In an embarrassing setback for Vanderbilt family scion Anderson Cooper, CNN announced Thursday that Cooper’...
In an embarrassing setback for Vanderbilt family scion Anderson Cooper, CNN announced Thursday that Cooper’s in-house rival, Chris Cuomo, will be taking over its ratings challenged 9 p.m. hour.
The shake up -- coming as CNN struggles badly in its ratings war with MSNBC -- cuts Cooper’s airtime in half. Cooper will now only host between 8 and 9 p.m. ET.
“This move is likely hard for Anderson Cooper to accept. He is the face of CNN and is now being downsized while CNN brass looks for a magic solution,” Media analyst Jeff McCall told Fox News.
Cooper and Cuomo, who intersected as undergraduates at ultra-exclusive Yale University and later as anchors at ABC News, are both children of enormous privilege and fame. Cooper is the son of socialite Gloria Vanderbilt and part heir to the family’s colossal fortune. Cuomo is the son of Democrat icon Mario Cuomo and younger brother of New York’s powerful governor, Andrew. Both men made the jump to CNN after their careers had foundered at ABC.
CNN will slash Cooper’s “AC 360” into a one-hour program, as opposed to airing from 8-10 p.m. Cuomo will shift from CNN’s struggling morning show “New Day” to the 9 p.m. slot where he will go head-to-head with liberal ratings behemoth Rachel Maddow on MSNBC.
CNN hasn’t made changes to its prime-time lineup since 2014 despite regularly finishing behind MSNBC by most measures. CNN finished the month of February as the 12th most-watched cable network, averaging 979,000 prime-time viewers. Fox News finished atop the list averaging 2.8 million and MSNBC finished second with an average prime-time viewership of 1.8 million. “AC 360” was CNN’s only show to finish Feb. among the Top 10 most-watched cable news programs among the key demographic of adults ages 25-54, while MSNBC had three and Fox News had six.
When it comes to total viewers, CNN finished even worse with only "AC 360" cracking the Top 25 most-watched cable news shows last month.