During what was the most successful and busiest PubCon - held this November in sunny Las Vegas - WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down to conduct a video interview with Scott Stratten, expert in viral, social, and authentic marketing and president at Un-Marketing****.
In this video interview, Stratten talks about the meaning of the term un-marketing, which is also the title of his recent Wiley-published book. Stratten tells Zamora how a typical day includes consistently checking his engagement platforms because his habits have become engagement and conversation. In his words, "people do business with people they know, like, and trust". He also discusses his biggest lessons learned on his journey to becoming an International speaker and business consultant.
Stratten reveals where he draws his inspiration, why he is so passionate, and how he hopes to one day pass his company on to his son.
In response to Zamora's question regarding must-have web applications, websites or tools, Stratten tells Zamora that he wishes he had started writing his Un-Marketing**** blog sooner and suggests using a plug-in like Disqus to allow people to have threaded conversations and comments, as well as benefit from having email notification capabilities. A smartphone was his other suggestion, which provides for ongoing engagement with an application such as UberTwitter, instead of leaving it until the end of the day.
If you haven’t already done so, it may be time to clear your calendar in order to attend a conference running between October 14th and 16th. Rick Calvert, the CEO and co-founder of BlogWorld & New Media Expo, recently explained that the event should be quite impressive this year.
Calvert spoke to Abby Johnson at SXSW, and said that BlogWorld 2010 is going to be bigger than ever. He expects something like 3,500 people to show up, which will represent a huge increase over last year’s 2,200 attendees.
Also, in terms of specific individuals, Scott Stratten, the president of Unmarketing, is due to deliver the opening keynote. And Brian Solis, the principal of FutureWorks, and Chris Brogan, the president of New Marketing Labs, should also speak, along with a number of other interesting podcasting, blogging, and social media experts.
Then, if you’re used to attending conferences in boring towns and shabby hotels, here’s one other interesting detail: Calvert said, “We’re moving to Mandalay Bay,” which is his (and his wife’s) favorite hotel in Las Vegas. Plus, attendees will be able to get rooms with free Internet for just $109 per night.
All in all, the conference promises to be a fun and informative experience.