MINI John Cooper Works. the Ultimate Fun Driving Brand.

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MINI and John Cooper Works. What’s new about this long-term relationship? A newly devised brand logo, but w...
MINI and John Cooper Works. What’s new about this long-term relationship? A newly devised brand logo, but what’s behind the badge on the back? Wanna know what a MINI John Cooper Works driver´s like? The Head of MINI Brand Communication, Andreas-Christoph Hofmann, blows the whistle on the ultimate fun driving machine.
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