*******videos.webpronews**** Matt Cutts of Google Inc. sat down with WebProNews to introduce Google Friend Connect API. Individuals are quickly transitioning into publishers due social networking sites, such as: YouTube, Facebook, blogs, etc. Due to this, Google released the Google Friend Connect API to help both publishers and users become more social. Google Friend Connect API provides more participation, comments, interactions, and also less spam. Watch video for more information on this...
1. ExpoCal Resource, 2. Hostingcon, 3. George Roberts Interview, 4. New Media Expo, 5. SES San Jose, 6. PubCon Vegas
*******videos.webpronews**** In an earlier PubCon video, Bruce Clay made a claim that "ranking is dead." Matt Cutts of Google responds to that assertion. Matt also discusses some potential changes and evolutions we can look forward to from Google.
At the most recent PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora had the opportunity to spend some time with Justin Sanger, who is the vice president of business development for online local search company R.H. Donnelley.
Are you familiar with the ever-popular Will It Blend campaign from Blendtec? If not, you’re depriving yourself from one of the best viral marketing campaigns ever. George Wright, the Vice President of Marketing and Sales at Blendtec, gave a keynote at PubCon, in which he explained the strategy behind their campaign. In the above WPN video, Barry Schwartz of RustyBrick, Inc. tells how Blendtec had to go out on a limb to get their brand name out there.
While at the recent PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora interviewed Peter Adams, who is president of Internet marketing company Matchpoint.
During the recent Las Vegas PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora caught up with Roger B. Dooley, who is vice president of Web product management at Cincinnati-based college enrollment management company Hobsons U.S.
At the most recent PubCon conference in Las Vegas SearchEngineWorld video content producer Vanessa Zamora had the opportunity to spend some time with Brian Carter, who is the director of SEO, PPC and social media at Myrtle Beach, South Carolina-based Web design, hosting and e-mail marketing company Fuel Interactive.
At PubCon in Las Vegas, Matt Cutts updates us on some recent developments at Google. He talks a bit about the impending arrival of the 'Caffeine' upgrade and touches on a new emphasis on site speed as a ranking factor. From the sound of it, speed is going to be a huge factor in SEO moving in to 2010.
A number of people within Google consider speed to be very important to the web, as such we will likely see load speed take on increasing importance as a ranking factor.
According to Cutts, speed hasn’t played a role in rankings in the past but apparently they will in the future. Watch the video for more details about Caffeine and Google’s resources for helping webmasters improve site speed.
Canada Web Shop's Lyndsay Walker spoke with WebmasterWorld video content producer Vanessa Zamora in the following video interview about the session she presented, "SEO Design and Organic Site Structure," and some of the things she learned while at PubCon. Walker told Zamora about some of the many things that need to be taken into consideration when doing a Web site redesign from an SEO standpoint, and about using a category grouping process called "cardsorting" to find an ideal site navigation layout. In their PubCon interview, Walker also shared with Zamora her thoughts on the importance of bringing search engine optimization considerations into the design process of a new site as early on as possible, and how such planning ahead can benefit both a new site or the redesign of an existing site.
At PubCon search and social media conference in Las Vegas WebmasterWorld video content producer Vanessa Zamora interviewed Sean Jackson, the chief executive of Dallas-based search marketing and content optimization firm Ecordia. Jackson shared some of his thoughts about the importance of having continuing help from experts after an SEO plan such as the one Ecordia created for PR Newswire has been put into place. Jackson gave an overview of Ecordia's new Content Optimizer service for predictive content analysis, and explained how it can make recommendations on improving Web site SEO. Jackson spoke about how the service, which had Travelocity involved as a major Beta tester, is expected to be available in the future for many content management systems and blog applications such as WordPress, Drupal, Joomla and others.
At the recent PubCon conference WebmasterWorld video content producer Vanessa Zamora spoke with Lawrence Coburn, chief executive of popular consumer review Web site RateItAll, Inc. Coburn spoke about his company's forthcoming launch of its first Apple iPhone application early next year -- a nightlife application having nothing to do with the ratings typically associated with RateItAll -- called DoubleDutch.me that makes a game of social life. Coburn also shared what he sees as the two current principal trends for businesses needing organic search engine traffic, including what he described as an ominous experimental move by leading search engine firm Google toward building destination pages for local businesses using aggregated content, potentially hurting sites such as Yelp and RateItAll.
As search and social media conference PubCon was in full swing at the Las Vegas Convention Center recently, WebmasterWorld video content producer Vanessa Zamora sat down and spoke with Chuck Hamrick, affiliate manager at AffiliateCrew, a Salt Lake City-based Internet marketing company. Hamrick, who has been involved in online marketing since 1999, shared his thoughts about affiliate management as an incremental sales channel, some of the misconceptions that often surround affiliate programs, and about the value affiliate programs can represent for new businesses. During their video interview Hamrick also told Zamora about AffiliateCrew's involvement in the upcoming launch of a Lance Armstrong fitness equipment Web site at LiveStrongFitness****.
During the recently concluded PubCon Las Vegas 2009 search and social media conference Krista Neher, chief executive of Cincinnati-based digital and interactive marketing consultancy Boot Camp Digital sat down and spoke with WebmasterWorld video content producer Vanessa Zamora about the diversity of Twitter and other social media services. Neher shared at least four different successful approaches to using Twitter that were examined in the "Twitter Landscape - Hot Topics and Trends" PubCon session. Neher told Zamora about Warren Whitlock's approach to Twitter that involves being a good listener and interacting personally with followers, Dan Zarrella's less conversational and more scientific use of the social media service, and Chris Winfield's approach relying heavily on asking questions via Twitter. Also covered in the PubCon interview were Neher's ideas for finding which of these and other types of Twitter usage can be the best match for what a particular business is trying to achieve. Neher told Zamora that some of the most successful uses of Twitter are by companies and individuals that use it to build genuine relationships through conversation and by making people excited about what is being Tweeted.
Neher used PubCon as an example of how to successfully wield Twitter to spread information about upcoming conferences.
Before concluding their PubCon interview, Neher told Zamora about some of the tools and services her firm may use to monitor the online reputation of a client, including Radian6, Google Alerts, CoTweet, notifications available in the TweetDeck google application, Nielsen BuzzMetrics, and the search function built in to Twitter itself.
Dixon Jones, managing director at U.K.-based Internet marketing firm Receptional LTD, recently spoke with WebmasterWorld video content producer Vanessa Zamora at the PubCon search and social media conference. During their video interview, Jones shared with Zamora some of his thoughts about link building, including methods that involve capitalizing on bankrupt businesses in your industry by buying domains containing established inbound links. Jones also told Zamora about a new Receptional and Majestic SEO link reclamation and auditing service. The service finds site pages being linked to that no longer exist so that they can be properly redirected to their corresponding new pages, as well as pages that are going through multiple redirects that can be made more direct. The interview also featured Jones speaking about his company's experiences implementing a URL shorting software and about some of the dangers of using traditional third party shorting services. Jones gave his thoughts about news publishers opting out of Google's news search index and how the move could dilute the search leaders index if other news providers were to follow suit. Jones also offered some of his thoughts about how Twitter may have reached its peak as a stand-alone service, and how it may be changing through new partnerships with firms such as LinkedIn, Microsoft and Google.
WebmasterWorld video content producer Vanessa Zamora caught up with Outspoken Media chief executive Rae Hoffman at the most recent PubCon search and social media conference in Las Vegas. During their video interview Hoffman told Zamora how Spring Hill, Florida-based Outspoken Media, an Internet marketing and search engine optimization (SEO) firm, has been growing quickly, and spoke about the importance of new businesses building technically sound Web sites. Hoffman shared some tips for protecting a business's brand on all of the popular social media sites using tools such as KnowEm, and said that her Web site publishing firm, MFE Interactive, has had ongoing success using Twitter as a guerrilla marketing tool. The interview featured Hoffman, a frequent speaker at PubCon search and social media conferences over the years, examining search leader Google's decision to officially make its Caffeine search engine project available to wider audiences while PubCon was taking place. Before concluding the interview, Hoffman told Zamora that she has seen an increase in the number of affiliate companies who are aware of the importance of becoming a recognized brand name in their industry. Hoffman also speculated on what some of the hot topics might be the next Las Vegas PubCon, suggesting that marketing and payment solutions for the mobile Web could become more important over the next year as more people set aside fears about making purchases from their cellphones.