From Plonk to Cult Wines by Tim Hanni, MW at the IBWSS SF 2017 Conference.mp4

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About Tim Hanni: Tim Hanni, one of the first two Americans to earn the title of Master of Wine. A profes...
About Tim Hanni: Tim Hanni, one of the first two Americans to earn the title of Master of Wine. A professionally trained chef, an international consultant to the wine industry, Hanni is the author of “Why You Like the Wines You Like; Changing the way the world thinks about wine.” This paradigm-changing book focuses on expanding wine enjoyment by understanding the factors that influence personal wine preferences while eliminating counter-productive myths and misinformation. The Wine and Spirits Education Trust in London has recently adopted, and now teaches, his principles of Flavor Balancing and pairing wines to the diner, not the dinner. Hailed by the Wall Street Journal as “The Wine Anti-Snob,” Tim is an innovator, researcher, renegade and a relentless crusader against wine snobbery. At the heart of this crusade is a quest to find the fundamental elements that shape our taste preferences, and to understand, embrace, and cultivate the interest of all wine consumers, not just a select few. Hanni continues to research on understanding the physiology and neuroscience that determine consumer beverage preferences and buying behavior, engineered in cooperation with noted Cornell University researcher Dr. Virginia Utermohlen, MD. His mission is to eliminate wine myths and misunderstandings so all wine consumers have a stronger voice and easier means to enjoy the wines they love. About the IBWSS Conference: At the IBWSS Conference, you can learn from some of the most influential professionals in the beverage industry. These presentations from industry leaders on today’s preeminent ideas on marketing, sales and distribution will challenge and inspire you to grow your bulk wine, bulk spirits, and private labeling business. The conference will have TED-Style talks where speakers will give you insights into the strategies and standards that the industry’s top thinkers are using to shape the marketplace around you.
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