Businesses have encountered and adjusted to many changes in communication over time. Although social media is one of the biggest shifts in communication, businesses are having a harder time implementing it. According to Amber Naslund of Radian6, businesses have integrated the telephone, fax machine, and email, but have yet to fully embrace social media.
“We’re a little obsessed with the tools themselves instead of just the notion of what they do,” says Naslund.
Businesses also struggle with the real-time aspect of social media. They are not used to the fact that they need to raise their standards and keep up with the speed of “now.” In order for a business to be effective in real-time, Naslund believes that it starts internally. As she puts it, today, every employee has to be a marketer and every customer is a potential reporter.
Incidentally, all these topics are discussed in Naslund’s new book, The Now Revolution. It details the 7 different shifts that businesses need to make to adapt to this real-time revolution. These shifts include:
2. Hiring the right people
3. Organizing employees as a team
4. Listening and building listening programs
5. Emphasizing the response capability for everyone in an organization
6. Handling crisis
The book will be released in February of next year, but pre-orders are available now.
Is your business adjusting to this “now revolution”?
Cali Lewis and John P sat down with GeekBeat web designer, Scott Ellis to discuss the Web Design process and how Scott's company approaches it.
You guys have spoken! I know a lot of you don't like floor interviews when I'm at expos, so we wanted to do any Blogworld interviews at a little different. One of the things I always try to accomplish is to create a comfortable, casual environment. What better way to do that then get really comfy! Don McAllister is the producer of Screencasts Online, where you can get informative and educational screencasts about Mac software. If there's anything you need to know how to do, check here first! Don is an old school podcaster like us. He can't un-embrace the name "podcasting". That makes him family! Screencasts Online Twitter Facebook
While at Blogworld recently, I took the opportunity to pick a few brains about what 2010 has in store for podcasters and podcast networks. Todd Cochrane is the CEO of Raw Voice, Inc. and has his finger on the pulse of podcasting and new media. Distributed by Tubemogul.
*******www.digitalpodcast**** - At Blogworld Expo 2009, Brent Mitchell explained Mediafly's new service to to put Podcasts on the TV and everywhere else.
I ran into Chad Vader on the show floor at Blogworld. For those of you not familiar, he's Darth Vader's younger brother who is a day shift manager at a grocery store called Empire Market. We talk about his goals, his passions, and of course his brother. If you didn't see the Chad Vader promotional video I was a part of for Blogworld, it's embedded below. Chad Vader's Site
What is the opinion of thought leaders like Leo Laporte, Chris Brogan, Chris Pirillo, Guy Kawasaki, Mari Smith, and other notables at Blogworld about the video collection, video aggregation, and video widget website Yubby****?
Although a lot of businesses are adopting social media strategies, is this enough? According to Michael Brito, the Senior Vice President of Social Business at Edelman Digital, it’s not. He just released a book entitled Smart Business, Social Business: A Playbook for Social Media in Your Organization, which discusses the difference between a social business and a social brand.
As he explained to WebProNews, a social business starts internally and needs to come before a social brand. He said that a business should do more than just “say” they believe in social media. It needs to exhibit social behavior within the business.
If businesses create this social culture within, Brito believes that they will be able to be smarter and more effective in their overall social strategy.
WebProNews is partnering with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. BlogWorld takes place November 3-5 in Los Angeles and includes speakers such as Michael Brito. Stay tuned to WebProNews for much more exclusive coverage.
I cheated in todays SpacePod. This is the Virgin Galactic B-Roll footage for their first manned glide flight. We didn't do a whole lot of editing, but did add a bit of SVC flare. Remember, no live show tonight as we're on our way to BlogWorld. Enjoy and we'll see you next week!
VIRGIN GALACTIC'S SPACESHIPTWO ACHIEVES MAJOR MILESTONE IN ITS PROGRAM TO BECOME WORLD'S FIRST MANNED COMMERCIAL SPACE VEHICLE.VSS ;Enterprise achieves manned free flight from over 45,000 ft (13,700 metres) and successfully glides to land at Mojave Air and Spaceport.10th October 2010, Mojave, CA. Virgin Galactic, the US company developing the world's first commercial manned space flight system and tourism business, is delighted to announce the successful completion today of the first piloted free flight of SpaceShipTwo, named the