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Diamond Edition Chevrolet Suburban Unveiled at the 2010 Chicago Auto Show Over the years many cars have come and gone, like the infamous Pontiac Fiero or the not so glamorous Ford Pinto. So which iconic brand has stood the test of time the longest? Celebrating its 75th birthday, the Chevrolet Suburban is the longest running car in production history. Through decades of changes in consumer tastes and economic shifts, the brand's key to success has been not changing much at all. In fact, the Suburban of today is very similar to the one of 1935. Practical, utilitarian, safe and even luxurious, it's been both a favorite family vehicle and work truck since the Great Depression. The 2010 75th Anniversary Diamond Edition will make its debut at the 2010 Chicago Auto show, with a special trim package that will be limited to 2,570 units. This footage is free for unrestricted use. Broadcasters: please courtesy General Motors
  • 13 Feb 2010
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Allure's Beauty Director Shares Tips on Achieving Romantic Looks and Reveals New Studies Showing Which Ones Actually Work Bouncy curls, rosy lips and a luminous glow aren't just romantic because we say they are - studies actually prove it. According to recent studies featured in the February issue of Allure magazine, a glowing complexion, shiny hair and large, defined eyes, among other things, actually inspire love and signal youth. This Valentine's Day, how can women everywhere stand out in a crowd and achieve a romantic, youthful look? Amy Keller Laird, Allure's Beauty Director, shares insight from recent studies on how to play up your best features and highlight those qualities that just might inspire love and romance. According to one study, 65% of men say eyes are the first thing they notice on a woman and that women may be masking their inner glow by caking on too much makeup. Amy helps viewers achieve the looks they love by demonstrating the best beauty products for hair, lips, eyes, skin and cheeks. She will also unveil the hottest scents of the season. This footage is free for unrestricted use. Broadcasters: Allure
  • 11 Feb 2010
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Allure's Beauty Director Shares Tips on Achieving Romantic Looks and Reveals New Studies Showing Which Ones Actually Work Bouncy curls, rosy lips and a luminous glow aren't just romantic because we say they are - studies actually prove it. According to recent studies featured in the February issue of Allure magazine, a glowing complexion, shiny hair and large, defined eyes, among other things, actually inspire love and signal youth. This Valentine's Day, how can women everywhere stand out in a crowd and achieve a romantic, youthful look? Amy Keller Laird, Allure's Beauty Director, shares insight from recent studies on how to play up your best features and highlight those qualities that just might inspire love and romance. According to one study, 65% of men say eyes are the first thing they notice on a woman and that women may be masking their inner glow by caking on too much makeup. Amy helps viewers achieve the looks they love by demonstrating the best beauty products for hair, lips, eyes, skin and cheeks. She will also unveil the hottest scents of the season. This footage is free for unrestricted use. Broadcasters: Allure
  • 11 Feb 2010
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Silver, White, and Black Dominate the Market Viridian Joule, Inferno Orange, Tucson Bronze, and Cocoa Metallic are some of the newest car color names to hit the market. However, the most popular choices are from a more muted palette. According to the 2009 DuPont Automotive Color Popularity Report, silver is the top vehicle color choice globally. White took the top spot in North American, while black was number one in Europe. Experts say that during an economic downturn, people tend to choose safer colors when purchasing a new car and often avoid getting something too trendy that may not have a high resale value. But muted doesn't always mean dull. In fact, the use of layered paint coats and hue shifting elements is gaining in popularity. These new pigment technologies can make conservative colors like silver and gray seem more exotic and fresh. This footage is free for unrestricted use. Broadcasters: please courtesy General Motors
  • 6 Feb 2010
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Freddie Mac and 13 national and local non-profit organizations announced a pilot effort to convince discouraged delinquent borrowers to pursue mortgage workouts that can save their homes and steer clear of foreclosure. Freddie Mac's new Borrower Help Centers in Chicago, Phoenix, San Bernardino and Washington, DC are designed to provide free, confidential one-on-one "holistic" mortgage counseling to delinquent Freddie Mac borrowers. The company is also launching a separate Borrower Help Network offering similar counseling over the phone to targeted Freddie Mac borrowers across the nation. Both efforts rely on non-profit organizations with strong reputations to contact and work with Freddie Mac borrowers who may be eligible for a modification but never called their lender or became frustrated or uncertain of the process and gave up trying. "We know that fear and frustration are keeping thousands of borrowers from getting the help they're eligible to receive," says Ed Haldeman, Chief Executive Officer, Freddie Mac. "So we're going to address the problem head-on by working together with nonprofit partners. These organizations are trusted and valued sources in their communities, and we believe they can make the difference in keeping families in their homes and out of foreclosure." Holistic financial counseling goes beyond mortgage issues and also includes an assessment of borrower debt and credit issues that could affect a borrower's ability to stay current on a mortgage after a modification. Borrowers in some stage of foreclosure are 60 percent more likely to keep their homes than other borrowers, according to a recent study from NeighborWorks America. Groups participating in the Borrower Help Center and Borrower Help Network include the National Urban League, National Council of La Raza (NCLR), HomeFree-USA, local Neighborhood Housing Services in Chicago, Phoenix, and Ontario, California, and other local community organizations. In 2009 Freddie Mac helped nearly 250,000 borrowers avoid foreclosure through loan modifications, forbearance, repayment plans and other workouts, including modifications under Making Home Affordable. Freddie Mac accounts for nine percent of all seriously delinquent mortgages, but finances almost 23 percent of America's residential mortgages.
  • 6 Feb 2010
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Ad Focuses on Groundhog Day and New Series NFL FULL CONTACT A newcomer to the world's biggest advertising stage, truTV is revealing its first-ever Super Bowl commercial and giving viewers an exclusive look at the spot in its entirety. In the Groundhog Day themed ad, Troy Polamalu of the Pittsburgh Steelers plays the role of "Punxsutawney Polamalu." And when he sees his shadow, fans get six more weeks of football with truTV's NFL FULL CONTACT. The new series provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an NFL season. The show will give fans unique access to people and places they don't normally get to see, including the real people behind six of the sport's largest events. The commercial is scheduled to air in the second quarter of Sunday's big game and NFL FULL CONTACT debuts Monday, Feb. 8, at 10 PM ET. This material is for promotional purposes only through March 15, 2010. Broadcasters: please courtesy truTV
  • 3 Feb 2010
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To celebrate the launch of her first "Kate Moss for Longchamp" signature collection, Kate Moss invited her many friends to her exclusive Parisian party in the chic, cozy surroundings of The Ritz Club. In a "Rock 'n' Glam" d‚cor of zebra stripes referencing the codes of her collection for Longchamp, Kate Moss - accompanied by the Cassegrain family, who own the famous French house - welcomed celebrities: Audrey Marnay, Clotilde Courau, les Plasticines, Giambattista Valli, Loulou de la Falaise, Carine Roitfeld, Maryna Linchuk, Frida Gustavsson, Joan Smalls, Jean-Marc Barr, Anna Cleveland,... In all, there were more than 700 guests - models, actors, singers, stylists - a roll-call of A-listers from the fashion world and beyond. For Jean Cassegrain, CEO of Longchamp, and Sophie Delafontaine, Artistic Director, the party was also an opportunity to play host to the French and international press and leading figures from the world of business. The Kate Moss for Longchamp collection was unveiled on a wall of moving images, its glamorous designs fusing Kate's inimitable style and personality with the savoir-faire of Longchamp. A live performance by London duo Queens of Noize, who are friends of Kate, kept the dance floor moving well into the early hours. This was indeed an evening to remember! Founded in Paris in 1948 by Jean Cassegrain, Longchamp originally specialized in leather-covered pipes. The company, which is still owned and run by the Cassegrain family, later diversified into luggage, handbags and accessories, achieving worldwide success with the launch of its legendary Le Pliage(r) folding bags in 1993. Since then, Longchamp has asserted its fashion credentials with high-profile advertising campaigns, the creation of internationally desirable It-bags like the L‚gende, the Cosmos and the Gatsby, and the launch of a complete ready-to-wear collection. Combining affordable luxury with French flair and craftsmanship, Longchamp has more than 100 exclusive boutiques worldwide, and is available in some 2,000 multi-brand stores in 90 countries.
  • 30 Jan 2010
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Automakers Share their Design Concepts with Consumers Recent findings show over 70 percent of new car shoppers do research online before going to a dealership. And as buying habits continue to change, the internet is playing a vital role in how car manufacturers do business. In the past, automakers went to great lengths to hide the design process from their competitors and the public, often leading to disappointing results. Now, companies like GM are using the web to their advantage. By sharing early design concepts, they can gauge "hit or miss" reactions before a car even gets off the drawing board. At "The Lab" on GM's website, designers answer comments and questions directly from customers and incorporate the feedback into their designs. Currently The Lab is taking feedback on both the GMC Granite concept and Buick Avant concept. This footage is free for unrestricted use. Broadcasters: please courtesy General Motors
  • 30 Jan 2010
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Since its announcement less than three years ago, the Volt has become one of the most anticipated electric vehicles in development. Unlike other EVs, the Volt conquers what industry insiders are calling “range anxiety” with its extended range capability. After traveling 40 miles on electricity from a single battery charge, Voltec technology kicks in a gas powered generator continuing to run the vehicle for another 300 miles. Chevrolet says the car is on track to hit show rooms in November 2010. This footage is free for unrestricted use. Broadcasters: General Motors
  • 27 Jan 2010
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Automakers Streamline Technology to Lessen Driver Distraction Today's cars are filled with the newest technologies, from intricate control panels to touch-screen GPS devices. But the latest hi-tech trends can be both intimidating and in some cases distracting. To help make automotive must-have's easier to use, automakers are designing with both function and safety in mind. Brands like the Cadillac are being designed so that most adjustments can be made with controls located on the steering wheel. In addition, the new SRX comes with a navigation screen that can have turn-by-turn driving directions downloaded from OnStar, TIVO-like controls for the radio and Bluetooth pairing. In fact, Cadillac was recently praised in J.D. Power and Associates Initial Quality Survey for having technology that was easy to use. This footage is free for unrestricted use. Broadcasters: General Motors
  • 27 Jan 2010
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Procter & Gamble launches Circle of Confidence to answer unmet need of denture-wearing women worldwide; new program provides expert insights and tools to help women with dentures gain back their confidence.
  • 26 Jan 2010
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Top Animators Create Exclusive The Legend of Zelda Clips with Nintendo DSi Clip 2 The Legend of Zelda(tm): Spirit Tracks recently launched for the Nintendo DS(tm) and Nintendo DSi(tm) system, adding an extraordinary new chapter to one of the most beloved video game series of all time. To help celebrate the game's release, Nintendo worked with Aardman Animations (the creators of Wallace & Gromit) to create three exclusive animations, each featuring scenarios inspired by the game and starring its iconic hero, Link(tm). These three animations were created with Flipnote Studio(tm), a zero Nintendo DSi Points(tm) downloadable application for the Nintendo DSi system. A wireless broadband Internet connection is required for access to the Nintendo DSi Shop. With Flipnote Studio, anyone can draw a series of images using the Nintendo DSi touch screen to create their own custom animations, just like flipping through a series of drawings on a notepad. Nintendo's The Legend of Zelda video game series has captivated generations of video game fans, and these Flipnote Studio animations really show off the spirit of fun and adventure in the new game. Plus they're just cool to watch, and serve as inspiration to non-expert animators who want to try their hands at creating their own animations with Flipnote Studio. In The Legend of Zelda: Spirit Tracks, heroic Link teams with Princess Zelda(tm) for the first time in the 23 year history of the series, embarking on an original quest to save the land of Hyrule from ruin. This unforgettable saga allows players to navigate perilous dungeons, solve mind-bending puzzles and explore a massive world on Link's customizable train. For additional information about The Legend of Zelda: Spirit Tracks visit www.zelda****/spirittracks. For additional information about Flipnote Studio visit www.nintendodsi****/flipnotestudio.jsp.
  • 22 Jan 2010
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Top Animators Create Exclusive The Legend of Zelda Clips with Nintendo DSi The Legend of Zelda(tm): Spirit Tracks recently launched for the Nintendo DS(tm) and Nintendo DSi(tm) system, adding an extraordinary new chapter to one of the most beloved video game series of all time. To help celebrate the game's release, Nintendo worked with Aardman Animations (the creators of Wallace & Gromit) to create three exclusive animations, each featuring scenarios inspired by the game and starring its iconic hero, Link(tm). These three animations were created with Flipnote Studio(tm), a zero Nintendo DSi Points(tm) downloadable application for the Nintendo DSi system. A wireless broadband Internet connection is required for access to the Nintendo DSi Shop. With Flipnote Studio, anyone can draw a series of images using the Nintendo DSi touch screen to create their own custom animations, just like flipping through a series of drawings on a notepad. Nintendo's The Legend of Zelda video game series has captivated generations of video game fans, and these Flipnote Studio animations really show off the spirit of fun and adventure in the new game. Plus they're just cool to watch, and serve as inspiration to non-expert animators who want to try their hands at creating their own animations with Flipnote Studio. In The Legend of Zelda: Spirit Tracks, heroic Link teams with Princess Zelda(tm) for the first time in the 23 year history of the series, embarking on an original quest to save the land of Hyrule from ruin. This unforgettable saga allows players to navigate perilous dungeons, solve mind-bending puzzles and explore a massive world on Link's customizable train. For additional information about The Legend of Zelda: Spirit Tracks visit www.zelda****/spirittracks. For additional information about Flipnote Studio visit www.nintendodsi****/flipnotestudio.jsp.
  • 22 Jan 2010
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How Automakers Come up with the Names that Define a Car's Image Every year dozens of new cars are unveiled at auto shows around the world and image can often make or break a debut. When creating a lasting impression, name recognition is key. With so many competing brands, finding a trademarkable name with global appeal can be challenging. One way to bring instant recognition and equity to a car is to bring back a popular name from the past. Buick brought back the Regal nameplate for 2011 and Chevrolet did the same with Camaro last year. Most mainstream brands use nouns for their cars monikers, like Equinox, Mustang and Corolla, while luxury brands utilize numbering like Mercedes E350 and Cadillac SRX. As automakers continue to unveil more "global" cars, experts say expect to see alpha-numeric names and made-up words like the new Chevy Cruze. This footage is free for unrestricted use. Broadcasters: please courtesy General Motors
  • 22 Jan 2010
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Eco-Friendly and Patient Friendly Are Newest Trends in Healthcare Hospitals make up only four percent of the country's total building population, but consume eight percent of the energy. Now, these energy guzzlers are changing their cold and sterile reputation and becoming more socially responsible and patient friendly. Today, hospitals are being built to meet the highest environmental, aesthetic and patient standards. In fact, Dell Children's Hospital of Texas is the world's first LEED Platinum Hospital recognized by the U.S Green Buildings Council. This energy-efficient hospital was constructed with recycled and locally sourced materials and saves enough energy to power 1,800 homes. Another example of a greener future, Susquehanna Health in Williamsport, PA not only uses energy efficient technologies to power its new buildings, it also reached out to patients to get their input for design. Health leaders and industry experts say these efforts create a more soothing, comfortable, healing environment and are better for a patient's mental and physical well-being. This footage is free for unrestricted use. Broadcasters: Siemens
  • 21 Jan 2010
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Shift from Trucks to Cars Highlighted at the North American International Auto Show Small cars played a big role at this year's 2010 NAIAS in Detroit. In fact, even the finalists for the "Truck of the Year" award were not trucks in the traditional sense. As trends continue to shift from trucks to cars, automakers that were once known for their trucks, like Chevy and Ford, unveiled their new, smaller lineups. Already doing well in Asia and Europe, the 2011 Chevrolet Cruze has been refined and re-introduced stateside. The next-generation Aveo RS show car, a major player in the global market, was also unveiled. And Ford rolled out a 40 MPG global Focus, which will look the same in the U.S. as it does in Asia and Europe. Both the Focus and the Cruze will be available in the U.S. later this year. Produced for General Motors.
  • 16 Jan 2010
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Detroit Flips the Switch on Electric Avenue Hybrids and Electric Vehicles Light up the 2010 North American International Auto Show The buzz at this year's 2010 NAIAS in Detroit was electric. As hybrids, electric cars and hybrid plug-ins continue to gain popularity and momentum, the show announced the debut of Electric Avenue. The 37,000-square-foot feature, on the main floor of the show, highlights nearly 20 high-tech cars from several automakers. Hyundai announced the gas-electric hybrid Blue-Will, while Toyota introduced the FT-CH hybrid. And Cadillac unveiled its XTS Platinum concept, which comes with a plug-in hybrid system that boosts the car's electric-only driving capability. Some all-electric vehicles included the BMW ActiveE Concept, the MINI E, and Audi's e-tron. Produced for General Motors
  • 15 Jan 2010
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Automakers Unveil Hi-Tech Concept Cars at the 2010 North American International Auto Show Concept cars are the future. Designed to give auto enthusiasts and everyday drivers a glimpse of what's to come, these prototypes are made to showcase cutting-edge technology, daring designs and unique layouts. At the 2010 NAIAS in Detroit, several automakers unveiled buzz-worthy vehicles. Half Jeep, half Cooper, the MINI showed off its wacky Beachcomber concept, designed without doors or a conventional roof. The Blue-Will marked the unveiling of Hyundai's first hybrid and GMC introduced the Granite. Called an Urban Utility Vehicle, the Granite was designed with French style doors, next generation organic LED technology inside and out, flip and fold seats and multiple storage areas. Mercedes, Ford, Toyota and Volkswagen also showed off their design and engineering chops at the show.
  • 14 Jan 2010
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