Shaman Work Recordings, who secured industry notoriety with The Alpha Projects releases in 2002 and 2003, have relaunched with a new site and new releases from exemplary artists across a broad range of music genres, including hip-hop, soul, jazz, and dance.
Shaman Work is the braintrust of founders Chris Craft, Lamar Gilliam, John Robinson and Gerald Watson who believe that integrity in music and business can be achieved through versatility, creativity, positive energy and strong relationships within and outside the boundaries of the company itself. Shaman Work aligns itself with artists and business partners who share this same philosophy. "Shaman Work is a culture that cultivates and nurtures creative and positive people from all walks of life; we are 'culture scientists,'" notes Gerald Watson.
"Shaman Work is just that!," says John Robinson, "Doing the work of a Shaman via music and other forms of entertainment and media. Shamans are the medicine men of the village who care for the health of the community and oversees that all is well and healthy. We are releasing music with substance and integrity that has healing power when exposed to the mind, body and soul."
"Shaman Work represents the culture of the thought-provoking hip-hop we grew up on; artists such as A Tribe Called Quest, De La, Brand Nu, Ice Cube, Scarface and so on," adds Lamar Gilliam. "We release music that stands up to other respected art forms. We feature a versatile mix of genres and artists, from hip-hop to jazz to afrobeat to electronic, not seen in many independent labels, especially those that specialize in hip-hop."
Shaman Work relaunched with a newly designed website as well, showcasing a variety of web features such as Shaman Work Radio, photo-sharing, artist blogs and tweets, polls and quizzes and click-thru merchandise and album purchasing. "Shaman Work embraces technology as a means to not only market and reach the fans of the artists in our label family but also to discover new avenues of expression, communication, art and commerce. We explore all innovative methods to promote and sell, especially online, our artists' music, merchandise and live shows while reaching existing and potential new fans in smart, fun ways," says co-founder Chris Craft.
Shaman Work's active family of artists include: Carlos Nino and Lil' Sci's What's The Science?; Blackberry Jones, Build an Ark, Chris Craft, DJ 2Tone Jones, DJ K.O., John Robinson, K Banger, Scienz of Life, Sene, newcomer Tiffany Paige, and Wale Oyejide. Upcoming artist releases from Shaman Work include Elevation from What's The Science? and DJ K.O.'s Picture This.... which features an array of respected talent including Talib Kweli, Skyzoo, Royce da 5'9, Phonte (Little Brother), Elzhi, Kaze, Silent Knight and more. Both albums street on September 23, 2008.