Christopher Lyons, Publisher, Package Design Magazine joins Inside Mac as special host interviewing Paul Fox, External Relations Director, Procter & Gamble live at GOA 2008 to share some insight on how they manage their brand protection strategies throughout their 300+ well known consumer brands. Paul explains technologies used to minimize the impact of global counterfeiting practices and ensure that quality products are delivered at retail outlets worldwide. For more information about packaging and brand protection topics visit: *******www.packagedesignmag****
P&G Professional®, the away-from-home division of Procter & Gamble, is helping hotels with two traditionally pressing issues during this year's summer travel season — hair and odor.
With many American families still planning a summer vacation despite economic concerns, many hotel owners are turning to Febreze® and Swiffer®, from P&G Professional, to provide the cleanliness that travelers are used to in their own homes.
"The first things I notice about a room are the size, the level of cleanliness, and the smell," said Kelby Carr, a feature travel writer and blogger. "Even if a hotel sends someone to clean up a problem area in my room, that first impression stays with me and I will continue to think about it."
Paul Dougherty, director of operations at the Westin® Hilton Head Resort and Spa, is familiar with the hair and odor challenges associated with summer break travel. His resort prides itself on being a family friendly destination and welcomes advances in hair and odor removal.
To view more Multimedia News Release go to, *******www.prnewswire****/mnr/swiffer/32816/
Martin Procter presents new works entitled Tinner's Coast and Stories in the Landscape 19th September - 2nd October. All works available for sale now and can be viewed on www.marinehouseatbeer****** Contact Marine House on 01297 625257
One in eight women will be diagnosed with breast cancer in her lifetime. Other than skin cancer, breast cancer is the most common type of cancer among women in the United States. Early detection of breast cancer is crucial. The 5-year survival rate of a stage one diagnosis is 98 percent. Stage two still has a very high 5-year survival rate of 88 percent.
Take charge of your health by performing routine breast self-exams and scheduling regular mammograms. Having trouble remembering how often you should do these? You're not alone, but there's an easy way to remember. As part of Procter & Gamble's (P&G) partnership with the National Breast Cancer Foundation Inc., the GIVE HOPE program seeks to educate women about breast cancer and the importance of early detection in hopes of saving lives. You can visit www.mypinkplan**** to learn more and use an interactive online tool to create a customized Early Detection Plan using e-mails, text messages, RSS feeds and calendars for clinical and self-exam reminders.
On Sunday Sept. 27, a special GIVE HOPE supplement will appear in newspapers across the country. For every coupon redeemed from that supplement, P&G will donate 2 cents to the National Breast Cancer Foundation. This uncapped donation will be solely based on the number of GIVE HOPE brandSAVER coupons redeemed.
Produced for Procter & Gamble
P&G is empowering consumers to help keep children in developing nations healthy through GIVE Health, a campaign under the company's Live, Learn and Thrive corporate cause. Through a coupon redemption program with P&G brandSAVER, Give Health invites consumers to help raise one million dollars to give the gift of health to children in need around the world through three charitable programs, including Pampers Maternal and Neonatal Tetanus Global Campaign, PUR Children's Safe Drinking Water Program and Always and Tampax Protecting Futures Program.
To view Multimedia News Release, go to *******www.prnewswire****/mnr/pg/36980/
U.K. Mobile Startup Blyk To Launch Ad-Supported Cell Service; Nickelodeon Interactive TV Show iCarly Is All About User-Generated Content; Procter & Gamble Mulls Sponsored Sketch Comedy TV Pilot; Hawthorne Videoactive Report Temporarily Scales Back.
TNS Media Says Online TV Viewing Has Doubled; IQZone Creates Mobile Classified Ad Platform; AOL And Google Find Web Surfers Trade Video Advertising Views For Free Content; Procter & Gamble Launches Sponsored Web Series Crescent Heights.
Largest Procter & Gamble brand in North America Kicks Off Multifaceted Campaign During Super Bowl XLII
Today, Tide aired an advertisement for the #1 instant stain remover, Tide to Go, during Super Bowl XLII, marking the detergent category leader's first foray into the Super Bowl and the first time for a Procter & Gamble brand since 2004. Tide to Go's 30-second spot, created by Saatchi & Saatchi of New York, provided a humorous look at the consequences of embarrassing stains, with a "talking stain" overshadowing a job candidate's interview. It was the national debut for the spot which received widespread industry recognition including a 2007 Cannes Silver Lion award. Tide to Go's Super Bowl spot served as the launching pad for a new digital campaign and microsite — www.mytalkingstain**** — where consumers are encouraged to create their own 'spoofs' of the Talking Stain spot. The winning consumer ad will air on Primetime television later this year.
Mr. Clean Offers Fabulous Cleaning Power to Freshen Second Hand Items at 21st Annual 630 Mile Yard Sale Stretching from Ohio to Alabama.
August 6, 2008 – As official cleaner of the 2008 World’s Longest Yard Sale, Procter & Gamble’s Mr. Clean brand is taking on tough messes beyond kitchen counters, oven tops and bathroom sinks—for over 630 miles. Armed with cleaning power to transform second hand items bought or sold by millions along the route, Mr. Clean will be providing a valuable service at the Yard Sale.
On August 8th and 9th, Mr. Clean Cleaning Booths will be situated in Clarkrange, TN and Covington, KY staffed with crews ready to scrub and clean items brought by local residents for sale and purchase. The Cleaning Crews will be using tough, strong Mr. Clean products—Magic Eraser, Power Multi-surface Wipes and All Purpose Cleaner—now available with the fresh scent of Febreze.
Khurram Hamid, Global Head Mobile Innovation Procter & Gamble at Marketing 2.0
Do you remember your first time? That is, the first time you fell in love with the scent of Gain. Valentine's Day is near, love is in the air and it's the perfect time to reflect on the moment you fell in love...with Gain. Recording artist, actress and self-proclaimed Gain fanatic, Mandy Moore, is sharing with America the story of when she first fell in love with the scent, and asking scent lovers to share their own Gain "Love at First Sniff" stories. If you haven't experienced it for yourself, then join the movement and open up a bottle of Gain because it only takes one sniff to fall in love with its scent.
"It's exciting for me that there are so many people who love the fresh scent of Gain as much as I do. I will never forget the first time I fell in love with Gain, I was on the road and the moment I smelled it I was instantly transported back to being with my best friend in my home away from home," said Moore.
Scent lovers can embrace the sentiment of the season by sharing their personal stories about the first time they became hooked on Gain's amazing scent. Those who share their "Love at First Sniff" stories on www.ilovegain**** are entered to win a free concert with Moore in their hometown.
Moore, who is busy finishing up production on her fifth studio album, entitled Amanda Leigh, for May 2009 release, has kicked off the movement by sharing more details of her "Love at First Sniff" story on the Gain Website at www.ilovegain****. Scent lovers who share their stories will have exclusive access to a free download of a brand new Mandy Moore song recorded for the "Love at First Sniff" program. They can also view a behind-the-scenes video of Mandy in the recording studio.
The more people who submit their First Sniff stories in any given area, the better the chances to win a concert in that town.
Source: Procter & Gamble
Procter & Gamble's Pantene Pro-V collaborates with internationally-acclaimed Mexican actress, Ana de la Reguera to launch their new U.S. Hispanic advertising campaign.
The Procter & Gamble Company (P&G) (NYSE:PG) and PFSweb, Inc. (NASDAQ:PFSW) announced a new online shopping site is now available for U.S. consumers. Named the eStore, the online shopping site is owned and operated by PFSweb and will feature the breadth of P&G brands including Tide®, Pampers®, Olay®, CoverGirl®, Swiffer® and Febreze®. The eStore has been created with shopper insights to provide a premier online retail site with the goal of offering new and better ways to shop online for household, beauty and grooming products.
To view Multimedia News Release, go to *******multivu.prnewswire****/mnr/pg/43696/
The Procter & Gamble Company (P&G) (NYSE:PG) launched the third year of its GIVE HOPE program. P&G's GIVE HOPE is a partnership with the National Breast Cancer Foundation, Inc. (NBCF) to raise awareness and educate women about the importance of early detection in helping increase women’s chances of survival from breast cancer.
To help P&G consumers use their purchasing power to make a difference and save money, two special editions of the P&G brandSAVER coupon booklet will offer over $160.00 in combined savings for P&G products. For every brandSAVER coupon redeemed from these booklets, a two-cent donation will be made to the National Breast Cancer Foundation, Inc. to help fund education programs across the country. The two GIVE HOPE brandSAVERs will be distributed in newspapers on Sunday, September 26 and Sunday, October 10 to over 55 million homes across the country.
“Dancing with the Stars” judge Carrie Ann Inaba is teaming up with P&G and NBCF for the second year in a row to continue helping spread the word about this program and the importance of early detection.
“I've seen the importance of early detection first hand when my mother was diagnosed with breast cancer two years ago. She was lucky to have caught it early and her cancer is in remission," says Inaba. “I hope other women will hear my story and learn more about early detection and its importance.”
One in eight women will be diagnosed with breast cancer in her lifetime. Conducting a breast self-exam at least once a month and getting a mammogram once a year after age 35 are simple preventative measures that can save lives. To help women create and follow their own personalized early detection plan, P&G and NBCF created an interactive early detection website at www.mypinkplan****. With customized tools and simple digital alerts, women can set up their own plan with reminders to perform self-exams and schedule clinical exams and mammograms.
Eva Mendes and Naomi Watts Announced as New Celebrity Ambassadors for Pantene. *******smr.newswire.ca/en/procter-gamble/eva-mendes-and-naomi-watts-announced-as-new-celebrity