Site-Reference.com's Videos 92 videos
Meta tags are misunderstood by many people getting started with HTML code and designing websites in general. To start with, there is a lot of bad information floating around from the earlier days of the web, when it was common practice to stuff the meta tags of a page full of keywords to try and bolster search engine rankings. Now, there are still times and places for meta tags, you just have to learn how to use them efficiently. This video seeks to clarify their usage and placement for you.
  • 28 Feb 2011
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Whether you are jaded with Google Adsense and the way they restrict your options or just wanting to explore other alternatives to Adsense, Site-Reference takes a brief look at some options in this video. Hopefully, our little exploration gives you some insight into moving out of the Google bubble for website monetization.
  • 8 Feb 2011
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If you use Facebook as a self-promotional tool for yourself or a social media marketing tool for your business, then you absolutely should think about taking advantage of a custom Facebook URL.
  • 19 Nov 2010
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Billy Mays, who sadly passed away at age fifty, was a pot-bellied, black-bearded Atlantic City carnival barker in a blue long-sleeve shirt and a white undershirt. Consumers, well, they either loved or hated him...bottom line: Billy sold the hell out of stuff. And he didn't have to reinvent the wheel to do it...
  • 9 Nov 2010
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Everyone talks about the value of social media in establishing communities and having conversations. The reality seems to be that there is a lot of shouting, but little intent to listen.
  • 26 Oct 2010
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Have you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do?
  • 18 Oct 2010
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Even if you don't follow the search industry news much you should have noticed that there's something different about Yahoo's search results lately.
  • 2 Oct 2010
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A huge part of marketing a business involves dealing with images. As visual representation is often more appealing to the eye, it is important to include the right images in your materials. From the logo to the simple eye-catcher image, everything has to be carefully chosen when you print brochures, posters, or flyers.
  • 16 Sep 2010
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For the longest time I wondered how a few of the most respected industry gurus were using their own domain names and still burning their RSS feed through Google FeedBurner. A few weeks ago I stopped admiring and decided to figure it out. Now I'm sharing it with you because I just think it's the coolest thing ever!
  • 15 Sep 2010
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With all of the marketing jargon about sales funnels, sales cycles, message matching and utilizing enticing value propositions to encourage click throughs and conversions its easy to forget what proceeds them -"causation", and why it matters.
  • 10 Jun 2010
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Good market research will lead a company to recognise that the buyers in any market differ in their priorities, perceptions and preferences. It asks, who is buying the product and why?
  • 15 May 2010
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With dozens of free web analytics tools available in the market, Google Analytics stands out because it provides data like no other tool does. Just add a few lines of JavaScript code to your website's footer and you have access to a vast amount of metrics
  • 28 Apr 2010
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If your entire client base is filled with people who can't afford to pay you what you need to charge to stay in business, then you've got a major problem. You are working with the wrong segment of your target market.
  • 16 Apr 2010
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I am going share with you some of my favorite traffic strategies. These aren't your traditional, run-of-the-mill traffic tactics that you hear all over the web. I'd like to go outside the box and show you 5 traffic strategies that I use.
  • 4 Apr 2010
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There's a lot of confusion around the issue of social media and getting a return on one's time and social investment, to the point that some people think social media for business is ineffective.
  • 1 Apr 2010
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So many SEOs complain a set of local rankings reach a plateau. Or, they can bring in the traffic, but just can’t seem to get it converting at a half decent level.
  • 13 Mar 2010
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For those of you that didn’t know, Google has more than a few handy tools for conducting KW research including the traffic estimator sandbox, the Adwords Keyword calculator, and the Google Search based KW tool. But there’s one more very important one...
  • 8 Mar 2010
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Many sites contain assets in the form of documents (.doc, .pdf), spreadsheets (.xls), presentations and videos (.avi etc). Optimizing these assets is beneficial as they get indexed faster and rank well in the top search engine result pages.
  • 25 Feb 2010
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