In general, speaking something naturally is much easier than typing.
Voice search and Google assistants are increasingly replacing typing when it comes to searching for something online. Voice search allows users to search the internet using their voice rather than typing their queries in the search bar. This kind of search is made possible by digital assistants such as Alexa, Google Home, Siri, and Cortana.
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Informative videos can be used to provide patients with clear, visual details about a treatment, the doctor, the facility and post-treatment care. Interactive and informative videos can play a key role in your healthcare digital marketing strategy, as it is one of the most powerful mediums for capturing and holding your visitors’ attention. It is an effective communication and marketing tool that can be distributed across multiple platforms and social media. Listen to the Podcast now!
Researching the right keywords is the first step digital marketers take to attract targeted customers to a website. Keywords are categorized on the basis of brand, product, competitor and audience. An experienced SEO company can help businesses find the right keywords and use them to optimize their content’s online visibility.
Local SEO helps customers and new prospects find and view pertinent product, location & services information about local businesses. Businesses need to quickly get in the game by adopting local search strategies and best practices to keep their business visible and to keep pace with their competitors. Listen to the Podcast now!
In order for your content to be indexed by the search engines, you must incorporate some basic Search Engine Optimization (SEO) components. Sure you may think, "Well if I write intelligently, visitors will come". Aww if it was only that easy. Unfortunately, the search engines need a strong roadmap to find your content. This SEO roadmap consists primarily of Keywords, Associated Keywords, Meta & Schema tags along with relevant, engaging content. Keyword research is always the first step in any successful SEO content strategy. Listen to the Podcast now!
Patients are increasingly relying on Google search to make decisions on key aspect of their lives, including choosing a healthcare practice. Top ranking in search engine result pages leads to a significantly higher click through rate, attracting potential patients. Implementing medical SEO is crucial to achieve better rankings. Here are tips to increase your medical website’s ranking.
Customized physician website design is getting more important, as it helps improve conversions and build up your practice’s returns on investment (ROI). Consider partnering with an outsourcing company experienced in providing medical website design services for hospitals, plastic surgery groups, dental practices and other healthcare facilities.
Before you or your digital marketing agency move on with new SEO updates and guidelines to meet your businesses’ New Year marketing goals, make sure to have an idea about the shocking updates by Google in 2018. Search engine algorithms may change based on user habits. 2018 saw some updates that were extremely confusing for webmasters and the changes they bring to the SERPs seem unintelligible. Check out those updates month-wise.