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About Scientific Advertising by Claude Hopkins Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest. A classic in the world of advertising books, Claude C. Hopkins explains the process to get (and measure) results from your advertising. Proven advertising methods backed up with evidence Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not guesswork. Use his techniques to write adverts which sell with certainty. Learn the purpose of advertising and how to use it effectively Hopkins clearly shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results in a measurable and cost effective way. A must read if you are in business, sales or advertising. Hopkins shows what makes us buy and how to market successfully. Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.-David Ogilvy This edition also includes examples of adverts produced by Claude Hopkins through his career.
4 Feb 2018
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