Ford Motor Company announced it's bringing back the well-known Ford Taurus name. The vehicle that redefined affordable family transportation is back with the new face of Ford â a bold new exterior design, more power and more standard safety features.
The company also introduces a new name â Taurus Xâ for its three-row crossover and returns the Mercury Sable to the lineup as upgraded 2008-model versions. All three vehicles go on sale this summer.
The move links a strong brand name with award winning vehicles. The 2008- model Taurus sedan and Taurus X â replace the Ford Five Hundred and Ford Freestyle. Each feature the signature Ford touch of the horizontal three-bar grille, standard electronic stability control, and other refinements to make it more distinctive, quieter, faster and safer. The 2008-model Mercury Sable replaces the Mercury Montego with extensive design, powertrain, and safety upgrades, as well as unique touches that make it a Mercury. They include Mercury's signature satin aluminum waterfall grille, jeweled projector beam headlamps, and a two-tone interior trim with unique accents.
The vehicles offer available features that deliver style and the technology features customers desire like Ford Syncâ¢. Ford Syncâ¢, powered by Microsoft Auto software, is Fordâs new fully integrated, voice-activated in-car communications and entertainment system for mobile phones and digital music players. The Taurus X offers one touch flip-and-fold second-row seating and an available power rear liftgate.
The Taurus name remains powerful today. It is one of the top three most recognized Ford nameplates, behind only the F-series and Mustang. Customer awareness of the Taurus nameplate remains at an impressive 80 percent.
A video report from Ford Motor Company
The 2008 Ford Taurus and Mercury Sable will arrive in showrooms this summer bearing Top Safety Pick ratings by the Insurance Institute for Highway Safety (IIHS) and the government’s highest available five-star ratings in all crash test categories.
The IIHS' "Top Safety Pick" rating can only be earned by vehicles that achieve the best-available safety performance in frontal, side and rear collisions and offer electronic stability control. In addition to being the only large family cars to merit IIHS' Top Safety Pick rating, these sedans stand alone for also earning five-star driver and passenger crash test ratings from the National Highway Traffic Safety Administration (NHTSA).
“It’s a true testament to the safety engineering of these vehicles that they achieved top crash test ratings from both IIHS and NHTSA,” said Sue Cischke, senior vice president of Sustainability, Environment and Safety Engineering, Ford Motor Company. “Ford and Volvo worked together to leverage our technical and intellectual resources to create this outstanding vehicle architecture, and now it's better than ever. These cars offer it all: safety, power, spaciousness, comfort and great features, all at a great value."
The Insurance Institute also gave both vehicles its highest rear impact rating for offering effective protection against neck injuries, as well as its highest front and side impact ratings for withstanding intrusion into the occupant compartment.
The structure of the Taurus and Sable is engineered with crush zones designed to direct excess energy around the passenger compartment into a high-strength safety cage. An innovative cross-car beam “SPACE™ Architecture” under the front seats reinforces the structure between the B-pillars, which helps direct energy away from passengers.
Both vehicles offer an industry first two-row Safety Canopy™ side air bag system that provides additional protection not only in side impact collisions, but also deploys in rollover accidents. Side-impact protection comes from a combination of air bag technology and structural features that help safeguard occupants from intrusion by channeling crash energy away from the passenger compartment.
Produced for Ford
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The Ford Taurus is given top safety rating by the IIHS, which rates vehicles.
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