This shows the wobbly bits cards, they are a great direct mailer and can be used for any campaighn. They will add fun in to your promotion and make your advert memorable for all your customers. Just tap the die cut and watch it wobble.
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Here's how to create a big impact with a fairly small leaflet. This product features an ancient folding technique which is known in the UK as a starburst. This example was made in the UK by Whitney Woods
Here's something new for the drinks marketing arena - a bottle collar with plenty of visibility. In-store bottle promotions are usually fairly inocuous if not almost invisible but not this one. This bottle banner fairly shouts at you! You can see more on *******www.popupmailers******/bottle_boutique_bottle_banner.php .
This piece of marketing material is a pop-up house which has found its way into The Events Emporium - a range of products selected for potential as events publicity material. It has a quite ingenious design, using cardboard engineering techniques to create a house-shape with an automatic pop-up action. It shows how to add some life and interest to what might otherwise have turned out to be just another boring leaflet.
If you want to put across a sales message portraying growth eg "Watch your profits soar" then the way to really get your message across is to match the message to a clever marketing product. Here's a good example. It's an extender card and there are more items like this on *******www.whitneywoods******/interactivemailers.html
There's an old saying that goes, "One good turn deserves another". It could have been written for this product. It's one of those fascinating items that you just can't seem to put down nor can you figure out how it works! That's what makes it such a good advertising, marketing and promotional product. You can read more about it on *******www.whitneywoods******/interloop.html
This fun pack is an advertising and marketing products that will grab your customers' attention. You can read more about it on *******www.whitneywoods******/jumpinjax.html
It's no longer enough to send out a leaflet and expect your customers to take notice - particularly with business-to-business marketing. You really have to be imaginative and come up with something to make your customers sit up and take notice. Here's an example where there are two actions - a push / pull motion and a pop-up. There are more examples like this on *******www.whitneywoods******/interactivemailers.html
Offering your customers too much marketing and advertising information can present them with a task that they may not tackle. Your information should be presented in a user-friendly and interactive manner and these wheel charts are as good a way as any to silve the problem. They have been in commercial use for over 100 years but they are still a highly successful way of conveying information. You can get mote info from *******www.whitneywoods******/wheelcharts.html
A good marketing idea is worth its weight in gold. OK, ideas don't weigh anything, but you know what I mean! If you can create a spark big enough to ignite your customer's imagination then you are on your way to a winner. Here's a novel idea - a seven-sided polyhedron with an automatic pop-up action. You can see more examples like this on *******www.whitneywoods******/automaticpopups.html
Advertising and marketing leaflets may sometimes be works of art but when the promotion is business to business a work of art may still not be enough to capture your customer's attention. Sometimes your lierature might need a lift. One way to do that is to add a pop-up element as is shown in this video which shows an impressive 3D pop-up cube. You can see more on *******www.whitneywoods******/popupcards.html
Direct marketing and advertising will only work if you can persuade your customers to actually look at the mailer! These days, the mailer has to perform several "tricks" in order to generate customer interest. This particular example creates instant impact with the elemenst of fun and surprise as it jumps out of its pack to create a very pleasing 3D shape from a previosly flat envelope! You can read more on pop-up pyramids on *******www.whitneywoods******/pyramid.html
Many good things come in small packages and this example is no exception. One of the beauties of this little marketing product is that it fits snugly into your pocket, purse or handbag. Another is the amount of information that is held within its covers. However, the crowning glory is the intriguing folding mechanism that reveals two outstanding displays on opening the covers. This product will have far more impact than a small leaflet or booklet and you can see more examples on *******www.whitneywoods******/ministarburst.html
Business to business marketing can be an expensive flop if you don't choose your products wisely. The key to success within a budget is to go for interactivity combined with ingenuity. Give your customer something that is relatively inexpensive that will capture the imagination. Here is a video of a 3D pop-up that was used as a Christmas greeting rather than a standard greeting card. You can see more on products similar to this on *******www.whitneywoods******/popupgems.
In order to win customers using Business to business direct mail, the direct mail piece needs to be an innovative and attention-grabbing product. Here's a good example. It is a 3D pop-up with an added wobbly bit. Yoy can see more items such as this on *******www.whitneywoods******/automaticpopups.html
B2B direct marketing can be a tricky business but the key is to get your customer to join in by presenting an interactive product. Here's a good example of a simple pop-up card that works only with customer interaction. Move the tab and the dogs wag their tails. There are more like this on *******www.popupmailers******/popup_popupcards.html
The standard plastic card now takes on many promotional and commercial guises but because of this, to make the card stand out above the cometition, care and attention needs to be paid to presentation. Here's an example of a way to create an advertising and marketing product that complements the plastic card whilst promoting the product eg as with a hotel key card or with a loyalty card. There are variations which can be seen on *******www.popupmailers******/hotel_cardcarrier.html
Here's a neat way to present information cards - in a fan-folding book. This particular example is credit-card sized which makes it really handy for your pocket, purse or handbag. The meatl eyelet fastens the card in one corner to allow them to splay out in the style of a fan. There are other pocket-sized products on view at *******www.whitneywoods******/pocketmedia.html