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Today, the U.S. Fish and Wildlife Service formally proposed to list the polar bear as threatened with extinction under the Endangered Species Act. This follows a multi-year court battle by environmental groups to protect the bear from the impacts of global warming in the Arctic, including the rapid disappearance of the polar bear's sea-ice habitat. The decision is in response to a petition brought by the Natural Resources Defense Council (NRDC) and other environmental groups. Listing under the United States Endangered Species Act will provide broad protection to polar bears, including a requirement that U.S. federal agencies will be obliged to ensure that any action they authorize, fund, or carry out will not jeopardize the polar bears continued existence or adversely modify its critical habitat. Polar bears live only in the Arctic and are totally dependent on the sea ice for all of their essential needs, including hunting for their prey of ice seals. The rapid warming of the Arctic and melting of the sea ice poses an overwhelming threat to polar bears, which could become the first mammal to lose 100 percent of their habitat to global warming. Recent science has indicated that time is short for the polar bear. The arctic ice cap shrunk to a record low, and recent studies indicate the North Pole could be ice free by 2040. The polar bear population has declined from approximately 1200 bears in 1987 to fewer than 950 bears in 2004. For more information log onto www.nrdc****. Produced for Natural Resources Defense Council
  • 4 Jan 2007
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December 2006 (Medialink) -- Fuel Cell Vehicles (FCV's) are slated to be all the rage for the future and may revolutionize on-road transportation in the next few years. This new emerging technology has the potential to significantly reduce energy use and harmful emissions, as well as our dependence on foreign oil. The first Fuel Cell Vehicle with a radius of 250 miles at the largest distance to date at is debuting at the 2006 Los Angeles Auto Show for the first time, supporting that FCV's are sustainable as a viable technology. Fueled with pure hydrogen gas onboard in high-pressure tanks, they can also be fueled with hydrogen-rich fuels; such as methanol, natural gas, or even gasoline. Previously, FCV's only worked efficiently in warm weather, but this latest technology starts easily even at temperatures as low as minus 13 degrees Fahrenheit, making it accessible for everyone anywhere. -------------------------------------------------------------------------------- Produced for DaimlerChrysler
  • 4 Jan 2007
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December 2006 (Medialink) -- The doors at BJs**** have opened. From vacuums to diamonds; to iPods and HDTVs; to blenders and even binoculars, there's a world of selection and great prices in store for holiday shoppers at BJs****. It's like shopping a wholesale club, right from your living room. BJ's Wholesale Club's first online store has incredible values, wide selection, and specials that only loyal members enjoy every day at their local club -- which helped establish the wholesale shopping club concept more than twenty years ago. Where else can you purchase a one-of-a-kind, 41-carat diamond necklace for $250,000 along with computers, electronics, books, and gifts for the home? The store is growing fast - with entirely new categories, items, and big surprises coming online all the time. All BJ's Wholesale Club members automatically are BJs**** members. For a limited time, non-members can shop the site without having to pay a surcharge, with full access to the site's offerings and posted low prices. For more information, log onto www.BJs****. -------------------------------------------------------------------------------- Produced for BJ's Wholesale Club
  • 3 Jan 2007
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Diciembre de 2006 (Medialink) -- ¿Tienes contemplado regalar este año? A pesar de que el poder adquisitivo de los latinos aumenta, obsequiar hoy es más costoso que en temporadas pasadas. Reconociendo que regalar se ha convertido en un gran negocio, recientes encuestas de la Federación Americana del Consumidor y la Asociación Nacional de Cooperativas indican que un 32 por ciento de los consumidores tiene contemplado gastar menos en regalos navideños este año comparado con la temporada de fiestas pasada. Con más de un 25 por ciento de los encuestados enfatizando que el precio de los regalos era demasiado alto, el reporte encontró que el alto costo de vida y un presupuesto limitado, han forzado a muchos a buscar artículos alternativos para obsequiar. La revista Que Rica Vida, una publicación gratuita y en español para las madres latinas en busca de información sobre la salud de su familia, su nutrición y desarrollo, brinda innovadoras ideas para hacer sus propios regalos durante la época decembrina. Al utilizar recursos disponibles como cajas, listones y platones adquiridos en tiendas de manualidades, se pueden hacer regalos económicos, personalizados y con un alto valor simbólico. Para mayor información visite www.quericavida**** -------------------------------------------------------------------------------- Producido para General Mills
  • 3 Jan 2007
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Emmy-award winning talk show host Ellen DeGeneres is reminding Americans about the little things they can do to make a big difference in their communities. DeGeneres, a New Orleans native, has passionately contributed to restoration efforts since Hurricane Katrina, raising nearly 10 million dollars in relief funds through her talk show. Now, DeGeneres is partnering with Tide Coldwater to reinvigorate one of the city's most cherished holiday traditions – the lighting of Jackson Square. In the past, the park boasted picturesque holiday lights displays that were enjoyed by New Orleans families throughout the winter season. However, due to the destruction of Katrina, the lights have since dimmed…until now. Over the next four weeks, consumers are invited to pledge to do a load of laundry in cold water. This act will save enough energy to light twenty 100-watt bulbs for one hour. The goal is to have 100,000 people make this pledge. It will save enough energy to provide a beautiful energy-efficient holiday lights display for the people of New Orleans. For more information, log onto TideColdwater****. -------------------------------------------------------------------------------- Produced for Tide ColdWater
  • 3 Jan 2007
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December 2006 (Medialink) - The New England Journal of Medicine published a study on December 20 on a new brain imaging technique that researchers found to be highly accurate in detecting Alzheimer's disease and differentiating it from natural brain aging - a key clinical step in the early assessment of the disease. Researchers at the University of California, Los Angeles (UCLA) who conducted the study will now work with Siemens Medical Solutions to open clinical trials of the imaging agent as a first step towards making this technology available to patients. The imaging agent is the first such marker designed to identify Alzheimer's disease pathology specifically, and differentiate it from normal aging. Currently, the only way to confirm Alzheimer's disease is through autopsy. However, this new imaging marker is designed to be injected into the bloodstream, and seek out Alzheimer's-specific protein deposits in the brain, causing them to light up under an imaging technology called positron emission tomography (PET). -------------------------------------------------------------------------------- Produced for Siemens Medical Solutions
  • 3 Jan 2007
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December 2006 (Medialink) -- Continuing a nine year trend, FedEx Corp. expects to make history again when a record-breaking total of 9.8 million packages move through its global and ground networks on December 18, 2006. This could be the busiest night in the history of FedEx, breaking the company's previous record night of 8.9 million last year. According to FedEx chief economist Gene Huang, growing volumes are a positive sign for economic strength during this heightened retail season. The National Retail Federation predicts a solid holiday season, citing anticipated growth of 5 percent over last year, bringing projected holiday spending to $457.4 billion. Also, online retailing is expected to increase 18 percent over last year. While sending gifts early will save time, FedEx is ready to help last minute shoppers get their gifts delivered in time for the holiday. The last day to ship with FedEx Express is December 22, 2006. The last day to ship FedEx Ground is December 15, 2006. On its first day in operation in 1973, Federal Express (as it was then known) delivered 186 packages. This year, the holiday season began in July of 2006 as goods left overseas ports and entered the FedEx Freight system for delivery to retailers. FedEx Express and the company overall will see its peak in mid-December as the highest value goods move from manufacturers directly to retailers and customers. -------------------------------------------------------------------------------- Produced for FedEx
  • 3 Jan 2007
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December 2006 (Medialink) -- For the first time, the Insurance Institute for Highway Safety has tested the smallest vehicles sold in the US market, which gain popularity as fuel prices rise. Now these cars are rated for comparison of occupant protection in front, side, and rear crashes. The Nissan Versa earns good ratings in all three tests. Two other cars earn good ratings in front and side but not rear tests. Crash test results indicate which vehicles in each weight category afford the best protection in real-world crashes, and this round of tests reveals big differences among the smallest cars. -------------------------------------------------------------------------------- Produced for the Insurance Institute for Highway Safety
  • 3 Jan 2007
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