(more info: www.ijump.tv) We're back for the summer with book reviews. The first one is Ben Young's The Best Ideas are Free, which you can find on Amazon or at www.thebestideasarefree****
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Social media is changing everything, including advertising. Today Marie talks with Jerry Beale, strategic and creative director at Radical Alice about:
* What's changing in advertising
* What marketers can do
* How to get started
* Why Radical Alice no longer has a MySpace page!
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( more info: *******ijump***.nz ) They're 17, and they produce a weekly video show. They're Ludwig Wendzich and Novia Ng, part of the team behind Second Draw Down, and this is our live interview with them at BarCamp Auckland. They have a lot of lessons for anyone interested in making online video.
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Continuing the conversation with video podcasters Ludwig and Novia. Plus a bit of facial hair.
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Throng is a social network for TV watchers, producers and broadcasters. It's been very successful in four countries, and it's run from NZ! We talk with Throng founder Regan Cunliffe about online community.
( more info: *******ijump.tv/ ) ... We talk with Regan Cunliffe of Throng***.nz about how they've changed the way people watch TV, their plans for social network integration, and the kind of content that works best.
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Should companies and PR firms pitch bloggers? Pursuit PR took part in a worldwide survey of bloggers and got the NZ side of the story. Simon Young interviews Stephen Knightly, director of Pursuit PR.
In our second holiday book review we look at Disrupting Class, a book that applies disruptive innovation to the classroom - and to the education system overall.
Happy New Year from us at iJump!
The most important factor in bringing about organisational change is a sense of urgency. In this book, John P Kotter shows you how to achieve that sense of urgency. Simon Young from iJump reviews this book, and ties it in with social media.
A Sense of Urgency, by John P Kotter, is published by Harvard Business Press.
*******ijump***.nz/ Key takeaways from Marketing Now Melbourne, from Jason Kemp (dialogcrm), Yvonne Adele (ideasculture), conference founder Siobhan Bulfin (siobhanbulfin), Gavin Heaton (servantofchaos), Jade Craven (jadecraven), Matt Granfield (mattgranfield), Laurel Papworth (silkcharm) ... make sure to watch all the way to the end!
(more info: www.ijump***.nz ) Will you ever trust my book reviews again? How to Read Books You Haven't Read has some surprising insights about information overload - very relevant to managing social media. Plus, Five Minds for the Future, and Outliers. And um.
(More info: *******ijump***.nz/ ) Julien Smith, coauthor of Trust Agents, was a keynote speaker at the recent Social Media Junction conference. Before the day started, I asked Julien what he would advise newcomers and experienced social mediators alike.
What is a community manager, and what do they do? Ponoko****'s John Lewis explains the role, tools and scope of a community manager's job.
Vodafone's new GM of internet and new media talks through how social networking is going mobile in 2009. Plus, your chance to win the book Tactical Transparency!