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Most platforms are equipped with compatible referral software. Whether you run your site on Shopify or WordPress, there is software that you can use with just a few clicks to set up a referral program. But it's not that simple to run a good marketing referral campaign. If it was that simple, it must have been effective for every ecommerce website that attempted to set up one. That's not the situation, though. It is therefore vital to look at brands that have succeeded in using it. You will learn about some of the top brands ' tactics in referral marketing in this paper. Why do you invest in marketing? Each business will have distinct particular objectives in mind, but nearly everyone is attempting to achieve more customers and persuade them to buy. In order to do this efficiently, you need to take advantage of all the most precious marketing resources and techniques, and the Internet tops that list in the modern world.