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Enjoy the World Cup games while drinking a World Cup cocktail - Anthony's tribute to the international soccer tournament! Anthony and Rachel will show you how to make this uniquely American rendition of the famous English Pimm's Cup.
Your mission, should you choose to accept it, is to visit The Margarita King website to investigate why it has become the only gold winning margarita on the planet 3 years in a row. The fate of The Margarita King drinking world depends on your success. www.themargaritaking****
Hear Rusty Areias command the podium with passion. His support was heartfelt. Special guests Biba Caggiano and Kurt Spataro lend their kind words for a man who has made quite an impact on the food and drink world. Kurt said it best, "This is a man who knows food and wine in his bones." Awesome.
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BY JENNIFER MECKLES
ANCHOR JENNIFER MECKLES
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If the soft drink world was a baseball team -- Pepsi Co. just got bumped DOWN in the batting lineup. After years at a comfortable # 2 -- just behind Coke -- Pepsi has lost its place to... Diet Coke.
In 2010, Pepsi sales fell 4.8% allowing Diet Coke to not only catch up -- but pass up. The diet drink sold 927 million cases last year -- way more than the 892 million cases Pepsi sold. (Video: Clipsyndicate)
So what went wrong with Pepsi? A Wall Street Journal writer says -- all fingers point to a failed marketing campaign.
“One of the main reasons seems to be -- that Coke has really ramped up its traditional TV marketing in the last year or two. Diet Coke has been advertised in the Academy Awards. And Pepsi tried a different tack. Last year it put a lot of effort into a charitable giving program - online charitable giving program called the Pepsi Refresh Project. And it was really popular, it got a lot of attention, but it didn’t do a lot for Pepsi sales.”
… And neither did another tactic, according to a SmartMoney reporter -- who says Pepsi tried to piggy-back off President Obama’s campaign, but with little success.
“... the company capitalized on its patriotic red-white-and-blue logo with advertisements in bus stops and subway stations using the word ‘Hope,’ synonymous with Obama’s presidential campaign... PepsiCo wanted to be relevant and catch the new cultural wave of youthful hope, but its popularity appears to have taken a hit along with President Obama’s approval ratings.”
So has Pepsi... gone flat? David Silver of Wall Street Strategies tells CNBC -- not quite. Remember -- Pepsi Co. does own a few other big money products.
DAVID SILVER: “Pepsi and Diet Pepsi both showed relatively weak declines in volume. They both lost market share. But Mountain Dew and Diet Mountain Dew were also climbing up the charts... They’re able to offset the weakness of Pepsi with Diet Pepsi -- with all of their beverages with what they can do with Fritos, and Lays and Quakers around the world.
ERIN BURNETT: They’ve got Gatorade, Tropicana, brands like that.”
And The Columbus Dispatch looks forward, focusing on Pepsi’s plan to refresh.
“Pepsi is ponying up more than $60 million to sponsor Simon Cowell's U.S. version of X Factor, a talent show to premiere in the fall on Fox. [Pepsi CEO Massimo d'Amore] predicted... that the company would make a splash with X Factor and re-claim its legacy as the soft drink drenched in pop culture.”
Finally, CBC explains -- the rise of Diet Coke... shows a rising drink trend:
“... the ascent of Diet Coke to the second slot speaks volumes about the growing appeal of diet-branded products in general. Ten years ago, only two of the top 10 most popular sodas were diets. Now four are on the list: Diet Coke, Diet Pepsi, Diet Mountain Dew and Diet Dr Pepper.”
So -- we gotta ask -- Pepsi.. or Coke?
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