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A full day of unlocking the Paid Search arena of search engine marketing at the Sagerock Institute
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A video blog from the StormDawg**** marketing blog about Paid Search on Google.
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
Roth said the purpose of the new campaign was to re-engage users with Yahoo. The campaign put a new face on Yahoo and gave it a new slogan: “It’s You!” The tagline’s intention is to put a focus on users and show that Yahoo has something for everyone.
Since Yahoo is trying to re-engage its users, Roth saw the need to incorporate paid search techniques. Although people talk constantly about true value lying in branding and awareness, any time a person pays for something, he wants to know what he gets in return. As a result, Roth and his team had to essentially create a set of metrics to measure engagement in the context of their campaigns.
*******www.morefreevideos**** - What is paid search is answered in this short 2.5 minute video.
Enquisite founder Richard Zwicky took the time to sit down with WebmasterWorld chief executive Brett Tabke during the recent Search Engine Strategies (SES) conference in San Jose, California. Zwicky discussed what he feels makes his software as-a-service application suite essential to businesses, pointing out the importance of predictive modeling and the ability to look at past campaign performance. Zwicky also addressed how Enquisite provides a solution to large companies which he says until now have largely been unable to manage investments tied to search engine optimization (SEO) due to a lack of successful measurement capabilities.
Get more volume and cheaper clicks by testing domains in your ad creatives. This videos explains why and how.
In today's video, Charles Lumpkin tells how to get amazing click-through rates on Facebook ads. This in turn means rediculously cheap PPC prices.
In today's video, Charles Lumpkin shares his "Google and the Toilet Bowl Plumb Theory."
In this video, Charles Lumpkin talks about the advantages of advertising on Microsoft Bing vs Google for PPC.