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A Press Release is a shorter way of an enthralling news story written by a public relations professional and sent to targeted members of the media. The objective of a press release is to temper the interest of a journalist or publication houses. The press release should contain all the essential info (who? what? where? when? how? and most essentially why?) for the journalist to easily produce his or her own story.
What is needed is not execution but reform? Here are my tips and suggestions for doing it pressreleasetpsdotlivejournaldotcom
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