Child Care Marketing Consultant Jeff Fisher Discusses The Importance Of Reducing Purchase Anxiety

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Child Care Marketing Consultant Jeff Fisher Discusses The Importance Of Reducing Purchase Anxiety Purcha...
Child Care Marketing Consultant Jeff Fisher Discusses The Importance Of Reducing Purchase Anxiety Purchase anxiety is quite common for people to go through stress as they make decisions. But it is extremely stressful for a parent who's making this decision of what childcare center to use. They can usually reduce the sign of anxiety if you offer a guarantee, offer to answer their questions, use testimonials and work on building connections. So let's talk about the guarantee for a second. You can offer pretty much anything that you want. My recommendation is that you consider offering as much as a full trial month with a hundred percent money back guarantee. What this does is it immediately takes all the risk off of them and puts it on you. Now I know that some people will talk about, well, what if they you know, bring their child in usually for a month and go away. And you've always got that risk. But the other side of that is, if you've got a new student or a new child and they're paying $800-900 a month, and they stay for 24-30 months with you, that well outweighs the risk of the few that might take advantage of you. You can also reduce this anxiety by setting up frequently asked questions on your website. You can also do it with a brochure and any kind of handout. If you're a little concerned of what to write, just write down the questions yourself and then you answer them. And then put them on your website. Another thing you can do is write down the should ask questions. Because there's quite a few questions that probably should be asked by parents that just don't get answered in the process of taking the tour in making the decision. So if you write down those should ask questions and then answer them, that also will reduce this purchase anxiety. Showing your expertise. Google's more and more about authority. A person can walk in and they can see the perfect preschool setting. They can see, you know, a well-cleaned maintained area. But the other thing tha
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