UR the Spokesperson campaign empowers teens to
WASHINGTON, DC / PRNewswire / - Car crashes are the number one killer of teens in the U.S. and The Advertising Council wants to put the brakes on this alarming situation. In partnership with a coalition of state Attorneys General and consumer protection agencies, SADD (Students Against Destructive Decisions) and AAA (American Automobile Association), the organization launched the UR the Spokesperson campaign today to save lives by reducing youth reckless driving.
National Highway Traffic Safety Administration (NHTSA) data show that, on average, more than 300,000 teens are injured in car crashes each year, nearly 8,000 are involved in fatal crashes and more than 3,500 are killed. NHTSA research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover.
With the message "Speak Up," the UR the Spokesperson campaign targets young adults between the ages of 15 and 21 and encourages them to be the spokesperson against reckless driving by empowering them to speak up when they are in the car with friends and don't feel safe. The campaign also seeks to increase awareness about the dangers of reckless driving and educate teens on how to be safe drivers by focusing on safe speeds, avoiding distractions, wearing seat belts, and the differences associated with driving SUVs. AAA will be assisting the Ad Council in these efforts nationwide through its clubs and SADD will be helping to spread the message by reaching out to its 350,000 student members.
"This is a vital campaign that will empower teens to speak up when they feel their safety is threatened," said General Thurbert Baker, Attorney General of Georgia. "Too often teens are worried about their reputation and that they won't be 'cool' if they speak up. But they need to because it could be a matter of life and death."
Research shows that teen drivers may be more likely to listen to their friends than to adults, which is why the UR the Spokesperson campaign is using a peer-to-peer approach. When it is a friend who speaks up, a young driver will listen because they don't want to damage the friendship or be labeled a bad driver.
"We want it to become not only socially acceptable, but socially expected for teens to speak up when they are riding with a friend and don't feel safe," said Peggy Conlon, President and CEO of the Ad Council. "We also want to educate them about the dangers and consequences of reckless driving by reminding them to drive safely, wear their seat belts and limit distractions."
The UR the Spokesperson campaign includes a series of public service advertisements (PSAs), a new Web site and a soon-to-be launched contest. Created pro bono by North Castle, a Stamford-based advertising agency that specializes in reaching teens, the PSAs feature a stereotypical, smarmy, over-the-top spokesperson who appears in the car to deliver safe driving tips. The ads conclude with the message "There is no spokesperson to prevent reckless driving. There's only you. Speak up." For more information on the campaign and to see the ads, please visit www.URtheSpokesperson****.
The Ad Council partners with the U.S. Department of Justice and National Center for Missing & Exploited Children to Prevent Online Sexual Exploitation
New PSA Campaign Educates Teenage Girls About Potential Dangers of Sharing and Posting Personal Information Online
The Ad Council together with The U.S. Department of Justice and National Center for Missing & Exploited Children NCMEC today announced a new phase of their Online Sexual Exploitation public service advertising PSA campaign designed to educate teenage girls about the potential dangers of posting and sharing personal information online.
Popular social networking sites such as MySpace, Facebook, and Sconex make it easier for teens to post and share personal information, pictures and videos, which may make them more vulnerable to online predators. Teenage girls are particularly at risk of online sexual exploitation a recent study by University of New Hampshire researchers for NCMEC found that of the approximately one in seven youth who received a sexual solicitation or approach over the Internet, 70 percent were girls.
The Internet is one of the greatest technological advances of our time, but it also makes it alarmingly easy for sexual predators to find and contact children, stated Attorney General Gonzales. As Attorney General and as a father, I am committed to protecting our children from pedophiles who troll the Internet for kids. The Think Before You Post campaign sends a strong reminder to children and their parents to be cautious when posting personal information online because anything you post, anyone can see: family, friends and even not so friendly people.
Another study conducted by Cox Communications shows that 61 percent of 13 to 17 year olds have a personal profile on sites such as MySpace, Friendster, or Xanga. In addition, the study found that half of these have posted pictures of themselves online and that one out of five teens reported that it is safe i.e. somewhat or very safe to share personal information on a public blog or networking site. Thirty seven percent of 13 to 17 year olds said theyre not very concerned or not at all concerned about someone using personal information theyve posted online in ways they havent approved.
We are very pleased to join with the U.S. Department of Justice and the Ad Council on the third year of our campaign entitled Think Before You Post, said Ernie Allen, president and CEO of NCMEC. This PSA campaign is targeted to reach teenage girls and deliver the vital message of not posting identity revealing information or photos of themselves online that could put them at risk for abduction or exploitation.
In another study conducted by the University of New Hampshires Crimes Against Children Research Center for NCMEC, of youth ages 10 to 17 who use the Internet regularly, 34 percent had posted their real names, telephone numbers or home address, and 45 percent had posted their real ages.
The PSA campaign, created pro bono by Merkley & Partners, includes TV, radio, magazine and Web advertising. The ads encourage girls to "think before you post" personal information that would leave them vulnerable to online predators. The PSAs seek to educate teens that the Internet is not a private place, rather its a public place and social networking profiles and blogs potentially release information that can be easily found by anyone, including ill intentioned people. All of the PSAs direct audiences to www.cybertipline**** to get tips to help prevent online sexual exploitation or to report an incident.
Previous work created for the campaign has focused on increasing awareness of parents and guardians about the prevalence of online sexual exploitation and on preventing girls from forming inappropriate online relationships with adult men in an effort to reduce their risk of sexual exploitation and abduction.
The new PSAs will be distributed to television and radio stations nationwide this week and can be viewed on the Ad Councils Web site at www.adcouncil****.
The popularity, easy accessibility and social acceptance of the Internet, particularly social networking sites, among teenagers can put them in a dangerous situation, said Peggy Conlon, President and CEO of the Ad Council. Its our hope that this campaign will educate teenage girls and their parents about the potential dangers of offering personal information on the Internet.
We are very pleased with our continuous partnership with the Ad Council, the National Center for Missing & Exploited Children and the U.S. Department of Justice, said Andy Hirsch, Executive Creative Director/Partner at Merkley & Partners. Online sexual exploitation is front page news and we're happy that we can continue to lend our services to help educate teens and their families about this potential danger.
Since launching in 2004, the Online Sexual Exploitation campaign has garnered over $150 million in donated media support and NCMEC has seen an increase in reports of online enticement of children for sexual acts. Tracking studies conducted by the Ad Council found that parents and guardians who saw the PSAs were significantly more likely than those who had not to have talked to their children within that past week about chatting online with people who they hadnt met in person 44 percent vs. 35 percent.
The U.S. Department of Justices Project Safe Childhood initiative is a joint effort of federal, state and local law enforcement, along with community leaders, designed to protect children from online exploitation and abuse. Led by the U.S. Attorneys Offices, Project Safe Childhood marshals federal, state and local resources to better locate, apprehend and prosecute individuals who exploit children via the Internet, as well as identify and rescue victims. For more information about Project Safe Childhood, please visit www.projectsafechildhood.gov.
The National Center for Missing & Exploited Children is a 501c3 nonprofit organization that works in cooperation with the U.S. Department of Justices Office of Juvenile Justice and Delinquency Prevention. NCMECs congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 419,400 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 125,200 missing child cases, resulting in the recovery of more than 107,600 children. For more information about NCMEC, call its toll free, 24 hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids****.
The Ad Council is a private, non profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil****.
The Advertising Council, in partnership with the American Institute of Certified Public Accountants (AICPA), announced today the release of a new public service advertisement (PSA) designed to teach Americans between the ages of 25 and 34 how to take control of their finances and make saving a part of their lifestyle.
Alarming evidence reported in a study* conducted by Harris Interactive and commissioned by AICPA, further shows the need for the financial literacy campaign. The research concludes that Americans, especially young adult Americans (ages 18-34), need to become better prepared for their current and future financial needs. According to the study, more than a third (38%) of young adult Americans are putting off life decisions such as buying a home, paying for medical insurance, continuing higher education, and even delaying marriage for financial reasons. More than half (54%) believe they can't afford to buy a home. One-quarter (25%) are considering a second or part-time job to cover current expenses.
New survey reveals that 95 percent of young adults believe that...
"What goes around comes around"
The Advertising Council, in partnership with the Federal Voting Assistance Program (FVAP), announced today the launch of new public service advertisements (PSAs) designed to increase civic engagement among 18-24 year olds. An extension of their ongoing campaign to encourage young adults to exercise their right to vote, the new PSAs urge young adults to become involved in their communities by voting, volunteering and becoming informed about current events. The ads promote youth civic engagement by focusing on the idea of "karma."
Paul Saleh of Sprint Nextel Named Public Company CFO of the Year Jorge Forgues of iDirect Technologies Named Private Company CFO of the Year
At a banquet of more than 850 financial professionals last night co-hosted by the Northern Virginia Technology Council and the Tech Council of Maryland with participation from the DC Tech Council, winners were announced for the 10th Annual Greater Washington Technology CFO Awards. These prestigious awards recognize chief financial officers for extraordinary achievement and excellence in promoting the development of the Greater Washington region's technology community.
THE ADVERTISING COUNCIL AND NEIGHBORWORKS AMERICA LAUNCH NATIONAL PSA CAMPAIGN ON FORECLOSURE PREVENTION
The Advertising Council, in partnership with Neighborworks America, announced today the launch of a national public service advertising (PSA) campaign designed to educate homeowners about where they can turn for help if they are at risk of foreclosure, which according to according to several housing industry estimates, are expected to exceed one million households in 2007.
Research released today by NeighborWorks America shows that homes that are not directly foreclosed upon can also be affected by foreclosure. Furthermore, homes that are close to those that were foreclosed upon lose nearly one percent of their value for each foreclosed property. Studies conducted by Freddie Mac show that roughly 50% of delinquent borrowers avoid contact with their lender hoping the problem will go away. If these homeowners could receive solid financial advice and help, tens of thousands of them could avoid foreclosure.
Department of Justice Unveils Ads at Annual Project Safe Neighborhoods Conference
The U.S. Department of Justice, in partnership with the Ad Council, announced today the launch of a new series of public service advertisements (PSAs) aimed at reducing gun crime in America. The PSAs are an extension of the Department of Justice's Project Safe Neighborhoods initiative. First launched in 2003, the campaign seeks to reduce violent crime by drawing attention to the negative effects gun crime has on the families of offenders.
The ads will be unveiled this afternoon at the Annual Project Safe Neighborhoods Conference in Atlanta.
Developed by the U.S. Department of Justice, Project Safe Neighborhoods (PSN) is a nationwide commitment designed to reduce gun crime in America. As in previous phases of the campaign, the new television, radio and outdoor PSAs seek to engage potential offenders by portraying the negative consequences gun crime has not only for those who commit it, but also for their families. The ads are available in both English and Spanish and have been localized for 60 markets nationwide.
Campaign features dynamic website that allows children to discover new ways to enjoy reading with literary and interactive games
The Advertising Council and the Library of Congress announced today the launch of a new series of public service advertisements (PSAs) developed to inspire young people to "explore new worlds" through reading and to promote literacy in all types of learning, including books, periodicals and cartoons.
The new PSAs, created pro bono by The Geppetto Group, Walt Disney Studios Home Entertainment and the Brigham Young University (BYU) Ad Lab, are based on classical fiction books The Wonderful Wizard of Oz, and the The Lion, the Witch and the Wardrobe, as well as stories of King Arthur and the Round Table. The Geppetto Group produced Oz, the original spot, and created the campaign tagline "Explore New Worlds," which encouraged the other two volunteer agencies to create inspirational endings from other classic works of fiction. The PSAs aim to inspire children in grades 4 to 6 to get more enjoyment out of reading and thereby inspire them to become lifelong learners.
The New Bedford City Council met Thursday night, the first time they've done so since the passing of Council President Leo R. Pimental. A moment of silence was observed, as well as a prayer before David Alves began the meeting.
New PSAs featuring Voiceover by Oscar Award Winner Tom Hanks to air during World Series
Major League Baseball Charities, in partnership with The Advertising Council, today launched a national public service advertising (PSA) campaign entitled "Welcome Back Veterans." The program is designed to raise awareness and encourage all Americans to provide support for veterans who served in Iraq and Afghanistan. The PSAs are the first phase of a new Ad Council partnership with MLB Charities. Featuring a voiceover by Oscar Award Winner Tom Hanks, the first of two television PSAs will debut on October 27, during Fox's telecast of Game Three of the World Series.
PSA program features teens documenting their struggles to stay in school and a new virtual community in which users can give friends a "boost" online
The Advertising Council and the U.S. Army joined today to launch a national public service advertising (PSA) campaign designed to encourage students to graduate high school. Created pro bono by JWT New York, the new "Boost" campaign is an extension of the Ad Council's and the U.S. Army's high school drop out prevention initiative, which launched in 2000. The new PSAs feature stories of real teens throughout the country documenting their struggles to stay in high school and urge audiences to provide support by giving them a "boost."
The Advertising Council, in partnership with the U.S. Department of Health and Human Services' (HHS) Administration for Children and Families (ACF) and the Collaboration to AdoptUsKids, announced today the launch of a comprehensive campaign designed to encourage Spanish-speaking families and individuals to consider adoption from the U.S. foster care system.
The new multi-media campaign includes Spanish television, radio, and print PSAs, and issues a national call-to-action for parents to adopt children by offering important, accurate information to the Hispanic community about the foster care system and the adoption process. The campaign emphasizes the message that families or individuals can achieve a sense of fulfillment by adopting a child through foster care. It also aims to significantly increase awareness of the need to provide loving, permanent families for children in the foster care system.