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Wednesday, June 25, 2008
HIRO Media Sees the Big Upside in Advertising into Downloaded Videos...Co-Founders Named Top Innovators by Variety
While the vast majority of online video advertising is inserted into streaming Flash videos viewed in a Web browser, this inevitably will change as more video will consumed via download.
Although paid downloads have become a big business, thanks largely to Apple's iTunes, advertiser-supported downloaded videos are only now beginning to emerge. Big hurdles exist: The biggest issue is how to change downloaded ads in a video which has been saved to a device. The other is how to track the usage of downloaded media which are shared with others.
HIRO Media, an Israeli-based start-up, has a solution for ad serving into downloaded media. I caught up with co-founder Ronny Golan in Los Angeles earlier this month. Ronny gives a compelling argument for the economics of downloaded media.
For an analysis of HIRO, check out this recent story by Scott Kirsner writing in Variety. Variety recently named Golan and his co-founder Ariel Napchi among the 10 most important innovators in digital media and entertainment.
-- Andy Plesser, Executive Producer
Hot Victoria Silvstedt and super sexy Hofit Golan talk about their hot outfits and beauty behind the scenes at Amfar on Celebrity Wire
Sexy Petra Nemcova, Glamorous Hofit Golan and the amazing Star jones dance together at the Prince Albert event in Cannes. You saw the exact Fab photo this week in US Weekly. Now here is the video from Celebrity Wire
Sexy Actress and multi talented hot producer Sally Golan does an exclusive interview at the Cannes Film Festival with Celebrity Wire
Trailer for the movie: HaKtuva (the Marriage Contract) by Menahem Golan (play by Ephraim Kishon).
Famous producer actor Oscar Gubernati talks about "The Third Wave" with interviewer Hofit Golan. There are some strange and funny interruptions in this video:) Produced and copyright by Celebrity Wire 2008
Hofit Golan is getting her makeup done and talking on the phone. This is an interesting view of Hofit Golan behind the scenes at Celebrity Wire. Produced and copyright Celebrity Wire 2008
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Model Hofit Golan talks to beauty experts and shows you how to do it on Celebrity Wire