Negative keywords aren’t for everyone. People are accustomed to using keywords to drive traffic to their site, but as everyone knows, not all traffic is good traffic. This is where negative keywords come into the game.
Eric Enge encourages people to "think big" when using social media to build links. This practice is not only for large companies, but should be applied to small businesses also.
*******videos.webpronews**** Just like the Little Black Dress, social media is here to stay. Webpronews got the chance to catch up with Lisa Buyer, of The Buyer Group, to discuss the pros, cons, and a personal experience Lisa has had with social media. She gives some expert advice on the social media and shares some important knowledge to keep in mind.
*******videos.webpronews**** Mark Jackson, the President/CEO of VIZION Interactive, met up with Webpronews to explain the building of Key List and how name brand business are approaching SEO. Mark discusses the importance of Key List, and how many times businesses over look this major detail. This interview gives individuals the appropriate steps to take when creating a key list and the outcome of businesses embracing SEO.
*******videos.webpronews**** Amanda Waltington of Searching for Profit interviewed with WebProNews to discuss some changes for SEOs. Due to universal/blended search, SEOs have adjusted the way they attract traffic. Amanda goes through some helpful steps SEOs should go through to succeed. She explains that just because SEO has advanced does not mean that expectations have altered.
Google introduced a new user friendly tool that adds social features to your site. To get started, choose a gadget from the social media library provided by Google.
*******videos.webpronews**** Webpronews caught up with Richard Zwicky at PubCon Austin and discussed the history of analysis in the worlds of 1.0, 2.0, and 3.0. Richard explains that Web 1.0 was a time when users adapted to what they were given, as opposed to Web 2.0, where the creation of web design and development occurred and began to fit users needs. Richard also gives a prediction about Web 3.0 and the changing that could develop over time.
During last month's busy PubCon South at Dallas conference, Chris Goward, co-founder and chief executive of online marketing, optimization and analytics firm WiderFunnel, sat down for a video interview with WebmasterWorld video content producer Vanessa Zamora. Goward spoke about WiderFunnel's framework for studying the strengths and weaknesses of conversions from a website's various landing pages, a method the firm calls the "LIFT Model," employing a process incorporating kaizen -- a Japanese practice of sustained improvement. Goward, who was a speaker on the PubCon South at Dallas conversion optimization panel, also told Zamora about using WiderFunnel's testing methods, which include multivariate and A/B studies, to improve clients' sites. During their interview, Goward told Zamora about finding successful landing page and conversion rate optimization (CRO) approaches that sometimes may go against the grain of traditional "best practices." Goward also shared information about some of the utilities the company uses in its process, including Google's free Website Optimizer tool and offerings from Omniture , ion interactive, CrazyEgg, Unbounce, and Maximizer Software. Before concluding the PubCon interview, Goward spoke about the different skill sets required for successfully doing conversion optimization and search engine optimization (SEO,) and the difficulties SEO practitioners sometimes face when examining certain areas required for conversion work, such as the psychology of a site's visitors.
Bruce Clay predicts even greater changes in the coming year. Changes with personalized search, behavior-based search, intent-based search, and universal search mean SEO’s have a bit of a challenge on their hands.
*******videos.webpronews**** Webpronews caught up with Tim Ash of SiteTuners and he let us in on a big announcement. SIteTuners and OnDialog are partnering up to make many obstacles more efficient and easy on marketers. From these two businesses joining focuses, creating landing pages will be a much smoother process with more options. The barriers marketers once faced should being to minimize due to this new software.
*******videos.webpronews**** Headlines are always an important aspect to be aware of when your links, sales, etc. are involved. Brian Clark of Copy Blogger explained some useful information that might just make the process of headlining a little easier. He touches on everything from content to length, but also reveals why the development of headlining is so significant.
*******videos.webpronews**** Social Media is the talk of the town and important in the business environment today. This new way to discover, read, share information, ect. has become a major component in the world of the web and is taking companies in different directions. After meeting up with Chris Brogan of TopRank Online Marketing and Lee Odden of New Marketing Labs the significance of social media's involvement in marketing became more clear. Both discussed the negative side of social media but gave some accommodating tips that could be useful to many in the business.
*******videos.webpronews**** Missy Ward the Co-founder of the Affiliate Summit conference series, met up with Webpronews to discuss affiliate marketing. Missy touched on the risks and advantages of affiliate marketing, pointing out if done correctly the advantages out weights any risks that may be involved. Missy is an expert on this topic and the advice she gives will lead anyone interested in affiliate marketing in the right direction.
*******videos.webpronews**** Freelance Affiliate Marketer, Elisabeth Archambault, interviewed with Webpronews and gave some influential insight on finding merchants for your affiliate program. When getting started in this line of business Elizabeth states, Start with something that you like and something you know. If you are going to be publicizing and selling a merchants product you want to have knowledge of what you are working with. This is a flexible job and once you have expanded education on the subject, the limits are endless.
*******videos.webpronews**** WebProNews caught up with Paul Botto, Head of Analytics Sales at Google, to discuss several announcements from Google Analytics. Advanced Segmentation, the Google Analytics Individual Qualification Program, and Event Tracking are the 3 new notification that Paul touches on. This interview gives viewers a chance to understand and learn about whats new with Google Analytics.
*******videos.webpronews**** When it comes to using Twitter, the correct way to use it, is how you use it. Michael Gray of Atlas Web Service talked with WebProNews to discuss the appropriate manner to interact with Twitter. Micheal explains there is no wrong or right way to use Twitter, it is all about the individual and the goals they want to meet. He elaborates on this topic and also gives some helpful tips to new users.