10 Top tips to encourage children to eat more vegetables- Weight Loss Tablets
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The Department of Commerce's United States Patent and Trademark Office (USPTO) and the National Inventors Hall of Fame Foundation (NIHFF) joined The Advertising Council today to launch a series of national public service advertisements (PSAs) designed to inspire a new generation of children in innovation. The new television, radio, outdoor and Web ads are the second series of the PSA campaign, which aims to make inventing a part of American children's lives.
For generations, the United States has been a global leader in technology and innovation. While the country represents only 5 percent of the world's population, it accounts for nearly one-third of the world's science and engineering researchers and 40 percent of all research and development, according to the Council on Competitiveness. However, with increased economic competition globally, it's widely understood that the United States must take steps now to maintain its leadership. In particular, America must ensure we inspire future generations of innovators.
To view more Multimedia News Release go to, *******www.prnewswire****/mnr/adcouncil/34089/
Esther Naalden, founder of Heppi, introduces her first educational game Bo's Bedtime Story. Bo's Bedtime Story is a fun and educational story-game that helps children 2-6 years old develop good bedtime habits. Children will help Bo the Giraffe, the playful main character, with his bedtime routine. The game is divided into 10 consecutive and interactive scenes reenforcing positive bedtime habits, making it easier for parents to do the same.
Just Ask Baby's I Do channel gives you a unique child’s eye view of what children do and why they do it, including first steps and walking.
www.Justaskbaby**** Distributed by Tubemogul.
The Just Ask Baby I Think channel gives you a unique insight into your child’s inner thoughts and learning experiences surrounding voice recognition.
www.Justaskbaby**** Distributed by Tubemogul.
According to a recent Pew Hispanic Center study, many Hispanic youth are not pursuing a college degree as a result of their parents not understanding the steps they can take to help their children prepare for and apply to college. In an effort to raise awareness among Hispanic parents about the critically important role they play in encouraging their children to go to college, The Advertising Council, in partnership with the Hispanic Scholarship Fund, launched today a national multimedia public service advertising campaign to confront this issue.
To view Multimedia News Release, go to *******multivu.prnewswire****/mnr/adcouncil/43593/
The Nature Explore Club from The Arbor Day Foundation encourages children to go outside and interact and play. The club brings children closer to nature and closer to you. This is The Arbor Day Foundation's official and current public service announcement.
U.S. Department of Health & Human Services Partners with Ad Council and DreamWorks to Combat Childhood Obesity
PSAs featuring Shrek characters urge kids to "Be a Player. Get up and play an hour a day."
WASHINGTON, D.C., February 1, 2007 / PRNewswire / â The U.S. Department of Health and Human Services (HHS) and the Ad Council joined with DreamWorks Animation SKG today to launch a new series of public service advertisements (PSAs) designed to help address childhood obesity. Featuring characters from the movie Shrek, the PSAs are an extension of HHS' ongoing "Small Step" Childhood Obesity Prevention campaign, which encourages children and families to lead healthy lifestyles. HHS Secretary Mike Leavitt unveiled the ads at a press conference in Washington, D.C. this morning.
The new PSAs, using the slogan "Be a Player: Get up and play an hour a day," urge all children to engage in physical activity. The PSAs will complement the current "Can your food do that?" PSAs which promote the benefits of eating healthy foods. Created pro bono by ad agency GSD&M, the ads include television, outdoor ads and web banners, which direct children and families to visit HHS's newly redesigned website, www.HealthierUS.gov, for suggestions on a healthier lifestyle. The Cannery, a west coast online development firm, created the new homepage, along with a kid's website at www.smallstep.gov, which includes games and activities to support the new PSAs.
"We are pleased to collaborate with DreamWorks Animation SKG to address childhood obesity and possibly thwart the onset of chronic disease," said HHS Secretary Mike Leavitt. "I hope to find innovative ways to work as partners with many other companies in creating a culture of wellness. I am a strong supporter of the President's HealthierUS initiative and encourage all Americans to be physically active every day; eat a nutritious diet; get their preventive screenings; and make healthy choices."
According to HHS' Centers for Disease Control and Prevention, the percentage of young people who are overweight has more than tripled since 1980. More than 10 million school age children in Americaâ18 percent are considered overweight. In addition to the psychological and social issues of stigmatization, overweight children are at far greater risk of growing into adults who have cardiovascular disease, Type 2 diabetes, and other chronic diseases that may reduce the length and quality of their lives.
During the event, Secretary Leavitt announced campaign support from member companies of the Ad Council's Coalition for Healthy Children. The Coalition was initiated in 2005 to help combat childhood obesity by developing consistent, research-based messaging for marketers, media, government agencies, non-profits, academics and the private sector. The Robert Wood Johnson Foundation provided support for the Ad Council's research and development of these health messages, which will ultimately be disseminated to the public by Coalition member organizations such as PepsiCo, General Mills, Kraft Foods, Kellogg, Coca-Cola, SUBWAY, McDonald's, American Heart Association, Girls Scouts of the USA, Shaping America's Health, Nickelodeon, Cartoon Network and Univision Communications.
During 2007 and 2008, the Coalition will provide messaging and creative material for its members to utilize in their own communications, including an online presence across major marketers, non-profits and government agency websites, in-store and on-pack promotions sponsored by advertisers and significant media commitments. These materials will support the work of HHS and extend the "Be a Player" message, some of which will reach consumers in the first quarter of 2007. Further details regarding Coalition member support can be found in the accompanying quotes from organization spokespersons.
"Despite all of the emphasis focused on childhood obesity in our country during the last several years, many children and families are still not making the necessary changes to lead healthy lifestyles," said Ad Council President and CEO Peggy Conlon. "We are delighted to continue our partnership with HHS with this new series of PSAs that are both motivating and entertaining for children. I am confident that this work, combined with the wonderful efforts of our Coalition, will have a significant impact on this epidemic."
Using the Ad Council's model, all of the PSAs will run and air in advertising time and space that is donated by the media. Several media companies have made commitments to donate time and space to support the PSAs. These media companies include Nickelodeon, Outdoor Advertising Association of America, Turner Broadcasting System, Univision Communications, Discovery Communications, Azteca America, Comcast Spotlight and Cox Communications.
"DreamWorks Animation is pleased to support HHS and the Ad Council on this important initiative," said company chairman Roger Enrico. "We can think of nothing more important than the well-being of our children. It's a delight for us to be able to share Shrek, Donkey and other great movie characters to help encourage kids to play and be active."
"We were honored to be asked to help with this campaign with some new partners and DreamWorks," added Roy Spence, president and founder of GSD&M. "Using Shrek and all the wonderful characters in this creative collaboration was the perfect way to show children why it's important to get out and play."
In addition to the new Shrek creative, the Ad Council and HHS are continuing their Small Step Obesity Prevention PSAs with new work (television, radio, outdoor, Web) expected to launch in April 2007. In an effort to further the reach of these ads and generate excitement among youth, HHS will partner with YouTube for an online video contest beginning in Spring 2007 that will encourage participants to submit videos based on the Small Step content.
The Obesity Prevention campaign launched in March 2004, targeting adults, and focuses on the power of small steps taken regularly. The campaign expanded its target to children in the fall of 2005 and currently aims to encourage all children and families to lead healthy lifestyles. Since the campaign launch, the PSAs have received more than $270 million in total donated media support. Additionally, the campaign website, www.smallstep.gov, attracted an average of 190,000 visits per month during 2006.
For more information about the Childhood Obesity Prevention campaign, and to learn how kids and adults can lead a healthier lifestyle, log onto www.HealthierUS.gov.
Children Invited To Submit Drawings To Be Included In Murals Overseen
By One of America's Most Famous Muralist
Walls all over the country will be brighter now, thanks to a unique corporate/community partnership that encourages children to express their imaginations. Children are being invited to submit their original drawings for a chance to have their artwork be incorporated into a collaborative mural.
The winning drawings will be included in murals overseen by Xavier Cortada, one of the leading Latino muralists in the country. The drawings will be selected by a panel of area judges, who will be looking for visions of education, meal occasions and health & nutrition.
The murals that will result from these drawings will be unveiled in prominent locations of Los Angeles, Houston and Miami, and will be featured in the fall issue of Que Rica Vida. For more information visit www.quericavida****.
Produced for General Mills
U.S. Commerce Secretary Carlos M. Gutierrez Unveils National Campaign to Inspire Invention in Children
The Advertising Council joined with the Department of Commerces United States Patent and Trademark Office USPTO and the National Inventors Hall of Fame Foundation NIHFF today to launch a national, multimedia public service advertising PSA campaign to engage a new generation of children in innovation. The campaign seeks to make inventing and developing new ideas part of American childrens lives.
U.S. Secretary of Commerce Carlos M. Gutierrez unveiled the campaign at the National Press Club.
For generations, the United States has been a recognized global leader in technology and innovation. While the country represents only 5 percent of the world's population, it accounts for nearly one third of the worlds science and engineering researchers and 40 percent of all research and development, according to the Council on Competitiveness. However, with increased economic competition globally, its widely recognized that the United States must take steps now to maintain its leadership. In particular, America must ensure we inspire future generations of innovators.
The new Inspiring Invention campaign, created in conjunction with ad agency Publicis & Hal Riney in San Francisco, aims to inspire children specifically the tweens, ages 8 to 11 to recognize how their imaginations can lead to the technological advances of the future. The campaign communicates that there is a role for every kind of unique curiosity and imaginative idea as it relates to invention. Ultimately, the goal is to motivate children to pursue inventing and innovating as part of their educations and, later, in their careers.
Secretary Gutierrez said, In an innovation driven economy, the key to our future success and competitiveness lies in making sure we are sharing Americas culture of innovation with our young people. In doing so, we will prepare them to compete more effectively in the global marketplace and ensure that the United States maintains our global economic leadership.
Under Secretary of Commerce for Intellectual Property and Director of the USPTO Jon Dudas added, We see the Inspiring Invention campaign as a wonderful opportunity to show kids how fun and rewarding it can be to create. We hope that children who watch these ads will want to become more inventive; explore math, science and other creative fields; and then share their new ideas to continue Americas legacy of innovation.
Developed with extensive research with inventors and children, the campaign includes new television, radio, outdoor and Web advertising that feature ordinary children creating inventions to solve everyday problems. The PSAs communicate to children that anything is possible and encourage them to keep thinking. The ads direct audiences to visit a new comprehensive website, www.InventNow****, to explore and discover their own innate inventiveness and curiosity. Designed by VPI Visual Perspectives Internet, the site features interactive games and allows children to explore their inventive interests in space, sports, design and entertainment.
Research conducted for our new campaign found that children are naturally curious and inventive, but they do not realize the impact of their creativity, according to Peggy Conlon, President & CEO of the Ad Council. We are proud to join with the United States Patent and Trademark Office and the National Inventors Hall of Fame Foundation on this wonderful effort to help children see that there are no limits to their creativity and imagination and that they can have a role in the technological advances of our future if they just keep thinking.
The Inspiring Invention campaign is one of several educational initiatives in which the National Inventors Hall of Fame Foundation and the United States Patent and Trademark Office partner to encourage children to think inventively. Among these initiatives are the National Inventors Hall of Fames Camp Invention and Club Invention programs, which are supported by the USPTO. Camp Invention, now in its 17th year, is a summer day camp that fosters creativity and inventive thinking skills that allow children to learn through hands on activities, subject immersion and discovery. In 2007, more than 60,000 students will attend Camp Invention in 47 states. Club Invention is an after school program directed by the Hall of Fame that extends scientific inquiry based education to after school sites.
National Inventors Hall of Fame Inductee and inventor of the modern microphone Dr. James West said, This campaign relates directly to our mission of inspiring invention and creativity. Its a prime opportunity for us to capture the attention of children and share with them the wonders of science and technology, inspiring them enough to become involved in life ong endeavors in these fields. Our future, and theirs, will be much richer because of it.
We are honored to have been chosen to create a campaign with the important objective of engaging a generation of kids to make innovation and creativity an integral part of their lives, said Karen Francis, CEO at Publicis & Hal Riney. The work shows real kids creating and building incredibly innovative solutions to their problems. We hope that this campaign will help kids realize that they have the power and imagination to invent something totally new.
The PSAs are being distributed to 28,000 media stations nationwide this week. Per the Ad Councils donated media model, all of the new PSAs will air and run in advertising time and space donated by the media.
ASHA's Kid-Friendly Cartoon Characters Release "Turn Down the Volume" for Better Hearing and Speech Month
The Buds, two kid-friendly cartoon characters created by the American Speech-Language-Hearing Association (ASHA) to promote safe usage of personal audio technology by the nation's young, released today Turn Down the Volume, a rap song with a safe listening message that encourages children to turn down the volume and invites the public to visit the Buds' Web site, www.listentoyourbuds****.
To download the Buds' song from their site, visitors can go to the home page of the Buds' site. Visitors will also find the lyrics to the song, which has the following refrain: Loud music can be dangerous/ so exercise your brain with us/ and sing this refrain with us/ TURN DOWN THE VOLUME.
Penchant is the symbol and spirit of our education company, Penchant Lama, Inc. We author books and create games and adventures that encourage children to discover who they are and fly toward their Big Dreams!