Tuesday, August 05, 2008
Going Deep on Video Viewing Metrics: Visible Measures Tracks Audience Engagement
When online video watchers pause, rewind, and play, Internet video measurement firm Visible Measures knows. The company has developed software that can be integrated with video players to measure not just video views, but audience engagement.
Once there are standard metrics for online video ads, publishers could "see bigger ad buys coming online," Visible Measures CEO Brian Shin says.
Most online ad dollars are currently spent on generating ad clicks, and most offline dollars are spent on brand awareness marketing like television commercials, according to Shin. To demonstrate the effectiveness of brand awareness online, Visible measures works with both publishers ad advertisers to distribute creative content across 40 video-sharing sites and measure the true reach of viral ad campaigns.
I interviewed Brian at the AlwaysOn conference last month.
--Kelsey Blodget, Associate Producer
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This video shows you how to measure for Horizontal Window Blinds. Lowest Price Blinds offers products and advice for all of your window covering needs on their website www.lowestpriceblinds**** and these helpful videos you may find on the internet.
In this video, Leslie Newport explains how to easily and effectively measure your jean waist size. For more videos and additional information, visit www.jjdenim****.
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Now that we know our Total Blender fits under the counter, we have no need for our tape measure, so we might as well just blend it.
Back pain relief expert Sam Visnic shows you how to measure anterior pelvic tilt and posterior pelvic tilt for assignment of back pain exercises.
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How To Measure Cooking Ingredients. For more information and printable recipes, please visit holidaykitchen.tv.
March 6, San Francisco – Merz Aesthetics, a division of Merz Pharmaceuticals USA, introduced The Merz Scales – the first standardized, comprehensive rating system that measures and helps educate physicians, researchers and patients on the skin’s aging process – at the American Academy of Dermatology’s (AAD) 67th annual meeting in San Francisco. Developed by a leading team of multidisciplinary experts, the Merz Scales address the need for standardization, validation, and consistency when evaluating changes in aging skin. While the scales do not diagnose or treat any particular conditions, they do facilitate education and communication between physicians and patients about the aging process.
With Nuscüp, an adjustable measuring cup and scoop, choosing a measurement is as easy as pushing or pulling a thumb slider. Features high quality construction, a magnet for convenient storage on the side of your fridge, and is dishwasher safe.
In the 2nd part of this 2 part series on measuring your social media efforts - successes and failures, Li Evans of Key Relevance & Search Marketing Gurus explains 3 more tips for tracking and gauging social media strategies. Complete with screen captures of tools, Li explains Retweeting, Bookmarking, Reviews and more!
Full video transcript at *******www.SearchMarketingGurus****
Lowe's home improvement expert, Mike Kraft, shows viewers how to measure and install window treatments and blinds for windows or doors. Discover hundreds of helpful Lowe's videos at *******www.YouTube****/Lowes and *******www.LowesCreativeIdeas****.
Learn about measurement. Just for elementary school. Others also can join.
Prashant Mehta, COO, Komli Media explains why ViziSense aims to build the industry with its Online Audience Measurement platform.