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Online Reputation Management for Auto Dealers - Auto Dealer Reputation Marketing
Recommended Steps to Follow for Auto Dealer Reputation Management
Would you want to go to a doctor with a reputation for a poor beside manner? Would you go to a restaurant with a reputation for bad service? Whether you like it or not, your auto dealerships’ reputation affects sales and financial figures. Auto dealerships with a good reputation see more business, and a good experience reinforces the reputation with each customer. Unfortunately, a reputation is easily damaged. As they say, one “Oh, no!” is costs you 100 “Atta, boys!” For the good of your business, you need to include reputation management for auto dealerships in your business plan. And we’re here to tell you how.
When people discuss your auto dealership online, join the conversation. Respond to complaints in a timely manner, as well as to complements, and work with them to resolve issues wherever possible. First, this shows that you are listening to their grievances. You’ll do more to mollify someone by acknowledging their discomfort than could ever be achieved by ignoring it. Second, this demonstrates to others who are watching the online interaction that you care about your customers. Those who witness someone complaining of poor service receiving a coupon to come back and information that the offending person was retrained or fired will walk away with a much higher opinion of you than if the complaint were unheeded. And you could turn your greatest reputational enemy into a walking, talking billboard for your firm. You’ll also stand out above the competition that ignores their online reputation, and you’ll rise far above firms that belittle customers or react to complaints by removing negative comments.
Set guidelines by which comments on your auto dealerships website will be moderated. This needs to apply to social media sites as well as your own website. If you have guidelines, there are clear rules as to what will be allowed to remain and what will be removed. When something is outside of the guidelines, explain to them why. For example, explaining that a negative post was removed due to profanity avoids the appearance of removing it because it was negative.
Use a conversational tone when you talk to your audience. Academic lectures will not go over well unless you are talking to students. Condescending language turns off readers. Content that is forever geared toward marketing is branded as spam and ignored.
Stay up to date on your business sector. Where possible, integrate this news into your own content. For example, describe how the new ANSI standard affects your auto dealership and mention that your products are complaints. Praise the new environmental stewardship efforts in your area and include a paragraph on the volunteers or donations your company provided.
Remember that your online and in-person reputations are one and the same. People often Google someone before a meeting, so your auto dealerships online reputation will set the tone for the in person meeting. In-person meetings affect your online reputation when the other party talks about the encounter or you online. Remain professional and courteous in all interactions, because you don’t know who will be that one customer in ten who affects your the online reputation of your auto dealership.
Treat your employees with respect. There are many websites where employees vent about their employers. Bad business practices usually leak out this way. Your customers may come across these complaints and wonder about you, and your competitors may use these statements to their advantage when stealing your customers.
It is almost impossible for an auto dealership with a bad reputation to succeed. Customers would avoid them long before a firm could prove the bad rap wrong. This is why you need to proactively manage your auto dealership reputation, using the steps we’ve outlined here today.
Online Reputation Management For Car Dealerships - Car Dealer Reputation Marketing
How to Build a Great Car Dealership Reputation and How to Keep It
Reputation management for car dealerships is a neglected business area. Yet it is important to your bottom line. Customers don’t want to deal with a dealership with a bad reputation. This is why you need to include car dealership reputation management into your business strategy. We’ll outline how to build a great reputation and how to keep it.
Start with social networks like LinkedIn. Select social networks with not only many members but many of your customers. This may mean a modest presence on Facebook and significant effort on business related forums like LinkedIn and industry specific sites. Remember that everything posted on these sites is visible to a search engine and your customers, so keep content professional.
Use a conversational tone with speaking to your current and future customers. Never come across in a condescending manner or belittle someone having trouble with your service. While it may sound counter-productive, limit your direct marketing to consumers. If all of your content is endless advertising, people will block your posts as spam. Mix in information about new products with tips on how to solve common problems using your products and advice on using products like yours more effectively. Use coupon codes and contests in addition to information on sales to keep customers coming back to your site in the hope of getting a good deal.
Keep your branding simple. Select a color palette and use it for all of your content and websites. Use a clean typeface that is easy to read. Adopt a logo, if you do not already have one, that is simple to understand what it represents. And, of course, make sure the logo and any slogan are trademarked and copyrighted so that you alone control them.
Apply quality standards to your website. No portion of the website directory should be empty, especially sections on getting help or contacting key personnel. Incomplete websites look like they were just thrown up to create a web presence, and that hurts your image. Just as important is the need to maintain the information. The only thing worse than a site without contact information is one whose email address or phone number is out of date. You won’t hear from the customer directly, but they are likely to generate bad reviews online about the bad experience.
Let’s say you have a good reputation. How do you keep it?
Monitor the public opinion of your dealership online, as well as what others say about it. You may need to address negative information quickly. Damage control typically takes the form of complaint resolution and publicizing the result. In rare cases, it is necessary to take action against a single person with a grudge or competitor to stop the false information.
Be honest with your customers. When something is wrong, admit it. Transparency when it comes to failings will do more to improve your dealerships' reputation than a massive PR campaign after a disaster. Most importantly, your customers will retain their trust in your dealership. If trust is lost, it may never be recovered.
A poor reputation costs your car dealership money in the form of lost business and inflated advertising budgets trying to undo the damage. Learn how to manage your dealership’s reputation so that a good reputation precedes you. This article has given you a strong foundation on which to begin that process.
Online Reputation Management For Dentists - Dentist Reputation Marketing
Tips for Managing Dentist Reputation
Assuming you will succeed in business will lead to failure if you don’t manage your reputation as you build your practice. You will make mistakes. Failing to recognize this, and just as important, managing the aftermath of your errors will give you a bad reputation. Once a bad reputation develops, it will kill business and curious patients before they ever click on your website.
Be as transparent as possible. You should not give away trade secrets simply because someone asked (and social engineering efforts may target your firm to get things like price lists and patient lists). However, in most matters, you should be transparent. Don’t spend all of your time getting complaints removed from a website. Instead, invest your energy in reaching out to patients to resolve their complaints. Post the steps taken to resolve the problems online so that those who see the complaint also learn how you fixed it. Learn from their feedback so you can improve your service.
Develop several websites to correlate to the SEO criteria your patients would use to find your site. One of these will be your main website. The others could be your Facebook page, LinkedIn profile and corporate blog. The more websites tied to your practices name, the more likely at least one will come up at the top of any search for your practice or its services. Ideally, several of your pages will rank in the top few results for your dental practice or searches for services you offer. Given that the odds of someone clicking on a link drop by 10% as they go down the line, dominating top search results increases site visits and thus sales.
Build up your presence on social media. Create a Twitter account if you will keep it going with valuable information. Set up a company blog and Facebook page. You may want to set up profiles on other social networks where your patients are based.
Search for your own practice online to see what is posted about it. Automate this process using functions like Google Alerts. When you come across inaccurate information, you can request that the site owner to take it down. Reputable website administrators will do this if you can demonstrate that the information is false. However, you should not abuse this right to remove legitimate concerns or you risk your practice’s reputation. Regimes that don’t tolerate dissent are called totalitarian, and practices that rely on similar tactics are proving that they are losing in the marketplace of ideas.
Maintaining a good dental business reputation is simple and straightforward once you know how. And now you have the skills necessary to do so yourself. Remember that your dental reputation is everything in business, even in our brave new digital world.