The Hawthorne Videoactive Report provides daily news, views and insights into the world of interactive video-based advertising. The Report covers television, the web, mobile, gaming and out-of-home initiatives. The Videoactive Report is produced by the Hawthorne Direct advertising agency with offices in Fairfield, IA and Los Angeles. Hawthorne Direct specializes in direct response advertising: Long Form TV, Short Form TV, Digital, Mail and Print. See www.hawthornedirect.com.
How to use stories to get money... how to get INSTANT positioning even though you're a newbie... and why I HATE being manipulated.
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Egos are fear-based and usually associated with insecurity. If an ego feels threatened by you, they'll shutdown to any ideas you may have. If approached by a big ego, use persuasion to be the unifier. Soothe the ego by letting them know that their job is harder than yours, you're there to help, and you're on their side. Also you want to check your ego at the door so that you can evaluate and manage the other egos, by doing so it will make you the most effective person in the room.
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Most Internet marketers know that most of their ideas come from direct marketing. What people do not know is the amount of things we learned from direct marketing and how it impacts our day to day lives as online marketers. Not enough people nowadays study the marketers that came before us. I believe this is a mistake and one I hope to remedy.
- Sales letters: One of the best skills direct marketers had that we can learn from is the ability to write effective sales letters. This translates into the ability to write effective sales emails. We can apply a lot of the same principles to email writing. Almost all the same ideas of print persuasion apply to email writing also.
- Subject lines: It is not enough to write a persuasive email if you can not get people to open your emails. We can again learn a lot from direct marketing here. They did not use subject lines but they did have to get customers to not throw away their envelopes which are the equivalent of the subject line in email. You have to word your subject lines to avoid two things.Reputation ManagementSearch Engine Marketing firmInternet BrandingContent Syndication