During what was the most successful and busiest PubCon - held this November in sunny Las Vegas - WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down to conduct a video interview with Scott Stratten, expert in viral, social, and authentic marketing and president at Un-Marketing****.
In this video interview, Stratten talks about the meaning of the term un-marketing, which is also the title of his recent Wiley-published book. Stratten tells Zamora how a typical day includes consistently checking his engagement platforms because his habits have become engagement and conversation. In his words, "people do business with people they know, like, and trust". He also discusses his biggest lessons learned on his journey to becoming an International speaker and business consultant.
Stratten reveals where he draws his inspiration, why he is so passionate, and how he hopes to one day pass his company on to his son.
In response to Zamora's question regarding must-have web applications, websites or tools, Stratten tells Zamora that he wishes he had started writing his Un-Marketing**** blog sooner and suggests using a plug-in like Disqus to allow people to have threaded conversations and comments, as well as benefit from having email notification capabilities. A smartphone was his other suggestion, which provides for ongoing engagement with an application such as UberTwitter, instead of leaving it until the end of the day.
During the busy and successful PubCon South at Dallas held in April, WembasterWorld video content producer Vanessa Zamora conducted a video interview with J.R. Atkins, sales and marketing advisor at Dallas-based online marketing firm MutualMind, who shared information about the firm's namesake Web application. Atkins spoke about MutualMind's social media marketing platform and how its monitoring, collaboration and analytics features have helped enterprise-level firms manage the social media accounts of multiple brands under a single interface. Atkins told Zamora about MutualMind's usefulness in controlling the social media messages being sent out under the multiple accounts and many brands a single large firm may have in the event of an emergency. Before concluding their PubCon South at Dallas interview, Atkins spoke with Zamora about the advantages offered by MutualMind's "all-you-can-eat" approach to its platform of services.
Jordan Kasteler, co-founder of social media marketing firm Search & Social spoke during PubCon South at Dallas on a panel about link building. During the busy PubCon show WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down and speak with Kasteler in a video interview about a variety of link-baiting techniques. Kasteler told Zamora about using link-baiting tactics driven by social media to achieve a diverse range of incoming links. During the interview, Kasteler shared some of his thoughts about going beyond traditional forms of link baiting content, such as top ten lists or quizzes, and instead using charts, time-lines, maps and other forms of graphics that more easily display attention-grabbing information. Kasteler spoke about the advantages of taking existing content and using these same types of info-graphic formats to make social-media-friendly link bait, including code for visitors to easily embed and share your content. Before concluding the interview, Kasteler talked about using Abode Flash and similar technologies to make info-graphics into more interactive works that website visitors can more easily engage with, and shared his thoughts about the future of link building.
During last month's busy PubCon South at Dallas conference, Chris Goward, co-founder and chief executive of online marketing, optimization and analytics firm WiderFunnel, sat down for a video interview with WebmasterWorld video content producer Vanessa Zamora. Goward spoke about WiderFunnel's framework for studying the strengths and weaknesses of conversions from a website's various landing pages, a method the firm calls the "LIFT Model," employing a process incorporating kaizen -- a Japanese practice of sustained improvement. Goward, who was a speaker on the PubCon South at Dallas conversion optimization panel, also told Zamora about using WiderFunnel's testing methods, which include multivariate and A/B studies, to improve clients' sites. During their interview, Goward told Zamora about finding successful landing page and conversion rate optimization (CRO) approaches that sometimes may go against the grain of traditional "best practices." Goward also shared information about some of the utilities the company uses in its process, including Google's free Website Optimizer tool and offerings from Omniture , ion interactive, CrazyEgg, Unbounce, and Maximizer Software. Before concluding the PubCon interview, Goward spoke about the different skill sets required for successfully doing conversion optimization and search engine optimization (SEO,) and the difficulties SEO practitioners sometimes face when examining certain areas required for conversion work, such as the psychology of a site's visitors.
Lyndon Reid, principal at online marketing firm LyndonReid**** Ltd., was featured on a PubCon South at Dallas social media marketing session entitled "Emerging and Halo Marketing," and WebmasterWorld's video content producer Vanessa Zamora had the chance to talk with him during the conference. Reid told Zamora about some of the opportunities made available by the quick pace of change in social media, especially those made possible by becoming an early adopter of new or beta test versions of online services. During their video interview, Reid spoke with Zamora about using online services and blogs such as Twitter and Mashable to keep up with industry news, and then finding ways to use and benefit from some of the new services that continue to appear with surprising frequency. Reid offered several online marketing tips, such as using Web traffic analysis firm Alexa and its list of 100 leading websites to find those that offer self-service advertising platforms, or to locate new social media firms that may be open to advertising partnerships as they struggle to get off the ground. Before getting back to his busy PubCon schedule, Reid shared some of his thoughts about the mobile advertising and application possibilities opened up by Google's purchase of AdMob, Apple's launch of its iAd mobile advertising service, and recent initiatives that have been taken by mobile advertising platforms such as Quattro Wireless.
At PubCon South at Dallas search and social media conference WebmasterWorld video content producer Vanessa Zamora spoke with Morgan Brown, director of marketing at online video firm TurnHere. Brown spoke about online video, and TurnHere's global network of some 7,000 video makers as well as the firms work on social media outreach projects for companies such as Toyota and Audi. Brown told Zamora about some of the advantages online videos made by firms such as TurnHere offer, including fast turnaround time and low cost for videos made specifically for the Web. Brown told Zamora about the importance of dispelling the myth that still exists among some small businesses that online video is expensive. Before concluding their talk, Brown shared some of what he feels are the advantages of using online video optimization in achieving prominent search engine rankings, an area which Brown said is still in its infancy similar to where SEO was a decade ago.
At PubCon search and social media conference WebmasterWorld video content producer Vanessa Zamora spoke with Rebecca Murtagh, president and chief strategist at Karner Blue Marketing, LLC. Murtagh spoke on a panel entitled "How Search and Social Media Intersect" during PubCon South at Dallas, and she shared some of her real-time search and social media insights with Zamora during their video interview. Murtagh told Zamora about real-time social media and search and how the direct customer access they offer are quickly changing online marketing. The importance of balancing optimization techniques with the more personal communication social media makes possible was another subject Murtagh spoke about during the interview. Murtagh offered some of her ideas for successfully driving social media users to become enthusiasts, advocates or even evangelists who help promote a business.
At PubCon South at Dallas search & social media conference video producer Vanessa Zamora spoke with Joe Teixeria, director of Web intelligence at Internet marketing firm MoreVisibility. Teixeira's book, "Google Analytics," which he co-authored, is in its third edition, and Teixeira spoke on a panel about social media metrics. Teixeira told Zamora about Google's helpful "Tool URL Builder" utility and how it can be used alongside URL-shortening services such as Bit.ly to gather valuable usage statistics in Google Analytics accounts. A past guest blogger on the Google Analytics Blog, Teixeira also spoke about what he called "VIP traffic," and the benefits of using tools such as Twitter account influence-measuring service Klout and short-message media analytics service Twitalyzer. Before concluding, Teixeira shared his views on Google's recently-released AdWords Search Funnels.
At the recently concluded PubCon search and social media conference held in Las Vegas, WebmasterWorld video content producer Vanessa Zamora interviewed Lisa Buyer, president and chief executive of Deerfield Beach, Florida-based interactive public relations and branding agency The Buyer Group. Buyer spoke at PubCon on a well attended session about Twitter called "Experts on PR & Twitter" that also featured Ecordia chief executive Sean Jackson, TopRank Online Marketing account manager Adam Singer and TechPad Agency president Ben Fisher. During their interview Buyer shared with Zamora some of her advice to CEOs, employees and members of the media who want to use Twitter successfully. Buyer told Zamora how CEOs can benefit from standing back at first and reading what their customers, competitors, target audience and other CEOs are writing before starting to send messages through Twitter themselves.
Yahoo director of search marketing Dave Roth, who spoke and moderated at the recently concluded PubCon search and social media marketing conference, took time out from his busy schedule to speak with WebmasterWorld video content producer Vanessa Zamora during the Las Vegas event. Roth, who guides both search engine marketing (SEM) and search engine optimization (SEO) strategy for Sunnyvale, California-based Yahoo, spoke with Zamora about Yahoo's global "It's You" marketing re-launch involving television and other media that began in September and which will continue into 2010, and how that campaign has involved many local SEM efforts in countries worldwide. During their PubCon Las Vegas 2009 interview Roth told Zamora about his Industrial Strength SEM blog, where he has written about how Yahoo overcame some of the difficulties it encountered during its re-launch. Roth also spoke about how the PubCon Las Vegas event made it clearer than ever to him that large in-house Web site SEO has improved dramatically over time, and how PubCon showed that businesses are continuing an enthusiastic en masse move to using social media marketing tactics.
Ted Ulle, senior search analyst at New York-based social media agency Converseon, recently sat down with WebmasterWorld video content producer Vanessa Zamora to share some of his latest observations about search engine optimization (SEO) and social media. During their interview, conducted at November's popular PubCon search and social media conference in Las Vegas, Ulle shared his thoughts on how the crowds of PubCon attendees have been getting better each year in large part because of an increased desire to soak up new search and social media information. Ulle also told Zamora why he feels that the strength of session panels at the PubCon event has also grown through the years, providing an overwhelming amount of top content to attendees. Ulle spoke to Zamora about the importance of tracking SEO performance by using good reporting and analytics tools, and why discipline, measurement of return on investment (ROI) and planning are each necessary components when businesses begin using social media for marketing.
WebmasterWorld video content producer Vanessa Zamora caught up with Outspoken Media chief executive Rae Hoffman at the most recent PubCon search and social media conference in Las Vegas. During their video interview Hoffman told Zamora how Spring Hill, Florida-based Outspoken Media, an Internet marketing and search engine optimization (SEO) firm, has been growing quickly, and spoke about the importance of new businesses building technically sound Web sites. Hoffman shared some tips for protecting a business's brand on all of the popular social media sites using tools such as KnowEm, and said that her Web site publishing firm, MFE Interactive, has had ongoing success using Twitter as a guerrilla marketing tool. The interview featured Hoffman, a frequent speaker at PubCon search and social media conferences over the years, examining search leader Google's decision to officially make its Caffeine search engine project available to wider audiences while PubCon was taking place. Before concluding the interview, Hoffman told Zamora that she has seen an increase in the number of affiliate companies who are aware of the importance of becoming a recognized brand name in their industry. Hoffman also speculated on what some of the hot topics might be the next Las Vegas PubCon, suggesting that marketing and payment solutions for the mobile Web could become more important over the next year as more people set aside fears about making purchases from their cellphones.
Dixon Jones, managing director at U.K.-based Internet marketing firm Receptional LTD, recently spoke with WebmasterWorld video content producer Vanessa Zamora at the PubCon search and social media conference. During their video interview, Jones shared with Zamora some of his thoughts about link building, including methods that involve capitalizing on bankrupt businesses in your industry by buying domains containing established inbound links. Jones also told Zamora about a new Receptional and Majestic SEO link reclamation and auditing service. The service finds site pages being linked to that no longer exist so that they can be properly redirected to their corresponding new pages, as well as pages that are going through multiple redirects that can be made more direct. The interview also featured Jones speaking about his company's experiences implementing a URL shorting software and about some of the dangers of using traditional third party shorting services. Jones gave his thoughts about news publishers opting out of Google's news search index and how the move could dilute the search leaders index if other news providers were to follow suit. Jones also offered some of his thoughts about how Twitter may have reached its peak as a stand-alone service, and how it may be changing through new partnerships with firms such as LinkedIn, Microsoft and Google.
During the recently concluded PubCon Las Vegas 2009 search and social media conference Krista Neher, chief executive of Cincinnati-based digital and interactive marketing consultancy Boot Camp Digital sat down and spoke with WebmasterWorld video content producer Vanessa Zamora about the diversity of Twitter and other social media services. Neher shared at least four different successful approaches to using Twitter that were examined in the "Twitter Landscape - Hot Topics and Trends" PubCon session. Neher told Zamora about Warren Whitlock's approach to Twitter that involves being a good listener and interacting personally with followers, Dan Zarrella's less conversational and more scientific use of the social media service, and Chris Winfield's approach relying heavily on asking questions via Twitter. Also covered in the PubCon interview were Neher's ideas for finding which of these and other types of Twitter usage can be the best match for what a particular business is trying to achieve. Neher told Zamora that some of the most successful uses of Twitter are by companies and individuals that use it to build genuine relationships through conversation and by making people excited about what is being Tweeted.
Neher used PubCon as an example of how to successfully wield Twitter to spread information about upcoming conferences.
Before concluding their PubCon interview, Neher told Zamora about some of the tools and services her firm may use to monitor the online reputation of a client, including Radian6, Google Alerts, CoTweet, notifications available in the TweetDeck google application, Nielsen BuzzMetrics, and the search function built in to Twitter itself.
At PubCon Las Vegas on November 9 - 13, 2009 WebmasterWorld video content producer Vanessa Zamora interviewed Aaron Kronis, director of search engine optimization (SEO) at Los Angeles-based online promotion firm Wpromote. During their video interview, Kronis told Zamora about an SEO and backlink tool Wpromote will be releasing in the form of a Firefox Web browser extension.
Kronis spoke about using search leader Google's own tools, such as its analytics package, to help identify and correct Web site indexing issues. Twitter once again played a big role in sessions at PubCon, and Kronis told Zamora about the power of Twitter to drive traffic quickly to Web destinations and how it is bolstered by when people use the social media service to find useful information on those sites. Before concluding their PubCon Las Vegas 2009 interview, Kronis offered some thoughts about using blogging and existing businesses relationships and clients to help Web sites gain inbound links.
As search and social media conference PubCon was in full swing at the Las Vegas Convention Center recently, WebmasterWorld video content producer Vanessa Zamora sat down and spoke with Chuck Hamrick, affiliate manager at AffiliateCrew, a Salt Lake City-based Internet marketing company. Hamrick, who has been involved in online marketing since 1999, shared his thoughts about affiliate management as an incremental sales channel, some of the misconceptions that often surround affiliate programs, and about the value affiliate programs can represent for new businesses. During their video interview Hamrick also told Zamora about AffiliateCrew's involvement in the upcoming launch of a Lance Armstrong fitness equipment Web site at LiveStrongFitness****.
At the recent PubCon conference WebmasterWorld video content producer Vanessa Zamora spoke with Lawrence Coburn, chief executive of popular consumer review Web site RateItAll, Inc. Coburn spoke about his company's forthcoming launch of its first Apple iPhone application early next year -- a nightlife application having nothing to do with the ratings typically associated with RateItAll -- called DoubleDutch.me that makes a game of social life. Coburn also shared what he sees as the two current principal trends for businesses needing organic search engine traffic, including what he described as an ominous experimental move by leading search engine firm Google toward building destination pages for local businesses using aggregated content, potentially hurting sites such as Yelp and RateItAll.
At PubCon search and social media conference in Las Vegas WebmasterWorld video content producer Vanessa Zamora interviewed Sean Jackson, the chief executive of Dallas-based search marketing and content optimization firm Ecordia. Jackson shared some of his thoughts about the importance of having continuing help from experts after an SEO plan such as the one Ecordia created for PR Newswire has been put into place. Jackson gave an overview of Ecordia's new Content Optimizer service for predictive content analysis, and explained how it can make recommendations on improving Web site SEO. Jackson spoke about how the service, which had Travelocity involved as a major Beta tester, is expected to be available in the future for many content management systems and blog applications such as WordPress, Drupal, Joomla and others.