Direct Response Television (DRTV) is a medium that can show products actually in use. DRTV combines the power of television with the precision of direct marketing techniques.
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Aqua Globes Direct Response TV Commercial
Fred Vanore Executive Producer
Blue Moon Studios
Direct Response Commercial Production Co.
This is a 2-minute infomercial using the talents of sound fx guru Michael Winslow from the Police Academy movies. The product is a voice recording, motion detection device that plays back your recorded message when someone steps in front of it. Mr. Winslow provides the sound fx.
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Beer Focus Throws Up Barriers For User Generated Video Contest; Springwise Lauds RealPeopleRealStuff; TiVo To Help DRTV Advertisers; Wizzard Media Distributes One Billion Podcasts In 2007.
Olympic Committee Allows NBC To Split Screen Between Events And Advertising; Over Half Of DVR Viewers Watch Ads; Sunday Night Football Hires Jacked Inc. To Design Play Action Dual Screen Service; Someday All Advertising Will Be DRTV.
Emotiv Systems Neuro Headsets May Someday Lead To Think-To-Buy Platforms; Immersive 360 Degree Surfing Videos Energize Red Bull Website; Old TV Shows Provide New Homes For Advertising Online; DRTV Short Form Billings Set A New Record.
Wizzard Media Signs Content And Ad Agreement With YouTube; Automated Ad Networks Create Awkward Ad Placements; Online Evangelists Co-Opt DRTV Staples; SpotRunner’s Customized Political Ad Site Invites Cynicism.
Campaigns (Not) Only a Mother Could Love, DRTV Finds A New Screen, LinkedIn Adds Recruiting Tool With Company-Tracking Feature, Google Sees a New Role for YouTube: An Outlet for Live Sports
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Video Within Emails Increases Open And Conversion Rates; Flying J Truck Stops Rile TV Stations With Advertising Targeting Hardware; Nonprofit Organizations Love Direct Response Television; Vibrant Media Launches In-Text Advertising Platform.