The amazing Daria Musk from DariaMusk**** chats with John and Cali at Blogworld 2012 and wows everyone with one of her fantastic songs.
Vanessa Zamora interviews b5media President and CEO Jeremy Wright about the state of new media, the advantages of joining a blog network, and more.
Zappos interviews the founders of PimpMyNews**** - a unique mobile service that makes your favorite news & blogs TALK.
Are you a blogger but want to become a pro (AKA get paid for what you do)? According to Jim Turner, companies looking to hire a blogger want to see someone who is (1) active in a community and (2) uses social media tools to enhance his/her message.
"Blogging is the most trustworthy marketing channel that marketing directors have at their disposal." As he stated those words, Will Chen of Killer Aces Media emphasizes how bloggers and corporations need to have a positive working relationship.
*******www.digitalpodcast**** -- I interview Jason Van Orden about how he's getting a whopping $816 CPM.
This week we're talking to Missy Reitner of iii DESiGN about the importance of branding and testing.
The days of time constraints and censorship are over, thanks to the Internet. The Web opens many new opportunities that would not be possible in traditional media. Popular actor/comedian Kevin Pollak has made a name for himself in traditional media and is now embracing the Web. While he is not abandoning traditional media, he is taking advantage of all that the Web offers.
The actor has an online talk show called Kevin Pollak’s Chat Show. The set is simple and consists of a black background and round wooden table, similar to a Charlie Rose set. Unlike other talk shows offline, Pollak’s show has no time limitations or censorship. The typical running time is one hour, but if it continues for two hours or longer, no one stops it.
A hot topic at recent industry events has been the question of big brands and how they can use social media. Ford Motor Company is one brand, however, that has not let that question become an obstacle.
WebProNews spoke with Scott Monty, the Head of Social Media at Ford, who explained how the company first became involved with social media just a few years ago. Their efforts began as a hobby, but he helped them develop an approach to incorporate social into their overall business strategy.
Although the real-time Web has allowed for many great advancements, it has unfortunately, made information overload even more prevalent. With news traveling at a rapid speed, it is nearly impossible to find the information that you need.
To provide a solution for this growing problem, the Swedish company developed Twingly Channels that combines search technology, filtering services, and social aspects into one service. The channels allow users to follow particular topics of interest and invite others to subscribe to their channel. The sources for the information within the channels are ranked according to the number of mentions, comments, recommendations and other social metrics on the social Web.
Since the online marketing space is still relatively new for so many businesses, SitePoint approached Brandon Eley and Shayne Tilley about writing a book on the subject. The book called Online Marketing Inside Out provides an introduction to Internet marketing and explains why it is important for businesses to embrace.
WebProNews caught up with Brandon Eley who discussed specific elements of the book. Each chapter covers an area of online marketing such as search engine optimization, pay per click marketing, email marketing, social media, and more. In the end, the book ties all the areas together and offers advice for creating an online campaign and tracking the results.
Many businesses have a website but do not know how to make it visible to their audience. Eley said this is one of the biggest challenges businesses face. The book provides answers to this challenge and also gives tips that encourage customers to act.
If you would like to learn more about Online Marketing Inside Out, you can purchase it at any major bookstore or on Amazon.
We met Wendy Piersall just as she was undergoing her site’s domain name change from eMoms at Home to Sparkplugging****. Everyone knows that a domain name change can be either really good or really bad. It worked out well for Wendy, but she still had her share of difficulties. Watch as Wendy walks us through her experience.
When you begin to build your ad network, start by looking to your competitor’s advertisers. As sly as it may sound, you just might be what the advertisers are looking for. But as David Peralty of College Crunch points out, be sure to diversify in this process as well. You never know what may happen, so always be prepared. For more on this, watch as Abby Johnson interviews David Peralty.
“It’s about the relationship, not the release.” As Jason Falls made that statement, he was referring to the relationship between public relations professionals and bloggers.
He emphasizes the idea of personalization for PR people instead of sending mass emails. As for bloggers, Jason says they need to be patient since every PR firm is not tech savvy. Watch as Abby Johnson interviews Jason Falls for more information on PR and blogger relations.
To paraphrase his site, John Chow of JohnChow**** makes money online by telling people how much money he makes online. Folks turned off by vagueness should be happy to hear Chow share some more detailed monetization advice in this interview with Abby Johnson, however, and he discusses how to get people commenting on a blog, as well.
Encouraging blog comments can lead to both good and bad things, and in this interview with Abby Johnson, Shoemoney’s Jeremy Schoemaker touches on traffic increases, sock puppets, trolls, and spammers. He also discusses monetization, and how a focus on providing great content should lead to profitability.