Michelin Man Flexes His Muscles in New Ad; Communicates Commitment and Vision to Improving Mobility for All
Michelin, the premier tire manufacturer in the world, has created a new North American marketing campaign that demonstrates the company's evolution as a tire manufacturer as well as its commitment to society, the environment and protecting people on the road. Michelins A Better Way Forward slogan will come to life in this multi tier media campaign across television, radio, print and online media that communicates across several platforms, including:
Interactive Web site www.michelinman****/forward: A new Web property that provides a glimpse inside Michelin, showcasing the companys activities to create a greener world, maintain its dedication to safety and continue its high standards of performance and engineering.
Television commercial: A 30 second spot called Workshop that describes how Michelin implements its commitment to safety and the environment. This spot debuted surrounding the Super Bowl with a spot in Pre-Game and Post Game activity.
Print advertisements: A series of new print and online advertisements that feature the innovative presentations of the Michelin Man, including Flex, a new ad which emphasizes the strength and endurance of Michelin tires.
The 108 year old Michelin Man is front and center in the new campaign; but he has evolved, becoming a modern, socially responsible icon similar to the way Michelin, as a company, has evolved to outfit vehicles and meet the changing needs of consumers while maintaining its position as the leader in tire innovation and technology for over a century. For example, a 1905 advertisement depicts the Michelin Man with cigar to lips in a French wrestling-style leopard loincloth, air-kicking his way through town. Now, a smoke-free, slimmed down Michelin Man enhances roads and parks as alternatives to sending end of life tires to landfills. He is shown in the new TV commercial installing recycled rubber material in a childrens playground to communicate the companys commitment to finding alternative uses for end of life tires.
As one of the top five most reputable companies in the world, Michelin embraces its role and influence in laying a strong foundation to finding a better way forward for all, said Parmeet Grover, brand director for Michelin. The Better Way Forward campaign aims to articulate our focus and dedication to the environment, building on our heritage of safety and ensuring our products lead in quality and performance.
A key focus of this new campaign will encourage consumers to explore the Michelin world through the new Web site, offering a variety of experiences such as discovering Michelins dedication to key social issues as well as fun downloadable images and vintage commercial advertisements of the Michelin Man. Using state of the art Flash technology, the Web site features detailed images and videos to guide visitors through important information including driving safety tips and new tire innovations. www.michelinman****/forward.
One of the first print advertisements of the campaign features the Michelin Man flexing his muscles, a symbol of Michelin tires endurance and longevity on the road, which not only lowers the cost of ownership, but also ensures that performance is maintained longer for enhanced safety. The essence of A Better Way Forward is also captured in the new television commercial that depicts the inner workings of Michelin through an animated workshop featuring the setting of the iconic Michelin Man, who is hard at work pursuing the company's ongoing quest for better mobility solutions. The commercial features the same computer generated animation techniques used for feature films to take the viewer through the Michelin Man workshop to see how Michelin is striving to provide drivers with tires that are safer and more fuel efficient than ever before, while also respecting the environment. The television commercial, and a short video on how it was made, can be viewed in the lounge area at www.michelinman****/forward.
Michelins primary goal for the campaign is to convey the freedom of mobility and the confidence and security that come from the uncompromising performance of Michelin tires. This campaign articulates Michelin's commitment to better mobility for individuals and society at large. Developed by Detroit-based Campbell Ewald, the campaign began in February and runs throughout 2007 across television, radio, print and online.
Les 20 ans de Caroline. Diaporama de photos en musique : Arroro (berceuse de Majorque) + Litanei, de Franz Schubert (version arrangée pour choeur, voix solo, piano & orchestre symphonique).
Diaporama de photos, avec musique :
- Arroro (berceuse de Majorque), pour voix solo (ténor) + choeur mixte
- Litanei, de Franz Schubert (1797–1828), en version arrangée pour choeur, voix solo, piano et orchestre symphonique.
Litanei demeure assurément l’un des plus émouvants et accomplis, émanant du génie mélodique & harmonique de Franz Schubert !
La synergie musicale spirituelle particulièrement aigue, délicate et la symbiose élégiaque ne peuvent qu’aller droit au cœur.
This beautiful song was composed by Franz Schubert in 1818 (last of the Jacobi songs) for the celebration of All Saint's Day and then subsequently arranged for solo voice, male choir, piano & symphonic orchestra.
Of a deep devotional nature, this Lied shows an exquisite example of humble affection.
Each verse ends with the refrain:
- Alle Seelen, Ruhn in Frieden
- All Souls rest in peace
Franz Schubert Franz Seraphicus Peter Schubert (January 31, 1797 – November 19, 1828) was an Austrian composer. He wrote some 600 Lieder, seven completed symphonies, the famous "Unfinished Symphony", liturgical music, operas, and a large body of chamber and solo piano music. He is particularly noted for his original melodic and harmonic writing.
While Schubert had a close circle of friends and associates who admired his work (including his teacher Antonio Salieri, and the prominent singer Johann Michael Vogl), wider appreciation of his music during his lifetime was limited at best. He was never able to secure adequate permanent employment, and for most of his career he relied on the support of friends and family. Interest in Schubert's work increased dramatically following his death.
Early life and education
Schubert was born in Vienna, Austria on January 31, 1797. His father Franz Theodor Florian, the son of a Moravian peasant, was a parish schoolmaster; his mother Elizabeth Vietz was the daughter of a Silesian master locksmith, and had also been a housemaid for a Viennese family prior to her marriage. Of the Schuberts' fifteen children (one illegitimate child was born in 1789), ten died in infancy; only four survived. Their father Franz Theodor was a well-known teacher, and his school on the Himmelpfortgrund was well attended. He was not a famous musician, but he taught his son what he could of music.
At the age of five, Schubert began receiving regular instruction from his father and a year later was enrolled at the Himmelpfortgrund school. His formal musical education also began around the same time. His father continued to teach him the basics of the violin. At seven, Schubert was placed under the instruction of Michael Holzer. Holzer's lessons seem to have mainly consisted of conversations and expressions of admiration and the boy gained more from his acquaintance with a friendly joiner's apprentice who used to take him to a neighboring pianoforte warehouse where he was given the opportunity to practice on better instruments. The unsatisfactory nature of Schubert's early training was even more pronounced during his time given that composers could expect little chance of success unless they were also able to appeal to the public as performers. To this end, Schubert's meager musical education was never entirely sufficient.
In October 1808, he was received as a pupil at the Stadtkonvikt (Imperial religious boarding school) through a choir scholarship. It was at the Stadtkonvikt that Schubert was introduced to the overtures and symphonies of Mozart. His exposure to these pieces as well as various lighter compositions combined with his occasional visits to the opera set the foundation for his greater musical knowledge.
Franz Schubert aged 16, drawn by Leopold KupelweiserMeanwhile, his genius was already beginning to show itself in his compositions. Antonio Salieri, a leading composer of the period, became aware of the talented young man and decided to train him in musical composition and music theory. Schubert's early essay in chamber music is noticeable, since we learn that at the time a regular quartet-party was established at his home "on Sundays and holidays," in which his two brothers played the violin, his father the cello and Franz himself the viola. It was the first germ of that amateur orchestra for which, in later years, many of his compositions were written. During the remainder of his stay at the Stadtkonvikt he wrote a good deal more chamber music, several songs, some miscellaneous pieces for the pianoforte and, among his more ambitious efforts, a Kyrie (D.31) and Salve Regina (D.27), an octet for wind instruments (D.72/72a) - said to commemorate the death of his mother, which took place in 1812 - a cantata (D.110), words and music, for his father's name-day in 1813, and the closing work of his school-life, his first symphony (D.82).
Teacher at his father's school
At the end of 1813 he left the Stadtkonvikt and entered his father's school as teacher of the lowest class. In the meantime, his father remarried, this time to Anna Kleyenboeck, the daughter of a silk dealer from the suburb Gumpendorf. For over two years the young man endured the drudgery of the work, which he performed with very indifferent success. There were, however, other interests to compensate. He received private lessons in composition from Salieri, who did more for Schubert’s training than any of his other teachers.
Supported by friends
As 1815 was the most prolific period of Schubert's life, 1816 saw the first real change in his fortunes. Somewhere about the turn of the year Spaun surprised him in the composition of Erlkönig (D.328, published as Op.1) — Goethe's poem propped among a heap of exercise books, and the boy at white-heat of inspiration "hurling" the notes on the music-paper. A few weeks later Franz von Schober, a student of good family and some means, who had heard some of Schubert's songs at Spaun's house, came to pay a visit to the composer and proposed to carry him off from school-life and give him freedom to practice his art in peace. The proposal was particularly opportune, for Schubert had just made an unsuccessful application for the post of Kapellmeister at Laibach (the German name for Ljubljana), and was feeling more acutely than ever the slavery of the classroom. His father's consent was readily given, and before the end of the spring he was installed as a guest in Schober's lodgings. For a time he attempted to increase the household resources by giving music lessons, but they were soon abandoned, and he devoted himself to composition. "I write all day," he said later to an inquiring visitor, "and when I have finished one piece I begin another."
All this time his circle of friends was steadily widening. Mayrhofer introduced him to Johann Michael Vogl, a famous baritone, who did him good service by performing his songs in the salons of Vienna; Anselm Hüttenbrenner and his brother Joseph ranged themselves among his most devoted admirers; Joseph von Gahy, an excellent pianist, played his sonatas and fantasias; the Sonnleithners, a burgher family whose eldest son had been at the Stadtkonvikt, gave him free access to their home, and organized in his honor musical parties which soon assumed the name of Schubertiaden. The material needs of life were supplied without much difficulty. No doubt Schubert was entirely penniless, for he had given up teaching, he could earn nothing by public performance, and, as yet, no publisher would take his music at a gift; but his friends came to his aid with true Bohemian generosity — one found him lodging, another found him appliances, they took their meals together and the man who had any money paid the score. Schubert was always the leader of the party, but more often than not, was penniless. Though he was known by half a dozen affectionate nicknames, the most characteristic was kann er 'was? ("Is he able?") or more colloquially, "Can he pay?" (for the food and drink), his usual question when a new acquaintance was introduced. Another nickname was "The Little Mushroom" as Schubert was only five feet, one and one-half inches tall (1.56 m), and tended to corpulence.
The compositions of 1820 are remarkable, and show a marked advance in development and maturity of style. The unfinished oratorio "Lazarus" (D.689) was begun in February; later followed, amid a number of smaller works, by the 23rd Psalm (D.706), the Gesang der Geister (D.705/714), the Quartettsatz in C minor (D.703), and the "Wanderer Fantasy" for piano (D.760). But of almost more biographical interest is the fact that in this year two of Schubert's operas appeared at the Kärntnerthor Theater, Die Zwillingsbrüder (D.647) on June 14, and Die Zauberharfe (D.644) on August 19. Hitherto his larger compositions (apart from Masses) had been restricted to the amateur orchestra at the Gundelhof, a society which grew out of the quartet-parties at his home. Now he began to assume a more prominent position and address a wider public. Still, however, publishers remained obstinately aloof, and it was not until his friend Vogl had sung Erlkönig at a concert (Feb. 8, 1821) that Anton Diabelli hesitatingly agreed to print some of his works on commission. The first seven opus numbers (all songs) appeared on these terms; then the commission ceased, and he began to receive the meagre pittances which were all that the great publishing houses ever accorded to him. Much has been written about the neglect from which he suffered during his lifetime. It was not the fault of his friends, it was only indirectly the fault of the Viennese public; the persons most to blame were the cautious intermediaries who stinted and hindered him from publication.
The production of his two dramatic pieces turned Schubert's attention more firmly than ever in the direction of the stage; and towards the end of 1821 he set himself on a course which for nearly three years brought him continuous mortification and disappointment. Alfonso und Estrella was refused, and so was Fierabras (D.796); Die Verschworenen (D.787) was prohibited by the censor (apparently on the ground of its title); Rosamunde (D.797) was withdrawn after two nights, owing to the poor quality of its libretto. Of these works the two former are written on a scale which would make their performances exceedingly difficult (Fierabras, for instance, contains over 1,000 pages of manuscript score), but Die Verschworenen is a bright attractive comedy, and Rosamunde contains some of the most charming music that Schubert ever composed. In 1822 he made the acquaintance both of Weber and of Beethoven, but little came of it in either case, though Beethoven cordially acknowledged his genius, the quote attributed to Beethoven being: "Truly, the spark of divine genius resides in this Schubert!" Schober was away from Vienna; new friends appeared of a less desirable character; on the whole these were the darkest years of his life.
In 1994 musicologist Rita Steblin discovered Schubert's brother Karl's marriage petition on the attic floor of the Lichtental church. The composer's own wish to marry Therese Grob was hindered by Metternich's harsh marriage consent law of 1815, as Schubert's heart-rending cry in his diary of September 1816 makes clear.
Last years and masterworks
In 1823 appeared Schubert's first song cycle, Die schöne Müllerin (D.795), after poems by Wilhelm Müller. This work, together with the later cycle "Winterreise" (D.911; also written to texts of Müller) is widely considered one of the pinnacles of Schubert's work and of the German Lied in general. The piece "Du bist die Ruh" ("My sweet repose") was also composed during this year.
In the spring of 1824 he wrote the Octet in F (D.803), "A Sketch for a Grand Symphony"; and in the summer went back to Želiezovce, when he became attracted by Hungarian idiom, and wrote the Divertissement a l'Hongroise (D.818) and the String Quartet in A minor (D.804). He held a hopeless passion for his pupil Countess Karoline Eszterházy; but whatever may be said about this romance, its details are not presently known.
Despite his preoccupation with the stage and later with his official duties, he found time during these years for a good deal of miscellaneous composition. The Mass in A flat (D.678) was completed and the "Unfinished Symphony" (Symphony No. 8 in B minor, D.759) begun in 1822. The question of why the symphony was "unfinished" has been debated endlessly and is still unresolved. To 1824, beside the works mentioned above, belong the variations for flute and piano on Trockne Blumen, from the cycle Die schöne Müllerin. There is also a sonata for piano and arpeggione (D.821). This music is nowadays usually played by either cello or viola and piano, although a number of other arrangements have been made.
The mishaps of the recent years were compensated by the prosperity and happiness of 1825. Publication had been moving more rapidly; the stress of poverty was for a time lightened; in the summer there was a pleasant holiday in Upper Austria, where Schubert was welcomed with enthusiasm. It was during this tour that he produced his "Songs from Sir Walter Scott". This cycle contains his famous and beloved Ellens dritter Gesang (D.839). This is today more popularly, though mistakenly, referred to as "Schubert's Ave Maria"; while he had set it to Adam Storck's German translation of Scott's hymn from The Lady of the Lake that happens to open with the greeting Ave Maria and also has it for its refrain, subsequently the entire Scott/Storck text in Schubert's song came to be substituted with the complete Latin text of the traditional Ave Maria prayer; and it is in this adaptation that this song of Schubert's is commonly sung today. During this time he also wrote the Piano Sonata in A minor (D.845, Op. 42) and the Symphony No. 9 (D.944), which is believed to have been completed the following year, in 1826.
From 1826 to 1828 Schubert resided continuously in Vienna, except for a brief visit to Graz in 1827. The history of his life during these three years is little more than a record of his compositions. The only events worth notice are that in 1826 he dedicated a symphony to the Gesellschaft der Musikfreunde and received an honorarium in return. In the spring of 1828 he gave, for the first and only time in his career, a public concert of his own works which was very well received. But the compositions themselves are a sufficient biography. The String Quartet in D minor (D.810), with the variations on Death and the Maiden, was written during the winter of 1825-1826, and first played on January 25, 1826. Later in the year came the String Quartet in G major, the "Rondeau brilliant" for piano and violin (D.895, Op.70), and the Piano Sonata in G (D.894, Op.78) (first published under the title "Fantasia in G"). To these should be added the three Shakespearian songs, of which "Hark! Hark! the Lark" (D.889) and "Who is Sylvia?" (D.891) were allegedly written on the same day, the former at a tavern where he broke his afternoon's walk, the latter on his return to his lodging in the evening.
In 1827 Schubert wrote the song cycle Winterreise (D.911), a colossal peak of the art of art-song, the Fantasia for piano and violin in C (D.934), and the two piano trios (B flat, D.898; and E flat, D.929): in 1828 the Song of Miriam, the Mass in E-flat (D.950), the Tantum Ergo (D.962) in the same key, the String Quintet in C (D.956), the second Benedictus to the Mass in C, the last three piano sonatas, and the collection of songs published posthumously under the fanciful name of Schwanengesang ("Swan-song", D.957), which whilst not a true song cycle, retains a unity of style amongst the individual songs, touching unwonted depths of tragedy and the morbidly supernatural. Six of these are to words by Heinrich Heine, whose Buch der Lieder appeared in the autumn. The Symphony No. 9 (D.944) is dated 1828, and many modern Schubert scholars (including Brian Newbould) believe that this symphony, written in 1825-6, was revised for performance in 1828 (a fairly unusual practice for Schubert, for whom publication, let alone performance, was rarely contemplated for many of his larger-scale works during his lifetime). In the last weeks of his life he began to sketch three movements for a new Symphony in D (D.936A).
The works of his last two years reveal a composer increasingly meditating on the darker side of the human psyche and human relationships, and with a deeper sense of spiritual awareness and conception of the 'beyond', reaching extraordinary depths in several chillingly dark songs of this period, especially in the larger cycles, (the song Der Doppelgaenger reaching an extraordinary climax, conveying madness at the realization of rejection and imminent death, and yet able to touch repose and communion with the infinite in the almost timeless ebb and flow of the String Quintet). Schubert expressed the wish, were he to survive his final illness, to further develop his knowledge of harmony and counterpoint.
Schubert's grave in the Zentralfriedhof, Vienna.In the midst of this creative activity, his health deteriorated. He had battled syphilis since 1822. The final illness may have been typhoid fever, though other causes have been proposed; some of his final symptoms match those of mercury poisoning (mercury was a common treatment for syphilis in the early 19th century). At any rate, insufficient evidence remains to make a definitive diagnosis. His solace in his final illness was reading, and he had become a passionate fan of the writings of James Fenimore Cooper. He died aged 31 on Wednesday November 19, 1828 at the apartment of his brother Ferdinand in Vienna. At 3pm that afternoon "someone observed that he had ceased to breathe." By his own request, he was buried next to Beethoven, whom he had adored all his life, in the village cemetery of Währing. In 1888, both Schubert's and Beethoven's graves were moved to the Zentralfriedhof, where they can now be found next to those of Johann Strauss II and Johannes Brahms.
In 1872, a memorial to Franz Schubert was erected in Vienna's Stadtpark.
Souvenir souvenirs 20 ans an année années Villaz St-Pierre Suisse Switzerland Schweiz Svizzera Jean-Marie Annamarie Caroline Dévaud parcours bébé bébés bambin bambines bambina bambine enfant enfants enfance enfances adolescence famille familles familial familiaux mère père nono nona grand-mère grand-père chant chants chanteur chanteurs chœur chœurs orchestre piano cordes violon violons chanson chansons adolescent adolescents touchant touchants touchante touchantes émotion émotions célèbre célèbres mélodie mélodies connu connus connue connues mémorable mémorables inoubliable inoubliables berceuse berceuses nostalgie nostalgies nostalgique nostalgiques maman papa mamans papas anniversaire anniversaries célébration célébrations commemoration commemorations family families birthday 20 year years time times child children childhood childish baby babies daughter daughters girl girls parent parents mother mothers father fathers grand dad mum dads mums daddy daddies mummy mummies life birth naissance celebration bébé bambin gamin gamine enfance enfants enfant innocence pureté parent parents grands-parents papa maman progéniture progénitures famille family famiglia mamma nona nono Litany life birth