Enquisite founder Richard Zwicky took the time to sit down with WebmasterWorld chief executive Brett Tabke during the recent Search Engine Strategies (SES) conference in San Jose, California. Zwicky discussed what he feels makes his software as-a-service application suite essential to businesses, pointing out the importance of predictive modeling and the ability to look at past campaign performance. Zwicky also addressed how Enquisite provides a solution to large companies which he says until now have largely been unable to manage investments tied to search engine optimization (SEO) due to a lack of successful measurement capabilities.
In this interview conducted during the recent Search Engine Strategies (SES) conference, SEO Book founder and chief executive Aaron Wall discussed his popular SEO tools with WebmasterWorld video content producer Vanessa Zamora, such as the Firefox Rank Checker, SEO Toolbar, and SEO for Firefox. Wall spoke about the recent Google update and what effects it has had and those he thinks it will continue to have on search engine rankings.
Search engine optimization (SEO) industry veteran Scott Polk, who recently joined social media marketing company Search & Social in a business development role, spoke with WebmasterWorld video content producer Vanessa Zamora at the recent Search Engine Strategies (SES) conference in San Jose, California. Polk talked about Second Step Search, a new product expected to launch in fall 2009 that will offer clients an affordable alternative to full service consulting. Polk also explained how Search & Social utilizes social media to attract inbound links for clients, with a strong focus on producing a good return on investment, something Polk says not many other companies can offer. Polk concluded the interview with his comments on the recent deal between Yahoo and Microsoft.
During the recent Search Engine Strategies (SES) conference in San Jose, California, WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down with Joe Fernandez, the founder of social Web influence tracker service Klout. Fernandez shares the story behind the idea for Klout, and told Zamora how the Web site provides useful information that reveals who is most influential on what topic. Fernandez gives insight into how to become a social influencer online, and said it is dependent on a person's online interaction versus one-way broadcasting. Looking down the road, Fernandez said that he aims to make Klout the service of choice to connect brands with online influencers that matter.
According to Darrin Clement, the CEO and Founder of Maponics, local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local.
As Clement explains to WebProNews, local search is not just about latitude and longitude. The context of the search also needs to be included into the equation. Some people may be searching from their mobile devices and want real-time results, while others may be performing local searches for the next day.
Are you utilizing search and social media together? According to Lee Odden, CEO of TopRank Online Marketing, many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.
Typically, people use social media for branding and customer engagement. With search, people want to increase sales and leads by being more visible. But a joint effort produces better results. Take, for example, the Wal-Mart Check Out blog. It has 16,000 inbound links and is great for engagement, but it has a severe lack of SEO. The site ranks for phrases such as “checkout” but not for any of its content.
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
Roth said the purpose of the new campaign was to re-engage users with Yahoo. The campaign put a new face on Yahoo and gave it a new slogan: “It’s You!” The tagline’s intention is to put a focus on users and show that Yahoo has something for everyone.
Since Yahoo is trying to re-engage its users, Roth saw the need to incorporate paid search techniques. Although people talk constantly about true value lying in branding and awareness, any time a person pays for something, he wants to know what he gets in return. As a result, Roth and his team had to essentially create a set of metrics to measure engagement in the context of their campaigns.
*******videos.webpronews**** Brett Tabke, founder of PubCon and WebmaterWorld, talked with WebProNews about Twitter. The main topic of this discussion: How do you see Twitter evolving in the future?Brett answers this question and expands the interview to a few other interesting themes and new tools with Twitter. For more about Twitter, watch Brett Tabke's interview with WebProNews.
Brian Carter has been profiled by US News & World Report and Entrepreneur Magazine. Speaker for SMX, Pubcon, and The American Marketing Association. One of the nation's leading expert in Social Media Strategy. *******socialmediakeynotespeaker****/