TISSOT TO REWARD THE TOP 10 NASCAR NEXTEL CUP SERIES DRIVERS WITH NEW T-TOUCH NASCAR WATCHES IN NEW YORK
Tissot Provides Official Timekeeping for Victory Lap and Champions Week
WEEHAWKEN, N.J. (November 28, 2006) - Swiss watch brand Tissot, the Official Timekeeper and Watch for the sport of NASCARÂ®, will bring its sponsorship of NASCAR's Victory Lap to life on Wednesday, November 29th, centered in New York City's Times Square by rewarding the top 10 NASCAR NEXTEL Cup Series drivers each with a new T-Touch NASCAR Special Edition watch. Jimmie Johnson, the NEXTEL Cup Series champion, will also receive a limited edition Tissot Heritage 150th Anniversary watch. The presentation will be held at ESPN Zone as one of the highlights of the morning. Tens of thousands of fans are expected to attend the event location in the heart of midtown Manhattan.
"We are excited to be timing victories for NASCAR and its fans in New York City during Champions Week," stated Olivier Cosandier, U.S. Brand Manager, Tissot Swiss Watches. "The top 10 NASCAR NEXTEL Cup Series drivers and their teams embody precision, performance and dependability, all characteristics that parallel Tissot's heritage and DNA. We congratulate and wish them all the best of luck for a successful 2007 season."
The new T-Touch NASCAR Special Edition provides fans with a timepiece that boasts innovative and proprietary technology. In addition to time and date, the T-Touch offers six touch-screen (tactile) functions, including: compass, temperature, chronograph, alarm, altimeter and barometer (meteo). The Gents Special Edition comes with a Swiss quartz movement, polished titanium case, scratch-resistant sapphire crystal, carbon dial, yellow rubber strap and engraved NASCAR logo on the case back. The ladies version boasts a white mother-of-pearl dial, yellow leather strap and engraved NASCAR logo on the case back. Retail price is $795 each.
Other elements of Tissot's campaign include sponsorship of the NASCAR Victory Lap morning for media and VIP guests at ESPN Zone. Tissot will also air its NASCAR "Timing Your Victories" commercial on the ABC-television jumbo-tron throughout the day. Branded timekeeping scoring clocks will be placed at strategic high-traffic pit stop points around midtown Manhattan for all of Champions Week. Tissot will unveil a large billboard in Times Square featuring the new T-Touch NASCAR watch that the top 10 drivers will receive and will support the new product with 200 NY Transit buses that will showcase the new T-Touch NASCAR watch as well as advertisements in the New York Post and RaceWatch Magazine.
Tissot will run a three-week promotion in conjunction with the brand's exhibit at Tourneau Time Machine in midtown Manhattan, known as "the world's largest watch store". A street team will be positioned outside of Tourneau driving consumers to the exhibit that will feature a life-size Tissot/NASCAR NEXTEL Cup Series and Sprint-branded stock-car, Tissot start/finish line images from various race tracks that the brand has deals with, along with featuring new watches, and other NASCAR-sponsor items. Prizes available include: stickers, tee-shirts, hats, 2007 race tickets and Tissot watches.
The promotion will run from November 29th - December 15th, at Tourneau Time Machine, 12 East 57th Street, in Manhattan. Synergy Events, an Ocean, New Jersey-based sports marketing and events agency, has been retained by Tissot for this project. Synergy also works with NASCAR on the Victory Lap and Champions Week activation.