PimpMyNews**** Co-founder Roy Georgia interviews "Evolution of Dance" guy Judson Liapply at the Zappos BlogWorld party.
You just never know who might show up at BlogWorld! This year it was Mike Shinoda of Linkin Park and Abby Johnson was able to grab him for an interview. Check out the complete interview to find out how Linkin Park built their brand.
We met Richard Jalichandra last year at the BlogWorld Expo 2007, just 40 days after he had been named the CEO of Technorati. One year later, we met again at the BlogWorld Expo 2008 to discuss that first year. Find out all these details only on WebProNews.
The Internet has brought opportunities for everyone. Roxanne Darling of Bare Feet Studios explains one more example of those opportunities as she describes how using the social Web allows everyone to have a voice. Catch more from Roxanne in the WebProNews interview from BlogWorld Expo 2008.
Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the founder of ConstructZero, talked with WebProNews at BlogWorld and highlighted each of his new books.
The first is called Integration Marketing: How Small Businesses Become Big Businesses – and Big Businesses Become Empires. Joyner said he researched businesses throughout history and found that they all utilized forms of marketing that were both low cost and high return. In his book, he tells businesses how to find those areas of opportunity that will allow their business to take off.
Secondly, Joyner co-authored The Worst-Case Scenario Business Survival Guide with David Borgenicht. This book is a serious spin-off from the humorous book Borgenicht also co-authored entitled, The Worst Case Scenario Survival Handbook. Joyner and Borgenicht’s book offers advice for how businesses can approach unfortunate issues such as the recession, layoffs, loss of funding, and numerous other potential disasters.
With so many positive aspects of social media, it’s hard to think that there could be a downside. But unfortunately, there are current trends that reveal both a bad and ugly side to social media. At BlogWorld, Patrick O’Keefe, the Founder of the iFroggy Network, spoke with WebProNews and explained how a couple of these trends could lead to serious problems.
For starters, the growing use of sock puppets is one area of concern. In this trend, people post promotions or positive comments about a particular company or brand but do not disclose that they are directly affiliated with it. As a result, the company or brand loses its credibility and trust.
A second trend is the act of forcing people to use all tools and communities in the same way. When this occurs, the tools or the social platforms cannot grow or further develop.
Tune into this video to learn more about what Patrick O’Keefe had to say about these problems as well as tips he gives from his book, Managing Online Forums.
There were some people at this year’s BlogWorld Expo that voiced their beliefs against SEO. Lee Odden of TopRank Online Marketing was quick to prove them wrong as he tells Abby Johnson. Lee explains how some people can get traffic through advertising or because they are already famous, but everyone else needs SEO. Catch more from Lee Odden, right here on WebProNews.
In this video report from BlogWorld 2008, Abby Johnson catches up with Greg Go of About****. He speaks about the different metrics to use for your online business and how to make your blog standout. Find out all the details in this video, right here on WebProNews.
You just never know who might show up at BlogWorld. This year it was Mike Shinoda of Linkin Park and Abby Johnson was able to grab him for an interview. Although some may not know, Mike is a blogger himself as he tells WebProNews.
Check out the complete interview to find out how Linkin Park built their brand and the “true” origin behind their name.
At this year’s BlogWorld Expo, Chris Alden of Six Apart discusses the past, present, and future of blogging. Chris tells how blogging has evolved from an activity to an industry. Bloggers however, have a choice whether or not they want to keep their blog a hobby or turn it into a business. Watch WebProNews as Chris Alden explains all this and how Six Apart can help bloggers pursuing either path.
We met Richard Jalichandra last year at the BlogWorld Expo 2007, just 40 days after he had been named the CEO of Technorati. One year later, we met again at the BlogWorld Expo 2008 to discuss that first year.
Richard catches us up on Technorati Media and the 2008 State of the Blogosphere. Find out all these details only on WebProNews.
The Internet has brought opportunities for everyone. Roxanne Darling of Bare Feet Studios explains one more example of those opportunities as she describes how using the Social Web allows everyone to have a voice. Roxanne encourages everyone to express themselves through blogs, podcasts, and video blogs in order to contribute to the bigger voice of the whole Internet.
Catch more from Roxanne in the WebProNews interview from BlogWorld Expo 2008.
Are you a blogger but want to become a pro (AKA get paid for what you do)? According to Jim Turner of One By One Media, companies looking to hire a blogger want to see someone who is (1) active in a community and (2) uses social media tools to enhance his/her message.
Get more tips from Jim Turner in the WebProNews video from BlogWorld Expo 2008.
Connie Bensen of Techrigy SM2 spoke with WebProNews at the BlogWorld Expo and gave some helpful tips for building and monitoring a brand. As you build your brand, be consistent, memorable, and always provide value.
Bensen is careful to point out that you can never be done with building a brand, because it is a continual process.
After you begin building your brand, you must also monitor your brand. Listen to what the community is saying about your brand, whether it is good or bad. While it is important to address the negativity your brand may receive, Bensen says it is also very important to “thank” the positive feedback.
If you are able to build a positive community for your brand, it will act as a strong advocate when negativity pops up. In some cases, the community may be able to handle the situation on its own, which could even be more effective than the brand intervening itself.
According to well-known actor/director Anthony Edwards, his role as a doctor on NBC’s hit drama E.R. impacted his life much more than he initially thought. As a result, he is advocating the construction of the first public children’s hospital in Kenya, which would be the largest children’s hospital in Africa. And he is raising awareness through none other than new media outlets.
The actor told WebProNews that he avoided new media for a long time. After he became involved with the charity Shoe4Africa and saw the need to raise awareness, he realized how powerful new media could be for communication. In reference to the blogosphere and twittersphere, Edwards said:
“There’s a transparency here that, if your message is real and good, people are gonna get it.”
He views these forms of social media as valuable tools for not only his charity, but for any cause. In addition to getting the message out, new media provides a sense of urgency that other outlets do not offer. Because pediatric health has been overlooked in Africa for too long, Edwards sees the need to act now. He even began tweeting for the cause at this year’s BlogWorld Expo. The actor believes new media will raise the awareness and support his charity desperately needs.
Incidentally, Edwards will be running in the ING New York City Marathon on November 1 to raise funds for Shoe4Africa. If you would like to learn more and even contribute to this cause, visit Shoe4Africa or the organization’s Facebook Causes page.
Blogworld streamed to you, Nike's newest fitness tech, Pepsi that tastes like a salty watermelon, a remote submersible vehicle you drive from an iPad, and a baby monitor you can watch on your iPhone!