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New interactive campaign engages consumers in the fight against uncomfortable underwear Jockey International, Inc., launches a humorous new web site targeting a younger audience and drawing attention to the often taboo topic of uncomfortable underwear situations. StopSquirming**** showcases the comical and sometimes outrageous ways that men and women try to alleviate discomfort caused by ill-fitting underwear that shifts, bunches or rides up, while highlighting Jockey® undergarments as a solution that will put an end to squirming once and for all. StopSquirming**** features videos of common squirms caused by uncomfortable undies, such as the "Bus Change" squirm which involves burrowing your hands into your front pockets pretending to dig for change while fixing underwear that is bunching or creeping. Site visitors can upload videos of their own signature squirms, view funny squirm videos posted by other participants and vote on their favorite squirms. The launch of StopSquirming**** represents Jockey's first viral marketing campaign as the company seeks to generate buzz and build brand awareness with a new, younger consumer base. The campaign is part of a larger corporate initiative that includes marketing, branding and new product introductions designed to attract younger consumers to the brand.
21 Aug 2007
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Get Your Pants Off and Your Groove On! Jockey International, Inc., the iconic clothing manufacturer best known for products that are rarely seen in public, is issuing a challenge: May the Best UnderWarrior™ Win. Jockey's new, interactive Web site, JockeyUnderWars****™, encourages people to dance in their underwear for notoriety, fun, competition and even the chance to win some cash. "We're exploring new ways to let people express themselves and interact with the Jockey® brand in a fun, engaging way," said Tim Pitt, Jockey's Vice President, Global Marketing and Advertising. "Jockey is best known for its underwear, and JockeyUnderWars**** celebrates that, inviting people to have some fun, be themselves and, of course, dance in their underwear!"
6 Nov 2007
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my little cat mimi,how cute ,she wants to be a disco jockey!
19 Nov 2007
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Pig Farmer, Philosopher, Historian and all around swell fella James Frye talks lawn jockeys, pork sausage, bbq'd pigs feet and the problems with politics toady... live from Nicholasville, Ky.
20 Jun 2008
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Bob the Jockey discusses how he learned to juggle.
5 Jul 2008
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Radio Jockey Career and Job Opportunities
3 Sep 2008
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The Greatest Environmentally Friendly Race Ever Held In Our Fair Galaxy & You're Participation IS Paramount. "The 2008 Jolly Jockey Japer" is an equine wonder so come and watch what happened at this wonderfully ridiculous event or much better enrol for the next Jolly Jockey Japer competition, after all the world depends on it!
12 Jun 2009
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Spoof of horse racing. The 134th Running of the Jockeys. Comedy, joke, humor, satire, Preakness, Kentucky Derby.
6 Oct 2008
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America's Favorite Monkey Jockey, Bobo, has run into a snag in his bid for the Presidency.
19 Aug 2009
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My friend and I found this fun new game called Pocket Jockey. We decided to race against each other, and OMG it was so fun!!! You can get the game at their website www.pocketjockeyapp****
23 Dec 2008
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Bela jogada pela esquerda do time argentino do Jockey de Cordoba, em amistoso contra o Germania, do Rio de Janeiro. Local: Centro de Hóquei de Deodoro (Rio de Janeiro - RJ) Data: 29/11/2008
2 Dec 2008
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Lances do jogo entre as equipes de hóquei sobre grama Deodoro x Jockey de Cordoba, disputado no Rio de Janeiro.
11 Dec 2008
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