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6:09
During what was the most successful and busiest PubCon - held this November in sunny Las Vegas - WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down to conduct a video interview with Scott Stratten, expert in viral, social, and authentic marketing and president at Un-Marketing****. In this video interview, Stratten talks about the meaning of the term un-marketing, which is also the title of his recent Wiley-published book. Stratten tells Zamora how a typical day includes consistently checking his engagement platforms because his habits have become engagement and conversation. In his words, "people do business with people they know, like, and trust". He also discusses his biggest lessons learned on his journey to becoming an International speaker and business consultant. Stratten reveals where he draws his inspiration, why he is so passionate, and how he hopes to one day pass his company on to his son. In response to Zamora's question regarding must-have web applications, websites or tools, Stratten tells Zamora that he wishes he had started writing his Un-Marketing**** blog sooner and suggests using a plug-in like Disqus to allow people to have threaded conversations and comments, as well as benefit from having email notification capabilities. A smartphone was his other suggestion, which provides for ongoing engagement with an application such as UberTwitter, instead of leaving it until the end of the day.
16 Jun 2011
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6:11
Roger Chang reviews a roundup of the 3 most popular Twitter clients for Blackerry's handsets: TwitterBerry, TinyTwitter, and ÜberTwitter.
29 Aug 2009
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6:11
Roger Chang reviews a roundup of the 3 most popular Twitter clients for Blackerry's handsets: TwitterBerry, TinyTwitter, and ÜberTwitter.
1 Sep 2009
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2:11
BY ALEX SCHUPP ANCHOR CHRISTINA HARTMAN You're watching multisource tech news analysis from Newsy. Just days after Twitter broke the news of Osama bin Laden’s death to the world, the social networking website is back in the spotlight. HILARY RUSSO, ANCHOR: “Twitter has made an offer to acquire TweetDeck for anywhere between 40 and 50 million dollars. TweetDeck is a popular third party software application used for Internet social networking services. According to Reuters, the cash-and-stock deal could close in less than ten days and would represent Twitter’s largest acquisition to date.” (FNN) The acquisition comes after what seemed to be a final agreement between TweetDeck and social media company UberMedia, but Twitter outbid its competitor. TechCrunch explains that Twitter needed to retain a dominant market presence over its rivals. “They simply couldn’t allow UberMedia to have so much market share in this space. The company has acquired UberTwitter, EchoFon and a number of other Twitter-related startups. Adding TweetDeck to the UberMedia stable of products would give them too much leverage...” But a columnist for PCMag argues the purchase is not an act of expansion, but a calculated demolition deal. “If the majority of Twitter users view their tweets though third-party tools … they’ll never see Twitter partner ads, promos, or Quickbars. Twitter loses control not only of the conversation, but the ability to monetize millions and millions of eyeballs and social activity.” According to a writer for GigaOM, Twitter’s relationship with third party developers is already strained, and defensive moves like this one only make it worse. “Many of the moves it has made — shutting down UberMedia’s apps, tightening its restrictions on the API, telling people not to bother making new clients, and so on — have not just ruffled feathers in the developer community but made some seriously question their relationship with the company.” A SocialMediaToday reporter explains Twitter’s decision to purchase TweetDeck was a forward-thinking plan, not a defensive act. “The move to buy TweetDeck might be seen as defensive…but others might view this as Twitter wanting to finally control its product, brand, [and] audience...” Though the acquisition is not yet official, TweetDeck users are already pleading, in 140 characters or less, to save the third-party app. Follow Newsy_Videos on Twitter Get more multisource tech news analysis from Newsy Transcript by Newsy
7 May 2011
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