%) breastfed at some point during the first year; however, over half of the moms changed their baby's diet during the first year. Three out of four moms believe new mothers should receive information on breastfeeding as well as infant formula so they can make an informed choice. Most mothers agree infant formula provides flexibility and choice, as well as a means of supplementing breastfeeding. Mothers also reported barriers to breastfeeding included low breast milk supply, returning to work, and sore/cracked nipples. "We need to provide more support and education for breastfeeding moms while at the same time be supportive of those moms who cannot or choose not to breastfeed," says Cahill. "Mothers need to educate themselves and be supported whether their decision is to breastfeed or formula feed - they are both good choices." Survey: In May 2009, Greenberg Quinlan Rosner Research interviewed a nationally representative sample of 876 mothers. The sample was representative of the percent of U.S. mothers currently enrolled in WIC. This research was sponsored by the International Formula Council, an association of manufacturers and marketers of formulated nutrition products, including infant formula. HealthyWomen The not-for-profit HealthyWomen (HW) organization is the leading independent health information source for women. HW develops and distributes up-to-date and objective women's health information based on the latest advances in medical research and practice, all of which is reviewed by leading medical specialists in the field. HW believes all women should have access to the most trusted and reliable health information. Information empowers women to make the best decisions to maintain and improve their health and the health of their families. For more information HW and the survey findings, visit www.healthywomen****.
  • 22 May 2010
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Global Leader in Video Solutions Emerges From Strategic Integration of Medialink and The NewsMarket NEW YORK - Synaptic Digital (www.synapticdigital****) has launched its new brand following the strategic integration of Medialink and The NewsMarket, two market leaders in video strategy, creation and distribution. The two companies' combined history of award-winning production and global video distribution creates a powerful synergy for growth in multimedia services for corporations, organizations and agencies. "Synapses are connections that deliver messages in the brain. Synaptic Digital builds smart connections between our clients and their target audiences," said Jim Lonergan, CEO, Synaptic Digital, who is leading the company's transformation. "As Synaptic Digital, we'll be providing our clients with the smart video solutions that help them reach their audiences across multiple mediums and platforms," Lonergan said. About Synaptic Digital: Synaptic Digital (www.synapticdigital****) is the global leader in digital media solutions for corporations, organizations and agencies. Clients turn to our exceptional team of experts to provide the guidance, strategies, proprietary services, creative tools, and the global distribution necessary to share messages that make an impact on TV, the Internet, Web sites, radio, blogs, social networks, and other media channels. We have earned the trust of our clients and remain at the forefront of delivering innovative, reliable and award-winning multimedia products that help clients communicate with their stakeholders. Top brands such as Ericsson, GM, The Gates Foundation, GlaxoSmithKline, Google, Intel, Kia, NATO, Panasonic, and many others worldwide, rely on our online newsrooms, narrative marketing segments, financial communications, and our flagship global distribution platform - thenewsmarket****.
  • 13 Apr 2010
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Scientists have shown that through eye exams at the crib-side, doctors can identify infants who are most likely to benefit from early treatment for a potentially blinding eye condition called retinopathy of prematurity (ROP), resulting in better vision for many children. ROP is one of the most common causes of vision loss in children and affects an estimated 15,000 premature infants born each year in the United States. At-risk infants generally are born before 31 weeks of the mother's pregnancy and weigh 2.75 pounds or less. When a baby is born prematurely, growth of the blood vessels in the back of the eye may stop before the vessels reach the edge of the retina. In these newborns, abnormal, fragile blood vessels and retinal tissue may develop at the edges of the normal tissue. The abnormal vessels can cause scarring that may pull on the retina and cause it to detach. About 90 percent of infants with ROP have a mild form that does not require treatment, but those who have a more severe form can develop lifelong visual impairment, and possibly blindness. The current Early Treatment for Retinopathy of Prematurity (ETROP) study followed 370 children who, as infants, had been treated early or managed conventionally for ROP. Results of the study confirm that at 6 years of age the visual benefit of early treatment for infants with certain eye characteristics continues. The research, published April 12 online in Archives of Ophthalmology, was supported by the National Eye Institute, part of the National Institutes of Health. This study has set the standard of care for infants with ROP by showing that early treatment of selected high-risk premature babies and careful monitoring of others has positive longer-term results on vision. However, additional research is needed to identify still better methods for the prevention and treatment of severe ROP.
  • 13 Apr 2010
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As Cotton Incorporated continues to advertise “the touch, the feel of cotton,” its new campaign has high-end fashion touches, and the feel is of the moment. International recording artists Leona Lewis and Colbie Caillat apply their individual styles to the lyrics while living their lives in cotton apparel from globally-recognized designers. The two new commercials, created by DDB New York and styled by Anthony Franco, present a rich and colorful montage of the artists’ lives in cotton fashions by such well-known designers as Dries Van Noten, Marc Jacobs and Alexander McQueen. Lewis and Caillat definitely do their part to position cotton as a “now” fabric choice. Aside from being within the company’s 18-34 female target demographic, both are stars on the rise. Two-time Grammy winner Colbie Caillat, who added original melody and lyrics to the classic commercial, is one of the hottest stars in the pop genre. The multi platinum singer songwriter kicks off a tour with Sheryl Crow in June and will appear on several of the Lilith concert dates. Three-time Grammy nominee and multi-platinum recording artist Leona Lewis is not only the first female solo artist to top the British Hot 100 in over two decades, she is also the first United Kingdom artist to record the familiar cotton theme. While each brings a unique voice to cotton, both radiate an infectious and appealing energy. The aspirational aspects of cotton apparel are deftly delivered in a series of dazzling designs that fit the forms and the lives of the two vocalists. The memorable “the touch, the feel of cotton” music, was brought back in 2009 featuring three vocalists: Jazmine Sullivan, Miranda Lambert and Zooey Deschanel. The new commercials continue the strategy of conveying messages of comfort and fashion to a target audience of women age 18-34. The commercials will air on national and cable rotation beginning April 12, 2010 as :30 and :15 spots, and will be enriched by extended versions of the songs and other related components on TheFabricOfMyLife****.
  • 13 Apr 2010
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As Cotton Incorporated continues to advertise “the touch, the feel of cotton,” its new campaign has high-end fashion touches, and the feel is of the moment. International recording artists Leona Lewis and Colbie Caillat apply their individual styles to the lyrics while living their lives in cotton apparel from globally-recognized designers. The two new commercials, created by DDB New York and styled by Anthony Franco, present a rich and colorful montage of the artists’ lives in cotton fashions by such well-known designers as Dries Van Noten, Marc Jacobs and Alexander McQueen. Lewis and Caillat definitely do their part to position cotton as a “now” fabric choice. Aside from being within the company’s 18-34 female target demographic, both are stars on the rise. Two-time Grammy winner Colbie Caillat, who added original melody and lyrics to the classic commercial, is one of the hottest stars in the pop genre. The multi platinum singer songwriter kicks off a tour with Sheryl Crow in June and will appear on several of the Lilith concert dates. Three-time Grammy nominee and multi-platinum recording artist Leona Lewis is not only the first female solo artist to top the British Hot 100 in over two decades, she is also the first United Kingdom artist to record the familiar cotton theme. While each brings a unique voice to cotton, both radiate an infectious and appealing energy. The aspirational aspects of cotton apparel are deftly delivered in a series of dazzling designs that fit the forms and the lives of the two vocalists. The memorable “the touch, the feel of cotton” music, was brought back in 2009 featuring three vocalists: Jazmine Sullivan, Miranda Lambert and Zooey Deschanel. The new commercials continue the strategy of conveying messages of comfort and fashion to a target audience of women age 18-34. The commercials will air on national and cable rotation beginning April 12, 2010 as :30 and :15 spots, and will be enriched by extended versions of the songs and other related components on TheFabricOfMyLife****.
  • 12 Apr 2010
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Chevrolet Picks up Surprise Design Win in Kelley Blue Book Annual Brand Image Awards In the competitive automotive market, how a car looks plays a key role in consumer choice. Despite the latest technologies, cool gadgets and improved fuel economy, drivers still have an emotional connection to the vehicle they buy. And with many surveys showing that quality differences among automakers is virtually non-existent, design becomes the biggest differentiator. To acknowledge individual brand achievements, Kelley Blue Book announced their annual Brand Image awards. They compiled the elite list by surveying 12,000 people on attributes about every vehicle on the road. And in a surprise win, Chevrolet picked up the award for Best Non-Luxury Exterior Design, which GM design chief, Ed Welburn attributes to the brands athletic stance and cohesive look across all models.
  • 10 Apr 2010
  • 341
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As Earth Day Approaches, Las Vegas Adopts Initiatives for a More Eco-Friendly Community As part of an effort to create a greener community, Las Vegas is adopting innovative ways to make their hotels, restaurants and destinations more environmentally conscious. In fact, the city takes a lead in LEED rating with six gold ratings from the U.S. Green Building Council for MGM Mirage's City Center, the highest achievement to date. And combined, the Palazzo, Venetian and Sands Expo and Convention Center form the largest LEED-certified building in the world. Through their re-engineering efforts the Palazzo and Sands currently recycle 55 percent of their overall waste stream, approximately 10 thousand tons of recycled goods per year. Recycling, low-flow appliances, and energy efficient lighting are some of the standard practices many resorts are using to bring down their carbon footprint. Harrah's Entertainment is also pledging to find more sustainable solutions for how they do business with their comprehensive environmental program, CODE GREEN. This footage is free for unrestricted use. Broadcasters: please courtesy Las Vegas News Bureau
  • 7 Apr 2010
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Chevy Cruze Eco takes on Hybrids at The New York Auto Show At this year's New York Auto Show, green rules. And with the unveiling of several new fuel efficient cars that are easy on the pocket, you don't have to be Leo DiCaprio to be eco-friendly. Without using costly hybrid technology, Chevrolet debuted green-worthy competition to the reigning Kings of fuel economy. GM showed-off its 2011 Chevrolet Cruze Eco, which powered by an Ecotec turbocharged engine, gets an estimated 40 miles per gallon. Designed with better aerodynamics and advanced technologies, the Cruze Eco has hybrid-like efficiency without the price tag.
  • 3 Apr 2010
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Today is April Fool's Day, but this announcement from Butterfinger is no joke! Nestlé‚ takes very seriously a consumer's desire to always lay a finger on their favorite candy bar, Butterfinger. And now, there's officially a $1 million dollar insurance policy to protect it. This one-of-a-kind policy ensures the ongoing production of Butterfinger candy bars, so consumers can always get their fingers on a Butterfinger. The policy is underwritten by world famous Lloyd's of London, which insures valuable items, as well as celebrity body parts. And now, Butterfinger! In addition to the Lloyd's of London insurance policy, Nestlé‚ has created the Butterfinger Bar Insurance program to allow for a free replacement bar, should someone lay a finger on your Butterfinger. Beginning today, April 1st, Nestlé‚ will replace any Butterfinger bar that someone else lays a finger on, up to the first 100,000 bars redeemed. No questions asked! Visit Butterfinger****/BarInsurance for details.
  • 2 Apr 2010
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General Motors's New Automotive Technology Has Smaller Engines to Power Larger Cars Increased fuel economy continues to be an important factor in choosing a car. And as fuel standards continue to change, car companies, like General Motors, are looking towards smaller cars and engines to power more, using less energy. But despite the push toward compact cars, America's love affair with big cars continues. Now General Motors has rolled out its new technology, allowing drivers to not compromise size for efficiency. With engine management systems like Direct Injection, automakers are getting a jumpstart on the new rules and designing smaller engines that are able to power larger cars like the Buick LaCrosse. Using high-tech computing power, engineers are able to inject precise amounts of gas into the cylinders to reduce fuel waste and vary valve timing to increase horsepower. So even large luxury sedans, which once needed V-6's or V-8's to move them, are now getting the same power from a 4- Cylinder, while maintaining the 4-Cylinder's fuel economy. This footage is free for unrestricted use. Broadcasters: please courtesy General Motors
  • 27 Mar 2010
  • 411
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Famous Off-Road Race Returns to the Desert Racing enthusiasts and rough riders of all ages are getting revved-up for the return of the world famous Mint 400 Off-Road Race. The rugged 400 mile race was started in 1978 as a promotion for the Mint Hotel in Las Vegas. Billed as the "Great American Desert Race," the brutal course quickly skyrocketed to fame as racers braved the rough roads of the Moapa Indian reservation and treacherous trails like the infamous Rock Garden. With the race back on track, more than 250 drivers are expected to participate. Fans can also get their fix at the annual Fan Fest, where car buffs can meet the racers, check out the hottest cars and pose for pictures with Miss 400, a title once held by Vanna White. The Mint 400 will take place March 25th - 28th. Broadcasters: please courtesy Las Vegas News Bureau
  • 26 Mar 2010
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Jim Minneker of General Motors introduces and describes the newest technology that went into making the 2011 Duramax Diesel engine.
  • 25 Mar 2010
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